Arushi Gupta
I've spent the last 7+ years helping startups and growing businesses strengthen their marketing, positioning and growth foundations As a Fractional Marketing & Growth Lead, I work with startups and growing businesses to bring more clarity, structure and momentum to their marketing. My work spans positioning, content, communication and growth, helping businesses build marketing foundations that support where they're trying to go next. Over the years I've worked across healthcare, wellness, education, biotechnology, hospitality and professional services, supporting founders and leadership teams with everything from positioning and content systems to growth initiatives and marketing operations. Some highlights: → Led positioning and storytelling initiatives contributing to €100K+ in non-dilutive funding → Built marketing and content systems that improved visibility, engagement and brand consistency → Led marketing, communication and growth initiatives across international markets → Helped businesses move from fragmented marketing activity to more structured, scalable marketing systems I'm particularly interested in working with startups, growing businesses and expertise-led brands looking for a strategic marketing partner who can combine big-picture thinking with hands-on execution. Alongside my client work, I mentor founders through Startupbootcamp and Mentor Makers, helping early-stage businesses refine their positioning, go-to-market strategy, content systems and growth approach. Currently open to fractional, consultancy and project-based opportunities
As Interim CMO, I lead a talented team of professionals, overseeing all aspects of marketing, strategy, and brand development for both Biofashiontech and its sister brand, ChicFashic. My role combines strategic leadership, creative oversight, and operational excellence to drive brand visibility, growth, and success. Key Responsibilities & Achievements: 1. Marketing Leadership: Designed and executed integrated marketing campaigns, strategies, and social media content for both brands, ensuring consistent messaging and measurable results. 2. Grant Success: Successfully secured funding for €41,000 across 3 accelerator program in 2025, writing compelling grant applications and leading the process end-to-end. 3. Brand Development: Spearheaded brand expansion strategies, elevating Biofashiontech's visibility and rebranding ChicFashic to align with market demands. 4. Team Management: Directed a cross-functional team, ensuring seamless collaboration across Biofashiontech and ChicFashic. 5. Creative Oversight: Reviewed and worked on all pitch decks, creative materials, and brand assets, maintaining high standards of quality and alignment with brand identity. 6. Operations & Micromanagement: Acted as the go-to person for day-to-day brand operations, managing email communications, scheduling events, and supporting the CEO in brand expansion initiatives. 7. Strategic Partnerships: Worked closely with the CEO to cultivate relationships, schedule high-profile meetings, and identify opportunities for growth and visibility. ChicFashic Contributions: 1. Developed and implemented a comprehensive rebranding and social media strategy. 2. Championed brand expansion initiatives to reach new audiences and strengthen market presence. From crafting compelling narratives to executing impactful campaigns, my role blends creativity, strategy, and execution, delivering measurable success for both brands.
As a Video Production Specialist, I created educational content to support the clinic’s digital outreach. 1. Video Editing & Consolidation: Combined multiple surgery videos into a cohesive final product using Wondershare Filmora. 2. SEO Optimization: Optimized video content and integrated it into the website via WordPress, enhancing visibility through search engine optimization. 3. Content Editing: Applied filters, captions, and medical details to improve video accessibility and clarity.
As the Head of Digital Media, I oversee the clinic’s entire digital presence, driving brand visibility and customer engagement through multiple channels. 1. Social Media Marketing: Increased brand awareness and visibility on platforms such as Facebook, Instagram, LinkedIn, YouTube, Pinterest, TikTok, Google My Business, and email newsletters. 2. Content Strategy & Management: Develop and manage content calendars, from ideation to execution, ensuring alignment with brand objectives and audience engagement. 3. Collaborations & Networking: Spearheaded outreach campaigns and built strategic partnerships to expand brand influence. 4. Analytics & Data-Driven Decisions: Utilized data analytics across social platforms to refine content strategies, boost engagement, and enhance brand loyalty. 5. Community Engagement: Managed online communities, providing timely responses and fostering a loyal customer base.
