With 15 years of experience in luxury product and retail merchandising, I support brands in defining their positioning, designing offers and assortments relevant to the specific needs of their customers and rethinking their distribution to improve their retail performances.
Buying of WRTW categories for EMEA zone (more than 90 stores + ecom) & building the OTB per store Monitoring of WRTW performance per store (150M€ in 2021 x2 vs2017) Engeneered new processes to optimize stock managment +15points of Sell through Design & implementation of commercial push (challenges, product push...) Training tools development and animation for sales staff Clients event organisation (mini fashion show, trunk show...) Management of a team of 3
Definition of WRTW worldwide buying strategy, core assortment by cluster and OTB per zone Monitoring WRTW performances : follow up of product performances, definition of delivery priorities & stock optimization Collection development: collection brief, editing & retail price definition
Monitoring of WRTW activity : sales reporting and optimization of stocks Collection development : editing, pricing, creation of collection books Product presentation to the buyer and commercial team Production fittings
Weekly Sales reporting Luxury leathergoods market study In-house showroom organization Organizing & animating product trainings for sales staff
Segolene is a very pleasant person to work with. She has a strong product sense, she is an Expert on Fashion trends and retail. In additon she is very business & solution oriented, positive and hard worker. I warmly recommand her.