Tess Werling



Tess Werling

Freelance SEO in London (Startups)

Current Location

London, UK

Tess is available for work

SEO freelancer with 10 years of digital marketing experience, 6 of those years in SEO - driven to make start-ups show up in Google searches.

Expertise in international eCommerce within the health, travel, hospitality, auto, IT, finance, real estate and pharma industry.

SEO, CRO, SEM, UX with a business development background and master's degree in service/UX design.

Experience in working with creative and art institutions. I lead the SEO strategy for the Huxley Parlour gallery, increasing the online visibility of their ongoing exhibition with UK culture icons like Martin Parr. One of my current clients is London Walks, cultural walks led by academic experts around the best historical, art and design institutions of London. I have also worked on the e-commerce sites of fashion giants Jimmy Choo and Alexa Chung.

  • Brands Tess has worked with
    • The River Group
    • Seo For Startups Self-Employed
    • VERB Brands
    • SYZYGY London
    • The Future Factory
    • Octopus Electric Vehicles
    • MGX.Digital
    • Velocity Partners
Work Preference
Location Preference

To be discussed

Work Pattern

Open to Part-time work

Employment Preference
  • Freelance Assignments
  • Hourly Consulting

SEO Manager


Nov 2022 - Present

Managing the digital presence of 3 independent London-based brands in health, hospitality, and design.

• Technical website audits, including wireframe and UX layout reviews
• Content analysis and con...


Seo For Startups Self-Employed

Sep 2019 - Present

Big and small SEO projects to get startups ranking in Google for new customers and funding.

SEO for Startups logo
SEO for Startups · Self-employedSEO for Startups · Self-employed
May 2019 ...

SEO Manager

Velocity Partners

Nov 2022 - Feb 2023

Finding opportunities in search for a number of EMEA & US based B2B clients.

• Search strategy and planning
• Extensive competitor analysis and trend reporting
• Technical website and content audits

SEO Manager

Octopus Electric Vehicles

Jun 2022 - Nov 2022

Lead and build the Digital Content and SEO strategy
Build the digital product offering together with the Product and Development team
Brief written content to freelance writers
Monitoring organic grow...

Search Engine Optimization Specialist

The River Group

Oct 2021 - Jun 2022

• Search strategy for clients including Superdrug, Holland & Barrett and Co-op
• Full website content audit based on organic performance
• Liaise with Account Directors on new pitches and 2022 content...

  • Search Engine Marketing (Sem)


  • Search Engine Optimization (Seo)


  • Growth Marketing


  • Content Marketing


  • Search Engine Technology


  • Business Development

    (3 yrs+)

  • Marketing






The Shaw Academy

Diploma in Web Design

Web Design

2016 to 2016

The Shaw Academy

Diploma in Social Media Marketing and Online Reputation Management course

Social Media and ORM

2016 to 2016

The Glasgow School of Art

Master of European Design

Industrial and Product Design

2007 to 2012

Join 20,000+ experts on the only talent platform exclusively for fashion & luxury

* All talent characters appearing on our marketing website are fictitious to protect the privacy of our community. Whilst representative of the talent on Dweet, any likeness to real persons is purely coincidental.

© 2023 Dweet LTD. All rights reserved.