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Shereen Drummond

Fashion designer
Previous Brands
Thimblerr
The Blue Group - Qatar
Nykaa
Fila India
Zivame
Future Lifestyle Fashions Limited
ETHNIC COTLER
Shantanu & Nikhil
Work Experience
Design Manager
Aug ‘23 -
Thimblerr

Thimblerr provides design to delivery solutions with low MOQs and low lead times for quick turn-arounds. We work with brands on weekly, monthly as well as seasonal deliveries as our clients/brands require. Catering to a vast clientele, I have to keep upbeat to the market needs in terms of design and creativity, brand research, product needs and the much needed fabric requirements. At Thimblerr, I provide fast solutions for in-trend designs keeping in mind the fast changing fashion world at a local as well as international scale. Meeting clients, collaborating with suppliers for fabrics and trims, co-ordinating with inter-teams for an easy download of the vision from the brand to the product is core to my role. I guide and mentor my designers for each client’s unique brand direction through design briefs, technical skills and provide solutions for production-friendly products while also researching on new fabric types required by each brand which pours seamlessly into our samples through quality and engineering, making sure our FTRs are on point.

Fashion Designer
Mar ‘21 - Aug ‘23
The Blue Group - Qatar

Designing and developing the official licensed product line for ‘FIFA WORLD CUP QATAR 2022’ and ‘FIFA ARAB CUP QATAR 2021’- Apparel and Accessories.

Assistant Design Manager
Dec ‘19 - Jan ‘21
Nykaa

Activewear Designer for building Nykaa Fashion’s activewear sub brand, ‘NYKD by Nykaa’

Fashion Designer
Apr ‘18 - Nov ‘19
Fila India

Fashion Designer for ‘Fila-India’ - Men and Women Key responsibilities : 1-Seasonal Men and Women FILA Mainline Range 2-Seasonal Men and Women Accessories 3-Seasonal SMUs Ranges 4-Men and Women Innerwear 5-Seasonal Training Line Range for Men and Women 6-Apparel Collaborations 7-Seasonal Catalogue co-ordination 8-Apparel sample arrangement and Trade Show presentation for every seasonal Trade Show Seasonal per Range process: 1-WGSN Research 2-Market survey-online and offline 3-Store visits 4-Competition Analysis 5-Best/worst seller analysis 6-Vendor Factory visits for Tech sheets explanation, trims and fabrics finalisation Execution: 1-Create mood/theme silhouette direction boards 2-Design inspiration excel sheet 3-Range architecture 4-Start sketches/CADs according to research 5-Internal selection by design and sales team 5-Gold seal approvals-samples, print strike-offs, Trims and fabrics

Activewear Designer
Feb ‘17 - Mar ‘18
Zivame

Handling the Activewear Brands, ‘Zelocity’ and ‘West Vogue’ (Women’s wear) Responsibilities: Mood, theme, color and Range Development, Market survey, Vendor visits, Style numbers creation for the new Range in Navision software, Design Packs (with style measurements) handover for sampling to vendors, Print and Graphic Development and their approvals, Fit Sample to PP Sample approval along with fit team, FABs sheet for website attributes, Catalogue for upcoming Ranges, Styling for photoshoot.

Fashion Designer - Senior Executive - Design
Jun ‘15 - Feb ‘17
Future Lifestyle Fashions Limited

Handling the Sport Brands, ‘Champion’ (Men and Women’s wear) and ‘Umbro’ (Men’s wear) for the AW16 and SS17 Ranges

Fashion Designer - Design Executive
Dec ‘14 - Jun ‘15
Future Lifestyle Fashions Limited

Worked on the SS-16 Ranges for ‘RIG-Utility Clothing’ (Women’s wear) and ‘Champion’ (Men and Women’s wear) and ‘Converse’ (Men and Women’s wear) Responsibilities: Theme and concepts on boards Indents and print development Range development Docket handovers Catalogue

Management Trainee
Jun ‘14 - Dec ‘14
Future Lifestyle Fashions Limited

Intern
Jul ‘13 - Sep ‘13
ETHNIC COTLER

Sampling for the new SS15 Range for Ethnic Men’s wear

Intern
Jan ‘13 - Mar ‘13
Shantanu & Nikhil

Experimenting with textures and value-additions to ties and bow-ties

Languages
Hindi - Native
English - Native
Education & Training
Central Saint Martins
Unknown - ‘16
Short Course in Graphic Design
Central Saint Martins
Unknown - ‘16
Short Course in Fashion Design
PEARL ACADEMY
‘10 - ‘14
Bachelor of Arts
La Martiniere Girls' College
Unknown - ‘10
ISC
La Martiniere Girls' College
Unknown - ‘08
ICSE
Doha, Qatar