I am an experienced Italian Personal Stylist and Shopper Consultant with 10+ years of expertise in Luxury Fashion and Jewellery. I specialize in helping clients elevate their personal image by curating 10-15 piece capsule wardrobes and offering tailored shopping experiences. As a Buyer and Merchandiser, I have successfully managed 5000+ SKUs in Retail, transitioning to Luxury Brands and Jewellery with a focus on product analysis. I have trained and mentored 200+ boutique staff members, instilling a culture of excellence in customer service and sales performance. SKILLS Performance Sales/Stock Analysis Trend and Market Research Organisation and Planning Full Product Life Cycle Fabric and Tailoring knowledge MTM - Bespoke for VIC/HNWI
• Managed the timely and cost-effective delivery of purchase requirements to ensure smooth production, quality, and lead time at reasonable market prices. • Reviewed requisitions, sent quotes, managed orders, and followed up with suppliers in compliance with company policies. • Assisted in tender and contract preparation, negotiation, and execution, as well as identifying and developing new vendors for Jindal Films in Dubai, UAE.
• Developed assortment plans and product ranges for 8 stores and 2 openings in Saudi, with 500 SKUs per store, through competitor analysis and trend research. • Conducted in-store visits, trained Sales Associates on new launches, and implemented visual merchandising strategies to drive sales. • Negotiated prices, quantities, and deliveries with third-party brands to enhance product offerings and increase customer satisfaction.
• Managed stock levels to optimize sales and fulfill VIP viewings, working closely with boutique and area managers. • Managed the HNWI waiting list for Privé Collection limited edition. • Curated assortments of jewels and iconic pieces for Bridal High-End event and Fine Watchmaking pieces for India Roadshow. • Provided feedback to central teams on product assortments, leading to improved sales strategies and customer satisfaction.
•In-depth understanding of the UAE market, studying the business and analysing best performing categories, reducing 30% freight costs for consolidating, buying +20% in best seller SKUs •Setting quantities for the Buying Budget, generating the best balance between stock and forecasting sales •Reviewing the strategy to adapt to the new commercial scenario during Covid19, managing to reach KPIs, the optimisation of markdown and the right assortment
• Led end-to-end production lifecycle of 500+ SKUs for Pre/Main season of the Runway label Womenswear/Menswear in all categories and Made To Measure and Bespoke projects for celebrities and VIC. • Managed from sourcing fabrics/leathers/fine accessories attending trade shows (Milano Unica, MICAM, Linea Pelle) to monitoring the Made in Italy production manufactories. • Adopted the guidelines from the New York creative direction, meeting the Buyers quality and quantity demand, for timely deliveries to stores. • Achieved 30% savings in transportation costs and optimizing the supply chain.
•Oversaw product development for the Runway brand Prorsum Burberry and the RTW Burberry London, both W/M Outerwear and Tailoring categories, leading the sourcing of fabrics, accessories and coordinating the production with laboratories in Italy and abroad. •Led MTM - MTO sartorial projects for celebs, socialite and formal suits for Football Italian teams. •Managed the Outerwear category (50+ SKUs/season) for the internal private label Esemplare, executing growth strategies across local multi brand stores and expanding into 2 new countries. •Worked cross-functionally with Marketing and VM on openings, events, pop-up stores and trade shows (Pitti Firenze, White Milano).
•Provided support to Senior Buyer of Women Department Apparel and Merchandising in strategising and organising new season by evaluating latest sales trends for the POS, plan budget and re-forecast sales •Support product decisions (price positioning and merchandising strategies) to ensure maximum growth and spending the planned 20% OTB for best performing categories and optimising floor capacity •Conduct market research to check seasonal fashion trends through Rate of Sales and Week On Sales •Sell Through by categories, % Sell-in and Sell-out, all the KPIs and negotiate with suppliers
transfer from/to apt, in loco assistance, briefing, problem solving skills and customer care
NPD of an ice conveyor for ice cubes to HO.RE.CA market during the stage, after the stage working for all events where ice was involved.CRM via social network, working on entrepreneurial marketing and strategic marketing.