Dweet
Dweet
Open to Permanent
Open to Permanent

Manuela Cavallero

Buyer | Personal Stylist | Planner | Merchandiser
Portfolio website
About

I am an experienced Italian Personal Stylist and Shopper Consultant with 10+ years of expertise in Luxury Fashion and Jewellery. I specialize in helping clients elevate their personal image by curating 10-15 piece capsule wardrobes and offering tailored shopping experiences. As a Buyer and Merchandiser, I have successfully managed 5000+ SKUs in Retail, transitioning to Luxury Brands and Jewellery with a focus on product analysis. I have trained and mentored 200+ boutique staff members, instilling a culture of excellence in customer service and sales performance. SKILLS Performance Sales/Stock Analysis Trend and Market Research Organisation and Planning Full Product Life Cycle Fabric and Tailoring knowledge MTM - Bespoke for VIC/HNWI

Previous Brands
Jindal Films
LenskartME
Cartier
Alita Pleat
Calvin Klein
Pattern Fashion Engineering & Production
Conbipel Spa
Veratour
Cubetto
Work Experience
Buyer
Mar ‘24 -
Jindal Films

• Managed the timely and cost-effective delivery of purchase requirements to ensure smooth production, quality, and lead time at reasonable market prices. • Reviewed requisitions, sent quotes, managed orders, and followed up with suppliers in compliance with company policies. • Assisted in tender and contract preparation, negotiation, and execution, as well as identifying and developing new vendors for Jindal Films in Dubai, UAE.

Senior Buyer and Merchandiser
May ‘22 - Mar ‘23
LenskartME

• Developed assortment plans and product ranges for 8 stores and 2 openings in Saudi, with 500 SKUs per store, through competitor analysis and trend research. • Conducted in-store visits, trained Sales Associates on new launches, and implemented visual merchandising strategies to drive sales. • Negotiated prices, quantities, and deliveries with third-party brands to enhance product offerings and increase customer satisfaction.

High End Jewellery and Fine WatchingMaking Merchandiser UAE & INDIA
Jul ‘21 - Dec ‘21
Cartier

• Managed stock levels to optimize sales and fulfill VIP viewings, working closely with boutique and area managers. • Managed the HNWI waiting list for Privé Collection limited edition. • Curated assortments of jewels and iconic pieces for Bridal High-End event and Fine Watchmaking pieces for India Roadshow. • Provided feedback to central teams on product assortments, leading to improved sales strategies and customer satisfaction.

Buying and Merchandising Consultant
Apr ‘20 - May ‘20
Alita Pleat

•In-depth understanding of the UAE market, studying the business and analysing best performing categories, reducing 30% freight costs for consolidating, buying +20% in best seller SKUs •Setting quantities for the Buying Budget, generating the best balance between stock and forecasting sales •Reviewing the strategy to adapt to the new commercial scenario during Covid19, managing to reach KPIs, the optimisation of markdown and the right assortment

Planning Specialist
May ‘17 - May ‘19
Calvin Klein

• Led end-to-end production lifecycle of 500+ SKUs for Pre/Main season of the Runway label Womenswear/Menswear in all categories and Made To Measure and Bespoke projects for celebrities and VIC. • Managed from sourcing fabrics/leathers/fine accessories attending trade shows (Milano Unica, MICAM, Linea Pelle) to monitoring the Made in Italy production manufactories. • Adopted the guidelines from the New York creative direction, meeting the Buyers quality and quantity demand, for timely deliveries to stores. • Achieved 30% savings in transportation costs and optimizing the supply chain.

Fashion Buying & Product Developer RTW
Jul ‘13 - May ‘17
Pattern Fashion Engineering & Production

•Oversaw product development for the Runway brand Prorsum Burberry and the RTW Burberry London, both W/M Outerwear and Tailoring categories, leading the sourcing of fabrics, accessories and coordinating the production with laboratories in Italy and abroad. •Led MTM - MTO sartorial projects for celebs, socialite and formal suits for Football Italian teams. •Managed the Outerwear category (50+ SKUs/season) for the internal private label Esemplare, executing growth strategies across local multi brand stores and expanding into 2 new countries. •Worked cross-functionally with Marketing and VM on openings, events, pop-up stores and trade shows (Pitti Firenze, White Milano).

Assistant Buying&Merchandising
Jun ‘11 - Jul ‘13
Conbipel Spa

•Provided support to Senior Buyer of Women Department Apparel and Merchandising in strategising and organising new season by evaluating latest sales trends for the POS, plan budget and re-forecast sales •Support product decisions (price positioning and merchandising strategies) to ensure maximum growth and spending the planned 20% OTB for best performing categories and optimising floor capacity •Conduct market research to check seasonal fashion trends through Rate of Sales and Week On Sales •Sell Through by categories, % Sell-in and Sell-out, all the KPIs and negotiate with suppliers

Touristic Assistant (Santo Domingo)
Aug ‘10 - Sep ‘10
Veratour

transfer from/to apt, in loco assistance, briefing, problem solving skills and customer care

Marketing Assistant
Mar ‘09 - Feb ‘10
Cubetto

NPD of an ice conveyor for ice cubes to HO.RE.CA market during the stage, after the stage working for all events where ice was involved.CRM via social network, working on entrepreneurial marketing and strategic marketing.

Languages
English - Work Proficiency
Italian - Native
Education & Training
Central Saint Martins, University of Arts, London
‘23 - ‘23
Certification
Personal Stylist
Scuola Amministrazione Aziendale (SAA)
‘10 - ‘11
Master
Master of Finance
College of Fashion, London College of Fashion
‘08 - ‘08
Certification
Luxury Brand Management
University of Economics
‘07 - ‘09
Master Degree
Master Degree in Economics and Company Management
University of Economics
‘03 - ‘07
Bachelor Degree
Bachelor of Economics
Dubai - United Arab Emirates