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Latona Roberts

I’m an experienced, highly motivated, hard-working individual with experience working in the Luxury industry.
4.9 (19 reviews)
About

Experienced beauty advisor, makeup artist, and client advisor with retail roles at Harrods, Selfridges, Debenhams, Urban Decay, and Osprey. Skilled in customer service, sales, and product promotion, I thrive in fast-paced environments, consistently meet sales targets, and deliver personalised experiences. Flexible and adaptable for temporary retail opportunities.

Dweet Client Testimonials
Latona was very helpful and used her initiative throughout her shift with us.
Manager at Zadig&Voltaire
November 2024
Super attentive and amazing client engagement!
Manager at Mulberry
November 2024
Latona is amazing! Customers found her to be very helpful and kind. Team were very impressed by her customer service and diligence in the fitting rooms
Manager at Selfridges
November 2024
Amazing energy, fantastic way of engaging with clients.
Manager at Valentino
December 2024
A pleasure to work with!
Manager at Balmain
January 2025
Previous Brands
Selfridges
Zadig&Voltaire Northern Europe
Harvey Nichols
Mulberry
Delvaux
Balmain
Alaïa
Valentino
Chloé
Dolce & Gabbana
Max Mara
Boucheron
City of London
Debenhams
nooh Studio
Osprey
Work Experience
Motion Design Intern
Aug ‘23 - Nov ‘23
nooh Studio

• Creating animations for brands. • Keeping to brand guidelines • Liaising with clients. • Completing multiple animations to tight deadlines. • Using adobe suite daily • Creating Social content for both brands and nooh Studio • Working within different creative teams in the studio. • Music and sound design on projects

Key Holder
Sep ‘19 - Dec ‘19
Osprey

• Successfully greeted and assisted customers: Demonstrated excellent customer service skills by warmly welcoming customers, addressing their inquiries, and ensuring a positive shopping experience. • Efficiently managed store operations: Effectively opened and closed the store, ensuring proper security measures were followed and all necessary tasks were completed, such as cash handling, inventory management, and general store maintenance. • Contributed to sales success: Consistently met or exceeded sales targets through proactive engagement with customers, effective product knowledge, and the ability to upsell or cross sell relevant items. Additionally, actively participated in team initiatives to drive sales growth.

Elite Receptionist
Jan ‘15 - Jan ‘17
Office Concierge

• Provided exceptional visitor experience: Welcomed and greeted visitors to the building/offices with professionalism and courtesy, creating a positive first impression. Effectively managed visitor check-ins and check-outs, ensuring accurate recording of visitor information and maintaining security protocols. • Efficiently coordinated meeting room bookings: Demonstrated strong organizational skills by managing and scheduling meeting room bookings, ensuring that meetings were seamlessly arranged, and conflicts were minimized. Effectively communicated with various teams and stakeholders to accommodate their meeting requirements. • Successfully handled office operations: Managed multiple responsibilities, including distributing post and deliveries, handling telephone inquiries, and operating telephone switchboards. Responded promptly and professionally to calls, transferring them to the appropriate personnel and providing accurate information. Additionally, efficiently arranged international deliveries, ensuring smooth logistics and timely shipments.

Beauty Advisor
Jan ‘14 - Jan ‘15
Urban Decay

• Showcased expertise in makeup application: Demonstrated skill and knowledge by successfully applying makeup on customers, enhancing their features and meeting their desired looks. Provided personalized recommendations and advice on makeup techniques, ensuring customer satisfaction. • Collaborated with the global UD team for product launches and trends: Actively engaged with the worldwide UD team to stay updated on the latest product launches, trends, and industry developments. Effectively communicated and shared information with the team, enabling seamless coordination and alignment in promoting and implementing new initiatives. • Promoted the brand and engaged customers: Effectively promoted the UD brand by engaging customers, educating them about the products, and highlighting their unique features and benefits. Developed strong product knowledge and sales techniques to inform and persuade customers, ultimately driving sales and increasing brand loyalty.

Make-up Artist
Jan ‘13 - Jan ‘14
Charlotte Tilbury Beauty

• Proficiently showcased makeup skills on customers: Demonstrated expertise in makeup application by effectively demonstrating various makeup techniques and creating personalized looks for customers. Provided exceptional customer service and ensured customer satisfaction by meeting their individual preferences and needs. • Effectively conveyed the Charlotte Tilbury ethos to customers: Successfully communicated the brand's values, mission, and unique selling points to customers. Demonstrated in-depth knowledge of Charlotte Tilbury products, their benefits, and the overall brand story. Consistently represented the brand's ethos to customers, fostering brand loyalty and trust. • Achieved daily sales targets and collaborated with Selfridges beauty department: Consistently met or exceeded daily sales targets by effectively promoting and selling Charlotte Tilbury products. Actively collaborated with the Selfridges beauty department, ensuring strong communication and coordination to maximize sales opportunities. Demonstrated a proactive approach in building relationships with team members and contributing to a cohesive and successful team environment.

Freelance Makeup Artist and Hairstylist
Jan ‘10 - Jan ‘16
Self employed

Fashion, TV and Film • Make-up Assistant on BAFTA winning Series 1 Broadchurch – Kudos Production Company • Make-up And Hair work published in Black Hair Magazine, OH Yes Magazine, Black beauty and Hair Magazine, Wow Magazine, XF Sports Magazine. • Make-up artist Hair stylist/ groomer on LOVE SHE WANTS - THE INSOMNIAX - CHANNEL 4 RANDOM ACTS, Yo Yo Honey Singh – Love Dose (475 million views to date), Kate Nash – 3AM (1 .1Million views to date) • Make-up and Hair Artist at London Fashion Week 2011/2012, 2012/2013

Retail Experience
Store Approvals
Selfridges (via Dweet)
Harrods (via Dweet)
Languages
English - Native
Education & Training
Ravensbourne University
‘20 - ‘23
Bachelor of Arts
Ravensbourne University
‘19 - ‘20
Design Diploma