Genaro Ng

In this role I contribute to Mastermind Magazine's digital storytelling efforts through a mindful curation of articles and image research. With sales targets in mind, I work alongside the editing and styling teams to shape the magazine's biannual print. My missions allow me to apply my passion for fashion storytelling and brand strategy—while developing my digital storytelling voice and strengthening my styling capabilities.

During my men's fashion week internship with Entire Studios I supported showroom operations and assisted the wardrobe manager in styling and dressing models. I ensured visual merchandising met the highest standards, ultimately contributing to overall sales exceeding the sales goal by 20%. Gained valuable insight into the sales strategies of global brands as well as the buying process for top retailers like SSENSE and Kith.

At ThenWhat I have been actively developing innovative research strategies that drive insights and shape our brand strategies. Through collaboration with talented colleagues I influence key decisions that enhance our understanding of market trends and consumer behavior. Additionally, I'm leading a new newsletter initiative aimed at fostering a community of well-informed industry professionals and curious minds by sharing insights and sparking discussions, simultaneously promoting B2B services.

During the summer sales period coinciding with the Paris Olympics, I worked as a sales associate in a high-traffic retail environment. In this role I increased customer engagement while maintaining a welcoming atmosphere to help reduce perceived wait times, increasing customer satisfaction. Regularly interacting with French clientele strengthened my professional French language skills, enhancing my fluency and confidence.

Working as a server and bartender at Zanzibar Beach Club and Restaurant, I excelled in a high-volume tourist environment. I managed numerous tables and juggled tasks like taking orders and preparing drinks, demonstrating efficiency in a fast-paced setting. This experience sharpened my customer service skills and vetted a strong sensitivity to customer needs.

During Paris Men's Fashion Week, I assisted Feng Chen Wang and her team in various capacities, including casting coordination, garment preparation, and showroom setup. Collaborating closely with the PR manager, I managed tasks such as communicating with influencers and delivering PR packages. This role honed my time management, adaptability, and organisation skills as I thrived in a fast-paced environment.

I worked alongside the founder and CEO of a startup developing a curriculum to improve corporate customer experience. I contributed to early-stage graphic design and conducted market research. This experience exposed me to the dynamic processes of a startup, observing how companies build reputations and enter competitive markets.