SEO freelancer with 10 years of digital marketing experience, 6 of those years in SEO - driven to make start-ups show up in Google searches. Expertise in international eCommerce within the health, travel, hospitality, auto, IT, finance, real estate and pharma industry. SEO, CRO, SEM, UX with a business development background and master's degree in service/UX design. Experience in working with creative and art institutions. I lead the SEO strategy for the Huxley Parlour gallery, increasing the online visibility of their ongoing exhibition with UK culture icons like Martin Parr. One of my current clients is London Walks, cultural walks led by academic experts around the best historical, art and design institutions of London. I have also worked on the e-commerce sites of fashion giants Jimmy Choo and Alexa Chung.
Managing the digital presence of 3 independent London-based brands in health, hospitality, and design. • Technical website audits, including wireframe and UX layout reviews • Content analysis and content refurbs • Long-term digital strategy planning
Finding opportunities in search for a number of EMEA & US based B2B clients. • Search strategy and planning • Extensive competitor analysis and trend reporting • Technical website and content audits
Lead and build the Digital Content and SEO strategy Build the digital product offering together with the Product and Development team Brief written content to freelance writers Monitoring organic growth and sharing performance updates with wide group of stakeholders
• Search strategy for clients including Superdrug, Holland & Barrett and Co-op • Full website content audit based on organic performance • Liaise with Account Directors on new pitches and 2022 content strategies • Client facing planning sessions to meet revenue targets and how to grow their customer base by using SEO
Big and small SEO projects to get startups ranking in Google for new customers and funding. SEO for Startups logo OwnerOwner SEO for Startups · Self-employedSEO for Startups · Self-employed May 2019 - Present · 3 yrs 5 mosMay 2019 - Present · 3 yrs 5 mos London, England Metropolitan AreaLondon, England Metropolitan Area Big and small SEO projects to get startups ranking in Google. Clients: 'Buzz Power' (Aug 2022) - Sports Nutrition https://buzz-power.co.uk/ • Tech audit and content strategy after launch of new product page ‘Web Hands’ (Jun 2022) - Digital agency • Full site audit and content optimisation/strategy for travel site client • Blog content planning for B2B research agency’s UK and US brand 'Bad Orange PR' (May 2022) - PR Agency https://www.badorange.co/ • Content strategy, site architecture and keyword focus for new website ‘My Room’ (Oct 2021) - interiors • Website planning responding to current trends in child room interior ‘Pregnant Then Screwed’ (November 2020) - charity https://pregnantthenscrewed.com/ • Content analysis and optimisation to increase online visibility ‘Simkin Design’ (July 2020) - graphic design https://simkin.studio/ • Keywords research to optimise content for increased business web traffic ‘Encyclopaedia’ (Mar 2020) - direct marketing agency • Keyword research to build a strong brand language to be found in search engines ‘Blueberry Digital’ (May 2019) - digital agency • Keyword research for content optimisation targeting trends in the Swedish market
Managing 6 clients, including LloydsPharmacy’s eCommerce site, and a team of 3. • Planned, tested and oversaw 2 successful platform migrations • Weekly reporting on organic performance • Full technical, onsite and offsite SEO strategy to meet clients revenue goals • Keyword research and content optimisation for UK, IE, ES and PT markets • Leading the content creation for maximum SEO visibility Achievements: • Clicks and impressions improved by 300% (average ranking from 19.7 to 13.9) YoY (LloydsPharmacy) • Organic revenue (from search engines) saw an increase of +16% YoY (LloydsPharmacy) • After being the manager on the LloydsPharmacy Online Doctor account, our work was proving to be so successful that we also won LloydsPharmacy main account by default (previously managed in-house) • Upsold SEO services to 3 other clients • Received internal ‘Limelight award’ for dealing with challenging clients Technical responsibilities: • Crawl errors, sitemaps, robots.txt • Off-page SEO – competitor analysis, journalist outreach, guest content, blogger/influencer outreach, broken link building, non-link acquisition • Local SEO – GMB, schema updates, international SEO, citation building see less
• Managing the UK, DK, NO and SE markets website content and keyword targeting for Avis Car Rental • Outreach to bloggers on content creation and link building • Technical crawls to maintain website health • Several domain migrations in different languages • GMB - managing the content on the 9000+ rental locations in different languages • Website architecture and internal linking • Keywords research to update content AND provide keywords to the paid team in different languages • Weekly international calls with clients on performance Achievements: Our SEO work proved so valuable that it was the only external agency that was not cut after a marketing reshuffle of the client's agencies. see less
• Project Manager of the Design Team • Expert on trends within brand marketing • Consult clients (creative agencies) on their marketing strategy / needs / challenges • Campaign Planning • Direct marketing • Arrange pitches for specialist PR/Digital agencies • Research into suitable brands and audiences see less