10-year experience in IT, Digital and Ecommerce with strong knowledge in Project Management, Traffic Acquisition, E-Merchandising, CRM and Web Analytics Expertise in High End Fashion and Luxury Goods Industry Ability to evolve in a fast paced, multicultural and international environment
CMS Migration Project Management: - Present & train key users on the new CMS - Understand business needs - Write technical specifications for new enhancements - Explicit technical specifications to the development team - Define & test user stories - Define roadmap, budget and human resources to allocate to meet projects requirements and deadline - Manage releases and prioritze backlog tickets - Collaborate with both internal and external stakeholders - Update multiple stakeholders regularly
E-Commerce Strategy: define and implement Go to Market strategy to achieve for each retailer •E-key accounts Management: negotiate permanent & temporary E Merchandising spaces to enhance COTY brands' visibility and boost online sales •Media: reach future travelers through media campaigns to boost ecommerce conversion •Analytics: analyze and interpret online sales reports to identify strengths and opportunities and adjust ecommerce strategies
E-Commerce Strategy: defining the roadmap and the associated budget •Traffic Acquisition §Manage SEA & SMA campaigns §Improve SEO traffic through the implementation of semantic optimization for content •Marketplaces §Develop sales on Amazon platform: launch of Weiss Amazon boutique, add and update products §Coordinate sales on Vente Privee: negotiate volumes, sell-in prices and sales dates •Analytics: analyze the performance of e-Commerce websites and digital marketing campaigns on Google Analytics LANGUAGES •French: mother tongue •English: working language both written and spoken TOEIC: 945/990 •German: school level SOFT SKILLS •Organized & Multi-tasked •Adaptable & Flexible •Analytic & Synthetic •Motivated & Engaged •Positive team member HOBBIES •Creative escape Cooking, Photography •Spiritual escape Series & Movies, Travels •Sport escape Swimming, RPM
Richemont Group Digital & E-Commerce Consultant Paris, France January 2015 – March 2017 •Implement E-Merchandising strategies to enhance online experience: §Manage Cartier product catalog on all websites §Optimize online navigation and Web Usability §Develop Cross-selling & Up-selling •Participate in the CMS migration from Drupal to AEM CQ5 as part of the new Richemont Digital template
CRM - Coordinate the development of emailing campaigns to support newly online pushed collections - Liaise with regional teams to follow-up implementation in local markets •Content production - Coordinate the editorial content production: Ready to Wear and Accessories descriptions §Coordinate the visual content production: plan and manage the Accessories shooting, deliver the visuals to all digital tools on PIM platform