Hi! I'm Khushi Dassani, a graduate with an honours degree in International Media and Communications. I believe in the power of effective storytelling and connecting with audiences on a meaningful level. Throughout my academic journey and previous experiences, I've honed my ability to craft compelling narratives and leverage digital platforms for brand growth. Eager to channel my academic foundation and practical experiences, I'm particularly enthusiastic about securing roles in publicity, branding and marketing in the luxury industry and contributing to the story of a brand.
● Building a relationship with multinational clients to produce detailed briefs, overseeing the end-to-end planning and execution of their multi-channel media campaigns. Managed 3 cross-functional teams of 18 members; Achieved 5M+ impressions through my first major campaign for the brand ● Simultaneously, assisting with all functions involved in a new digital brand launch– campaign management, monthly reporting and performing competitor analysis ● Driving tangible results winning India Content Leadership (ICL) Award for ‘Best Lifestyle Content on Social Media Platforms’ for one of my accounts.
Styled models for the sold out runway shows at the UoN Fashion Society Event
● Responsible for copywriting 70% of the company’s SEO keyword blog posts under tight deadlines ● Evaluated company and competitors’ media performance and press coverage with great attention to detail, and presented ongoing insights through review reports
● Contributing with content for their Instagram and TikTok with over 110k followers, ensuring creative communication of diverse student voices, leveraging technical skills in SEO, paid media, MS PowerPoint, Word, Excel, Google Analytics, Canva, video editing and Photoshop ● Achieved a 150% boost in viewership, the highest recorded by our WordPress CMS and a team industry award for our welcome campaigns prospective international students