Ralf Puschmann
• Over 30 years of industry expertise managing P&L and revenue budgets (direct and indirect) across small and large organizations globally. • Product-centric approach, achieving commercial goals through B2B and DTC strategies, Go-To-Market plans, and developing corresponding organizations and processes. • Proven hands-on leadership of small and large multicultural teams, with experience collaborating with C-level executives, investors, and key accounts. • Passionate about leveraging AI and digital technologies to optimize operations and processes. • Environmentally conscious with a strong vision to drive the industry toward CO2 neutrality.
• Increased the company’s sales revenue and units by 300%. • Developed and implemented a successful DTC strategy, integrating online and offline sales and marketing channels. • Established a robust and resilient supply chain process, including production facilities in Asia. • Led investment initiatives and managed investor relations.
• Developed market entry strategies and optimized lead generation processes. • Analysed and refined brand, assortment, and product strategies to enhance performance. • Created comprehensive Business and Go-to-Market plans across sales, product, and supply chain functions.
• Established and led sales organizations across EMEA, achieving a consistent 50% annual revenue growth. • Managed P&L, budgets, and commercial KPIs while driving growth strategies. • Directed EMEA sales teams and distributors and steering the global product team to align strategies for the local market. • Contributed to global leadership decisions on expansion, investments, and strategic direction.
• Developed and executed a European market entry strategy, establishing local sales agencies and distribution partnerships. • Built and optimized a European Go-to-Market (GTM) strategy and sales processes, ensuring alignment across departments. • Designed and launched a DTC eCommerce platform, integrating operational, financial, and supply chain processes.
• Designed and implemented a consumer-driven, vertical Go-To-Market, sales, and creation process, reducing PUMA’s time to market by up to 40%. • Established a tactical sales process that enhanced sales engagement and improved product relevance. • Introduced a transparent financial planning mechanism to drive and measure business targets across all commercial units and functions. • Led major cross-functional change management projects globally and developed market intelligence functions to support decision-making and the Go-To-Market calendar.