Manuela Cavallero

• Drove successful corner store openings: 1 in UAE, 2 in Qatar. • Coached teams to exceed sales targets. • Optimised inventory, merchandising and visual presentation. • Leveraged sales data and market insights to boost revenue and stay ahead of trends. • Introduced the concierge try-at-home service, delivering curated selections to clients for a personalised, convenience-driven shopping experience.

• Created assortment plans for 10 UAE + 3 KSA stores, 500 SKUs each. • Delivered visual merchandising guidelines for fixtures, displays and lighting. • Trained Sales Associates on new products. Developed 20%+ new collections and enhanced existing ones. • Negotiated with suppliers to secure competitive pricing, exclusive launches and improved trading terms. • Attended trade fairs and analysed sales and market data to scout emerging trends and inform buying, pricing and demand forecasts. • Co-designed the Ramadan limited collection with Emirati artist Alia Bin Omair.

• Forecasted sales and transfers from Switzerland HQ to Dubai/Abu Dhabi boutiques and managed stock rebalancing. • Curated jewel assortments for Bridal High End Event and Fine Watchmaking Roadshow in India. • Managed HNWI waiting list for Privé Collection limited edition. • Provided evaluations on product assortments and novelties. • Monitored stock levels to optimize inventory, support VIP viewings and maintain the right product mix.

•In-depth understanding of the UAE market, studying the business and analysing best performing categories, reducing 30% freight costs for consolidating, buying +20% in best seller SKUs •Setting quantities for the Buying Budget, generating the best balance between stock and forecasting sales •Reviewing the strategy to adapt to the new commercial scenario during Covid19, managing to reach KPIs, the optimisation of markdown and the right assortment

• Led end-to-end production lifecycle of 500+ SKUs for Pre/Main season of the Runway label Womenswear/Menswear in all categories and Made To Measure and Bespoke projects for celebrities and VIC. • Managed from sourcing fabrics/leathers/fine accessories attending trade shows (Milano Unica, MICAM, Linea Pelle) to monitoring the Made in Italy production manufactories. • Adopted the guidelines from the New York creative direction, meeting the Buyers quality and quantity demand, for timely deliveries to stores. • Achieved 30% savings in transportation costs and optimizing the supply chain.

•Oversaw product development for the Runway brand Prorsum Burberry and the RTW Burberry London, both W/M Outerwear and Tailoring categories, leading the sourcing of fabrics, accessories and coordinating the production with laboratories in Italy and abroad. •Led MTM - MTO sartorial projects for celebs, socialite and formal suits for Football Italian teams. •Managed the Outerwear category (50+ SKUs/season) for the internal private label Esemplare, executing growth strategies across local multi brand stores and expanding into 2 new countries. •Worked cross-functionally with Marketing and VM on openings, events, pop-up stores and trade shows (Pitti Firenze, White Milano).

•Provided support to Senior Buyer of Women Department Apparel and Merchandising in strategising and organising new season by evaluating latest sales trends for the POS, plan budget and re-forecast sales •Support product decisions (price positioning and merchandising strategies) to ensure maximum growth and spending the planned 20% OTB for best performing categories and optimising floor capacity •Conduct market research to check seasonal fashion trends through Rate of Sales and Week On Sales •Sell Through by categories, % Sell-in and Sell-out, all the KPIs and negotiate with suppliers