Dweet
Dweet

Angela Barker-Blundell

Owner/Founder/Consulting Director
Portfolio website
About

Joint founder of Concrete Concept, a boutique sales agency that provides a wholesale sales platform for brands nationally and internationally. Creating business plans for companies to grow as well as provide showroom for introduction. Brands include Adidas, Wolford, Polo Ralph Lauren, CNCRT London, Amor 'e Coro, Promise and Pierre Mantoux Https://www.concrete-concept.org Founder of CNCRT London, a slo fashion, timeless, ethically produced brand that provides women with their your wardrobe staples. Made in the UK. https://www.cncrtlondon.com Passionate about building brands from the bottom up; finding new paths to success and being risk assertive in a world of too much apprehension to change

Previous Brands
Club 21 Distribution
Concrete London Ltd/ Concrete Concept Ltd (Co-Founder)
Diesel
Mamas & Papas
Olsen gmbh
Olsen gmBh
Property Organiser
SELECTED HOMME
Sunnylife (Australia, Usa, Uk, Eu)
Thought Clothing
Wdt
Wolford
ZAVI
Work Experience
Head Of Global Sales
Mar ‘21 - Jun ‘21
Thought Clothing

Managing a team of thriving individuals to grow our international markets through marketplace partnerships, Agents, Distributors, concessions and wholesale partners. Creating a 3 year business plan to take the business to the next level Managing a team of 9 sales individuals, agents and distributors globally

Interim Head of Global Sales and Distribution
May ‘20 - Jul ‘20
ZAVI

Define wholesale global strategy for Zavi to include infiltration into wholesale channels such as department store, e-commerce, boutique distribution.

New Business Development
Feb ‘20 - Oct ‘20
Property Organiser

Set up and create progressive web app for auction site. Social media focus to launch app and grow awareness of Property Organiser.

Director, UK,EMEA, Scandinavia and Benelux
Jun ‘18 - Dec ‘19
Sunnylife (Australia, Usa, Uk, Eu)

• Re thinking the strategy to build the Brand foundations in order to fulfil long term growth • Built concrete partnerships with key opinion leaders in the European industry and Middle East for future long-term success • Introducing new Distributor/franchise partners to the business (Middle East, Israel, Greece, Germany) • Re-structuring team in UK office to maximise sales opportunities across UK & EMEA • Set up for all EMEA operations, including logistics, finance, customer services, sales controlled by UK HQ • Opening of new partnerships in key department stores due to existing connections with Buying Directors • Re wiring the internal operations in the UK HQ in order to synergise the critical path and supply and demand with the Australian HQ • Retail/Pop up concessions in key department stores such as John Lewis, Selfridges, Printemps, De Bijenkorf, Harvey Nichols, Doha

Global Sales Director
Feb ‘17 - Jan ‘18
Mamas & Papas

Managing the Global Franchise and Partner business in addition to creating the synergy with our U.K. and Ireland Omni-channel business. Achieving a +27% like for like growth globally through new strategies with existing key partners Managing the) global business including franchise partners (Middle East, Greece, Israel), Agents and Distributors (USA) Managing a team who specialise in e-commerce, shop in shop development and traditional wholesale Realigning the distribution strategy for long term growth. Reviewing the wholesale process for substantial growth globally Cementing partnerships with Master Franchise partners Building long term strategies for new partners

Founder/Consulting Director/Transformation director
Jan ‘16 - Now
Concrete London Ltd/ Concrete Concept Ltd (Co-Founder)

• Representing brands such as ADIDAS, WOLFORD, POLO RALPH LAUREN, CNCRT LONDON, PROMISE, SCHIESSER, AMOR 'E CORO, PIERRE MANTOUX Innovative and strategic building of global brand portfolio • Develop and implement brand DNA strategies • Solid commercial acumen • Grow exceptional, swift and long-term revenue and EBIT • Implement and execute successful campaigns across multiple channels of distribution • Develop strong business partnerships with investors • Embed robust retail / wholesale strategies • Secure operational goals and achieve consistent revenue • Lead, direct, motivate and empower teams • P&L set up and management • Integrate strategic plans across sales, marketing, merchandising and operations incorporating strategies with P.E. companies • Deliver productive global commercial transformations, challenging established practices • Create new paths for success especially with SMEs and start ups • Manage new SMART multi-channel development • Build and nurture key national/ international partnerships • Define transparent, actionable and cohesive operational targets • Identify and mitigate issues impacting on growth International current and past Brand partnerships with: Concrete-london - current ADIDAS - current Polo Ralph Lauren - current P J Salvage - current Schiesser - current Wolford SpA - current Aubade Paris The Sears group (USA), SGN Group (USA), Miroglio Group (Italy), number35 (UK), CG (Germany), Anglo Accessories (UK) Mamas & Papas (Worldwide) Sunnylife Europe Ltd (UK & EMEA) Property Organiser BehindBras https://www.concrete-concept.org CNCRT London Founder of ethically sourced and sustainably produced timeless collection of key every day wardrobe staples. Created in 2021 from a demand to slow down our life and focus on creating a better environment for the future. Currently, supplying to key independent stores and creating pop up concepts. https://www.cncrtlondon.com

