Gil Mannarini

Strategic Branding, Marketing & Business Development Consultancy • Spearheaded the conception and launch of exclusive Monoprix collaborations with renowned chefs, artists, and cultural icons (e.g., Yazid Ichemrahen, Nina Métayer, Aurélien Cohen, Noémie Honiat, Christophe Fromager, Luana Belmondo, Richard Orlinski, Chanoir, Le Petit Prince, Pac-Man). • Led go-to-market strategy development for emerging brands, securing retail launches and boosting profitability by 25%. • Secured strategic licensing deals, including Fauchon and Major League Baseball (MLB), one of the most iconic U.S. sports leagues, to elevate brand positioning and accelerate global expansion.

Lutece Holding - Master Licensee for Elite Model in the Middle East - fashion and beauty • Negotiated the licensing rights for fashion and beauty in the Middle East, generating €6.5M in annual licensing revenue in 2019. • Developed a retail strategy, leading to the opening of 10 new fashion boutiques and 6 beauty institutes in the UAE and Bahrain. • Led the development and activation of go-to-market strategies and marketing tools to accelerate the growth of ready-to-wear, leather goods, and footwear collections. • Guided licensees in developing their distribution strategies and achieving their commercial objectives. • Organized the Elite Model Look contests in the UAE and Bahrain, attracting over 2,500 candidates and boosting brand visibility. • Supported licensee internal teams during the COVID-19 crisis by implementing innovative initiatives to boost performance. • Successfully managed the transfer of master license rights to Elite Model World at the conclusion of the 10-year contractual period.

Luxury floral retail chain • Developed and executed a hybrid marketing and retail strategy, generating €10.5M in revenue in 2016. • Designed and launched an innovative phygital store concept, enhancing customer engagement and personalized services. • Led the expansion of the network (7 owned stores and 6 franchises) in the United Arab Emirates, Qatar, Bahrain, Oman, and Lebanon through the development and implementation of a franchise program. • Established and oversaw an event department catering to both private and corporate clients, generating €2M in revenue. • Led the successful sale of the company to a third-party buyer, including negotiation of key terms and coordination of the overall divestment process.

French fashion designer brand • Appointed as transitional CEO following the acquisition of the brand by a Korean group, with a consultancy mandate to lead the reorganization of global operations and define the new marketing strategy.

Elite Model’s fashion and beauty lifestyle universe & Elite Model Look contest, the global springboard for tomorrow’s top models • Led a Global Lifestyle Branding program, enhancing brand awareness and increasing revenue through strategic partnerships. • Boosted commercial results by 25%, generating €38M in licensing revenue in 2012. • Developed and managed a portfolio of 22 territorial and global licenses, ensuring brand consistency and product growth. • Created the Fashion & Beauty concept store on Avenue George V in Paris in 2010, designed as a strategic springboard for expanding the brand’s retail network across key international markets. • Orchestrated the development of wholesale and retail networks in partnership with licensees, maximizing their commercial performance. • Supervised the Elite Model Look contest, held in 70 countries and funded through sponsorships, with an annual budget of €8M. • Managed legal, intellectual property, P&L, and budgets, ensuring profitability and compliance.

United Licensing Group - Master Licensee for Elite Model in North America - fashion • Developed and launched the Elite Models Fashion licensing program in the United States, generating $7.5M in licensing revenue in 2008. • Led the brand’s expansion through fashion and accessories licensing agreements across the territory via strategic partnerships. • Guided licensees in the development of their product lines and the implementation of their commercial strategies. • Orchestrated the launch of the first Elite Fashion Academy in Los Angeles in 2006, attracting over 400 students within just six months.

Marketing and business development consultancy specializing in the fashion and luxury sector • Elite Models’ Fashion (fashion): Created and orchestrated the B2B marketing strategy for the first leather goods license in the US. • Jiki of Monte Carlo (luxury): Developed the B2C strategy and supervised the opening of stores in Bal Harbour and Palm Beach, Florida. • Von Dutch (fashion): Designed the licensing program for the French market in collaboration with founder Christian Audigier. • Jean Charles de Castelbajac (fashion): Represented JCDC as a brand ambassador to support the launch of his art school in China. • Technomarine (luxury): Contributed to the development of the lifestyle marketing strategy and the expansion of the B2B network in the US. • Camps United (fashion): Developed the European licensing strategy and expanded the licensee network from 6 to 18 licenses.

GFAD - French Luxury sportswear brand • Accelerated sales growth by 30%, reaching €55M in revenue in 2000 through an innovative B2B/B2C marketing strategy. • Developed a franchise program and expanded the branded retail network from 35 to 60 stores across Europe and the United States. • Managed over 150 employees (retail, sales administration, merchandising, marketing), optimizing their performance and productivity. • Structured and strengthened the agent network (10) in Europe, driving 25% sales growth and enhancing brand recognition.