Freelance spécialisée dans l'acquisition de clients grâce au marketing digital, growth et la publicité en ligne après 6 ans en agence et chez l'annonceur. Je vous accompagne pour générer des conversions sur votre site ou acquérir des utilisateurs sur votre application ou jeu mobile. Je réalise mes missions avec un esprit data driven et en cherchant les quick wins à mettre en place rapidement en parallèle des plus gros projets d'optimisation ou production nécessitant un temps de rendu plus important. ▪️Audit SMA, SEA et RTB ▪️Media Plan, persona de votre cible, ad copywriting, définition des ads formats,... ▪️Gestion de vos campagnes SEA : Apple Search Ads, Google Ads, Google UAC, Bing Ads ▪️Gestion de vos campagnes Social Ads : Youtube Ads, Facebook Ads, Instagram Ads, Snapchat Ads, Twitter Ads, TikTok Ads, Pinterest Ads, LinkedIn Ads, BeReal Ads ▪️Gestion de vos campagnes Programmatique : DV360, Campaign Manager, Unity Ads, IronSource, AppLovin, Mintegral ▪️Ad Creative Strategy : Benchmark des publicités de vos concurrents et des meilleures marques, brief créatif à vos équipes créas, réalisation d'un kit de branding, accès à mon catalogue de templates publicitaires ▪️Optimisation de votre Ad Monetization : AppLovin MAX, LevelPlay, Admob, Vungle, Google AdSense ▪️Amélioration du tracking : plan de taggage, Google Tag Manager, Firebase, Google Analytics, AppsFlyer ▪️CRO : A/B test de landing page et parcours utilisateurs, transformation de vos LP ou fiches produits (UX, copywriting,...)
▪️ Acquisition of new users on the platform through social ads, SEA and display campaigns ▪️ Ad copywriting: personal and IA generated titles and descriptions ▪️ Ad Creative Strategy: Briefing creative teams on iterations of the best videos, marketing messages and seasonal events, brainstorming, benchmarks, etc. ▪️ CAC decreased by 86% & registration number increased by 300% the first month ▪️ First subscription increased by 262% in 3 months
▪️ Players acquisition with App Installs campaigns : social ads, video networks & SEA ▪️ Ads monetization : waterfall management in ad mediation, ad placements creation,... ▪️ Creative & Playable ads briefs: best videos iterations, marketing wording, seasonality events, brainstorming, benchmarks,... ▪️ Performances monitoring : CPI, ARPDAU, LTV, ROAS, Retention,...
▪️ Marketing strategies recommandations ▪️ Managing SMA & SEA campaigns: app installs, lead generation, conversions, ... ▪️ Performance reporting in Excel & PowerPoint
▪️ Media plan a marketing strategy ▪️ Social ads management on Meta et TikTok Ads ▪️ Data analysis and reporting on Excel
▪️ Users Acquisition on Social (Facebook, Instagram, Snapchat), Ad Networks (Unity, AppLovin, IronSource,...) and Search (UAC et ASA) ▪️ Ad placements Monetization with Mediation, Ad Networks, partnership,... ▪️ KPIs follow-up: CPI, ARPU, ROAS, Retention,... ▪️ Creative and influencer briefs, marketing wording,...
▪️ Media Plan creation and activation recommendations for advertising network, targets or ad formats ▪️ Social Ads campaigns' creation and optimization on Facebook, Instagram, Twitter, Youtube, Snapchat et TikTok ▪️ Results analysis for Social and Display campaigns in Branding and Performance (Conversion & User Acquisition Mobile)
Would you like to launch your own ethical, eco-responsible brand? Do you want to raise consumer awareness? 🌍 I'm specialized in responsable performance marketing focused on Social Ads, Google Ads and programmatic to accelerate your website or mobile app! Over the past 7 years, I've helped many brands optimize their customer acquisition and maximize their ROAS, then decided to specialize in green brands. ♻️ My expertise covers : ▪️ The creation and management of social ads campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads, Snapchat Ads, TikTok Ads, X Ads, etc.) ▪️ The creation and management of SEA campaigns (Google Ads, Microsoft Ads, Apple Search Ads) ▪️ The implementation of programmatic campaigns to reach targeted audiences on the web and mobile applications ▪️ Performance analysis and ongoing optimization of campaigns and landing pages (CRO) to guarantee tangible results.
Fuze forge is one of the video games projects of Digital Virgo Entertainement. This e-commerce website is selling Steam keys ; it also has a video games boxes and gaming news section and will propose an e-sport companion app. Main missions: ▪️ News redaction for the blog ▪️ Community Management on Facebook and Twitter ▪️ Graphism creation for social media ▪️ Social medias lotteries with Koch Media as partner ▪️ Facebook ads campaign ▪️ Weekly and monthly results analysis ▪️ Youtube channel animation ▪️ QC testing on the e-sport app