Managing Director, UK and Ireland
Sep ‘13 - Dec ‘15
Wolford

• Instrumental in devising and embedding global e-commerce strategy, achieving a 6000% increase on website engagement for Wolford in Year 1, securing SEO and analytical data of consumer plus region specific sites • Restored private label collaborations with key luxury brands, renegotiating licence deals, including Agent Provocateur and Triumph, gaining an initial increased turnover of £2m in first year • Implemented innovative retail incentives, re-aligning merchandising structure, enabling the achievement of highest ATV and PPP in global retail, +30% on USA figures • Contributed to a +350% increase on EBIT target, enabling Wolford to become parent company's 3rd highest grossing global subsidiary, streamlining operations and embedding cost efficient changes in sales and marketing, creating exclusives for key partners • Built and developed long-standing partnerships with diverse accounts, including: Asos, Amazon, Brown Thomas, and Zalando • Orchestrated the strategic opening and closing of retail concessions to positively impact on revenue

Managing Director, UK & Eire
Aug ‘11 - Aug ‘13
Olsen gmbh

• Negotiated and secured robust collaborations with major department stores such as Fenwick Group, John Lewis, House of Fraser and Figleaves, achieving +150% wholesale growth, year on year • Repositioned brand, implementing a modern distribution strategy • Led and redefined global marketing strategy, collaborating with key partners, opening concessions, and delivering digital marketing strategies in store • Devised and embedded a country specific global e-commerce platform, achieving a +350% increase in Year 1 • Created a 3-year growth plan, developing retail / wholesale turnover by 40% over a 3-year period, securing exceptional EBIT results versus a previously high negative, and restructuring finance • Established a global retail concession model for Olsen, enabling the opening of 20 UK retail concessions within Fenwick, House of Fraser, and the Morley Group, implementing innovative merchandising business models • Devised a NOOS system, achieving higher margins and revenue

Sales Director, UK & Eire
May ‘11 - Aug ‘11
Olsen gmBh

Leading and empowering a salesteam to re evaluate and grow the business considerably over the next 18 months. Increasing the profitabilty of the business Re structuring the customer service sector Increasing the awareness of the brand through defined marketing strategies Repositioning of brand in key stores and growing with existing stores Store concepts in Department stores and major multiples Profit and Loss reporting Marketing strategies Budget reporting as a Subsidiary Francising opportunities Retail concessions

Head of Sales, UK
Sep ‘09 - Jun ‘11
SELECTED HOMME

• Penetrated new distribution channels within ecommerce, department stores and retail franchise / concessions in major department stores, raising revenue by 650% • Introduced a brand specific collection for ASOS' e-commerce platform, resulting in being defined as the second best-selling menswear brand within year one

Head of Sales, Fullcircle Womenswear
May ‘05 - Aug ‘09
Wdt

Overseeing team of 5 sales agents and reps throughout UK and Eire. Repsonsible for sales and distribution of brand. Defining true brand DNA and focusing on correct positioning in marketplace. Product development with design team. Collaboration with marketing team to ensure correct marketing strategy is kept. Retail openings in wholesale companies, eg House of Fraser concessions.

Sales Manager
Jan ‘98 - Mar ‘05
Diesel

Responsible for sales launch, distribution of D Squared, Dieselstylelab and New York Industrie (mens and womens) into the UK/Eire market as well as Northern Europe, Middle East and Far East. Tiering of distribution for all brands across menswear and womenswear. Set up of Staff International UK offices with Diesel to showcase the Staff International brands (D2, Dieselstylelab, NYI). Launch of Diesel luggage licence in UK. Assisted in repositioning of Diesel in UK by introducing Diesel into Dieselstylelab stores.

Sales Manager
Apr ‘95 - Jan ‘98
Club 21 Distribution

Sales management of Guess? Jeans across menswear and womenswear. Heading a team of 5 salespeople to drive sales through dept stores and independents throughout UK and Eire. Reponsible for the sales and distribution of Emporio Armani Sportswear, Armani Golf and Donna Karan

Languages
English - Fluent
French - Basic
Education & Training
University of Winchester
‘92 - ‘93
BA (Hons) Fashion and business
Bachelor of Arts
University of Southampton
‘90 - ‘92
HND Fashion
HND, HND (FASHION) AND BUSINESS MANAGEMENT
Hastings college of arts
‘86 - ‘88
Foundation in art an design
Foundation Course in Art & Design
Hastings high school for girls
‘77 - ‘84
9 O levels, 3 A levels
3 A levels, 9 O levels
London, UK