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Chloe Rolfe

Luxury retail professional with 10+ years in sales, fashion experience and a passion for exceptional client service.
About

I am a polished, personable and commercially minded professional with over 10 years’ experience in sales, account management and customer service. Alongside this, I have a career as a professional Fashion Makeup Artist. I have a lifelong passion for fashion, luxury and design, and my work as an MUA has taken me backstage at London Fashion Week, working alongside designers, models and creative teams. My sales career has progressed from sales representative to London Sales Manager, giving me extensive experience in client relationship management, consultative selling, product recommendation, negotiation and customer retention. I pride myself on understanding individual client needs, building genuine rapport and creating exceptional experiences that encourage loyalty. I am now excited to bring my commercial experience, fashion knowledge and passion for luxury into a client-focused retail environment.

Previous Brands
Di Petsa
FAM IRVOLL
Bam Billa
Pippa Todorson
INFDark.jp
FLAPPER
Inn Express
UK & Imported Craft Beer Distributors to Trade
Bianca Road Co
Mamma Dough
London Particular
Fashion Scout
Work Experience
London Fashion Week
Sep ‘26 - Sep ‘26
Self employed

Working backstage as a makeup artist across multiple shows with luxury designers, photographers, models and creative teams.

Fashion Makeup Artist
Jan ‘26 - Now
Self employed

Alongside my sales career, I have developed a professional freelance makeup career across fashion, editorial, film, music video and private client work.

London Sales Manager / Account Manager
Aug ‘20 - Jan ‘26
Bianca Road Brew Co | Euroboozer | Inn Express

Progressed from Sales Representative into London Sales Manager, taking responsibility for the London sales team while developing extensive experience in account management, commercial sales and long-term client relationships.

Restaurant General Manager
Jan ‘18 - Aug ‘20
London Particular | Mamma Dough

Senior customer-facing management roles within busy hospitality environments, developing strong foundations in customer experience, team leadership and service excellence.

Bartender | Waiter | Supervisor | Assistant Manager
Sep ‘14 - Jan ‘18
Earlier Hospitality Experience

Built extensive experience in customer service, sales and hospitality while working with a diverse range of customers in busy environments. Working up to supervisor and assistant manager, before moving on the General Manager

Retail Experience
Retail Category
Premium
Luxury
High-end luxury
High street
Work Environment
Flagship store
Outlet
Boutique
Pop-Up
Other
Product Category
Other
Womenswear
Responsibilities
Greeting
Client Help
CRM
Complaint handling
Aftercare
Storytelling
Styling
Product demos
Client Advising
Upselling
Transactions
Cash register
Product setup
Product labelling
Inventory control
Delivery processing
Stock control
Order preparation
Store Maintenance
Open/closing store
Stockroom management
Health & safety
Packaging
Online orders fulfilment
References
Anonymous
Direct manager - Key Makeup Artist
Jan 2026 -

Chloe demonstrated professionalism, reliability and excellent attention to detail. She worked efficiently within a fast-paced, high-standard environment, presenting herself confidently and collaborating seamlessly with the wider team. Chloe has a polished manner, a strong eye for presentation and a professional approach. I would confidently recommend her for future opportunities.

Anonymous
Direct manager - Head of Sales, Bianca Road Brew Co | Euroboozer | Inn Express
Aug 2020 - Jan 2026

Chloe's sales ability is excellent. She demonstrated strong commercial awareness throughout her time with our business, progressing quickly. She excelled at building lasting client relationships, identifying customer needs, negotiating commercially and developing accounts to encourage repeat business. Her communication skills, professionalism and ability to deliver a high standard of customer service made her a valuable member of the team. Chloe combines a personable approach with a strong results-driven mindset.

Languages
English - Native
French - Basic
Education & Training
London Academy of Freelance Makeup
‘26 - ‘26
Certificate
Complete Artistic Professional Specialist in Advanced Makeup Techniques and Hairstyling
Goldsmiths, University of London
‘14 - ‘17
BA (Hons) Theatre & Performance
Bachelor's Degree
St Mary’s School for Girls
‘07 - ‘14
GCSEs and A-Levels
Secondary School