Led the marketing and communications strategy for a consultancy, driving both brand recognition and client acquisition. 1. Strategy Development: Crafted comprehensive communication and marketing strategies to enhance brand positioning. 2. Content Creation: Oversaw content strategy and execution, ensuring alignment with business goals. 3. Client Relations: Managed customer relationships, delivered public relations strategies, and provided consultancy services. 4. Data Analysis: Evaluated past performance data to inform future strategies and track key metrics. 5. Brand Management: Led initiatives for brand development, positioning, and awareness through strategic PR and community engagement.
Managed all brand operations, driving market expansion and ensuring efficient product and customer experience management. 1. Brand & Product Management: Coordinated with production and logistics teams to ensure timely deliveries and stock availability across sales channels. 2. Customer Service Excellence: Handled client escalations across all social medias, ensuring swift issue resolution and maintaining a positive customer experience. 3. Business Development: Identified new business opportunities, driving domestic and international growth. Capturing new business for the brand and converting any lead into a profitable business channel. 4. Brand Strategy: Developed and implemented marketing strategies and PR activities to expand brand reach, utilizing market research and competitive analysis. 5. Analyzing competition and market to come up with unique and interesting ideas to expand Brand reach.
Managed customer relations and sales strategies, ensuring a seamless experience for clients and optimizing acquisition processes. 1. Customer Support: Addressed queries and complaints, utilizing automation to improve response times. 2. Sales Strategy: Developed customer acquisition strategies and targeting tactics. 3. Data Reporting: Provided sales and customer reports, identifying opportunities for improved engagement.
Consulted on marketing and communications strategies, helping brands enhance sustainability efforts and market visibility. 1. Market Research & Analysis: Researched over 300 organic brands, grading them on sustainability and market performance. 2. Campaign Strategy: Developed influencer marketing plans and launch campaigns targeting key urban markets including popular social media, food and fitness communities in Bangalore, NCR and Mumbai 3. Content Creation: Wrote SEO-friendly blogs and optimized brand content for digital platforms. 4. Corporate launch campaign, profiling of major Tier 1 cities pan India and profiling of the Middle East economies
Ensured seamless customer service, fostering strong customer relationships and supporting logistics and operational teams. 1. Customer Query Management: Handled multiple customer communication channels including social media, ensuring timely resolution of complaints and inquiries. 2. Logistics Coordination: Worked closely with logistics and warehouse teams to ensure accurate and on-time delivery. 3. Experience Management: Delivered exceptional customer experiences, exceeding customer expectations.
Managed customer relations and sales and marketing departments, providing personalized experiences for top clients and fostering partnerships to drive growth. 1. Sales Optimization: Converted potential leads into active clients, overseeing D2C as well as B2B communication and sales strategies. 2. Client Relationship Management: Ensured the highest level of customer satisfaction by addressing queries and complaints and building long-term loyalty. 3. Inventory & Partnerships: Managed inventory, store partnerships (both online and offline), and collaborated with influencers to drive brand visibility. 4. Data Analysis: Analysis of sales data across D2C, B2B channels and in-store sales for future edits 5. Sales Management: Management of studio sales, traveling across cities for pop-ups and exhibitions with partners
Led customer relations and operations department, driving product delivery efficiency and fostering customer loyalty. 1. Customer Communication: Managed inquiries across multiple platforms including emails, chats, phone calls and social media; solving customer queries and offering redressal to ensure a high level of satisfaction and pleasant shopping experience. 2. Operations Management: Coordinated between production, logistics, and customer service teams to ensure smooth operations. 3. Sales & Customer Retention: Developed and implemented retention programs for high-value customers, contributing to sustained business growth. 4. Management of Partners: Worked with multiple online and offline stores for inventory management, orders, deliveries and customer redressals. Moreover, overlooked the operations and daily management of the company flagship store. 5. Pop-ups and exhibitions management: Attended pop ups and exhibitions across the country with the team for sales; managing inventory and ensuring target sales figures.