I am a seasoned retail professional with deep expertise in luxury fashion and wholesale development along with sales and showroom organisation. Fluent in Italian, English and French, I excel in adapting to diverse retail environments and schedules, ensuring exceptional client relations and successful sales campaigns.
Report to the Head of Men’s’ Department, direct management of a team of 4 people and of 20 sales staff during sales campaigns. Average of 200 points of sale worldwide, with Europe/ Middle East representing 70% of the business. - Management and coordination of wholesale distribution worldwide - Development of strategic plans, monthly and annual budgets and targets. - Managing four showrooms per year. - Budget negotiation with clients. - Monitoring of performance: sell-in, sell-out, deliveries, stock levels. - Visits to accounts. - In-store events. Seasonal training for store staff. - implementation of visual standards. - Monitoring of appropriate online behaviour and ompliance with brand policy both on and offline. - Selective distribution contracts. - Fashion shows: invitations to clients, seating, participation in events
Reporting to the Commercial Men's Director on a worldwide basis, with the US and Asia accounting for 50% of the business. 150 points of sale worldwide. - Follow-up of commercial activities with a focus on customer relations and development. - Liaise with customer service for deliveries, re-sorts, stock. Daily office duties.
Report to Visual Director Europe Context: following the relaunch of the brand by Investcorp and the arrival of new management (Domenico De Sole and Tom Ford), the creation of a new organisation - Coordination of the visual display team in Europe, 10 persons. - Planning of visits to stores, visual display directives, creation of new visual tools. Planning of direct marketing acitivies, responsible for visual display and direct marketing budgets.
Franca est une leader bienveillante aux valeurs humaines fortes. Elle sait embarquer et animer des équipes pour atteindre des objectifs ambitieux. Elle a un excellent relationnel avec les clients tout comme avec les collaborateurs. Elle est à la fois analytique et pragmatique, elle est fiable.