Manuela Cavallero

Senior Buyer | Personal Stylist | Planner | Product Developer
Portfolio website

I'm an Italian detailed oriented image consultant with +10 years proven experience in the Luxury Fashion and Jewellery industry. My track record includes overseeing the development of more than 50 high-end products. I've had the opportunity to train and mentor over 200 boutique staff members, fostering a culture of excellence in customer service and sales. Devoted to enhance the personal image of private clients, helping them refine style and confidence, building capsule wardrobe with 10/15 pieces. SKILLS •Creativity •Performance Sales/Stock Analysis •Trend and Market Research •Negotiation and Communication •Organisation and Planning •Full Product Life Cycle •Colour knowledge

Previous Brands
Lenskart Eyewear
Calvin Klein Ck205w39nyc
Esemplare - Burberry At Pattern Spa
Work Experience
Jul ‘23 - Now
Self employed

•Streamlined closet organization process, maximizing storage capacity and enabling quick outfit selection; resulted in 50% time savings during morning routines for clients •Season colour analysis, closet organizer, outfits builder, personal and focused shopping, follow up. Certified by Central Saint Martins, University of Arts, London

Senior Buyer & Merchandiser
May ‘22 - Now
Lenskart Eyewear

Full term contract • Create the assortment and the product range for current stores and new openings in the Gulf • New products and trends research, analyzing competitors, attending optical trade fairs in Dubai • In-store visiting and Sales Associates training with new launches • Creation of new collections and development of existing ones to build an iconic offer aligned with the clientele • Developing third party brands, negotiating prices, quantities, deliveries, allotment

High End Merchandiser
Jun ‘21 - Dec ‘21

Temporary contract •Follow up on the stock to achieve the best sellable inventory level and work closely with the boutique Managers and Area Sales Managers of the region. •Forecast sales and transfers store to store in order to maximize sales and fulfill VIP viewings, optimize stock and maintain the right product mix. •Create High End events with correct assortment of jewels and iconic pieces. •Suggest and identify new opportunities, collect feedbackfrom the boutique and shape them around the business. •Share evaluations with the central teams on products assortments of High End creations, novelties, price positioning.

Buying and Merchandising Consultant
Mar ‘20 - Apr ‘20

Short-term projectin consulting for fashion online ecommerce •In-depth understanding of the UAE market, studying the business and analysing best performing categories in order to maximize profit. •Setting quantitiesforthe Buying Plan, generating the best balance between stock and forecasting sales. •Reviewing the strategy to adapt to the new commercial scenario during Covid19, managing to reach KPIs, the optimization of markdown and the right assortment.

Planning Specialist
Jan ‘17 - Jan ‘19
Calvin Klein Ck205w39nyc

Full term contract • Spearheaded the management of all aspects of production life cycle from manufacturing to final shipment as well as monitored and evaluated overall productivity procedure to ensure timely and quality product deliveries • Manage procurement of raw material according to production demand, analyse workflow and liaise with fabric and small accessories department to schedule production launches • Review production plan vs target volume, capacity and resources as well as supervise operational activities to ensure maximum production within stringent time and budget

Fashion Buyer & Product Developer RTW
Jan ‘13 - Jan ‘17
Esemplare - Burberry At Pattern Spa

Full term contract • Established buy quantities that support market and financial goals within the open-to-buy (OTB) parameters, aligning a long- term strategy, optimizing floor capacity and assortment for the italian brand Esemplare. Spearheaded the product development for Made in Italy brands: Prorsum Burberry and London Burberry • Manage the category Outerwear M/W of Esemplare approaching every local market with a growth strategy. • Close collaboration with Retail and Visual Merchandising following brand’s guidelines to drive sales and understand every store challenges • Liaise with Operations and Supply Chain the flow of inventory, seasonality, peak season, rebalancing stock intra-stores • Partner with Marketing regarding store openings, events, in-store experiences, shows (Pitti Firenze, White Milano). • Orchestrate the product development for Burberry, including planning and sourcing fabrics and accessories, coordinating and supervising production processes

Assistant Buying&Merchandising
Jan ‘11 - Jan ‘13

Stage - Full term contract • Provided support to Senior Buyer of Women Department Apparel and Merchandising in strategizing and organizing new season by evaluating latest sales trends for the POS • Support product decisions (price positioning and merchandising strategies) to ensure maximum growth and spending OTB focusing on best sellers and optimizing floor capacity • Conduct market research to analyse seasonal fashion trends through Rate of Sales and Week On Sales. • Create budget and re-forecast sales • Analyse Sell Through by categories, % Sell-in and Sell-out, all the KPIs and negotiate with suppliers • Align the stock replenishment and generate sales reports on weekly basis • In-store walk through with VM to increase any sales opportunities

English - Work Proficiency
Italian - Native
Location Preference
Open to relocation
Work Pattern
Employment Preference
Permanent Positions
Education & Training
Central Saint Martins, University of Arts, London
‘23 - ‘23
Personal Stylist
Scuola Amministrazione Aziendale (SAA)
‘10 - ‘11
Master of Finance
College of Fashion, London College of Fashion
‘08 - ‘08
Luxury Brand Management
University of Economics
‘07 - ‘09
Master Degree
Master Degree in Economics and Company Management
University of Economics
‘03 - ‘07
Bachelor Degree
Bachelor of Economics