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Richard Thornn

Creative
About

THORNN is an expert in the zeitgeist. With a strong barometer for the now and near. With a well-established career in fashion, events, marketing, design, and brand-building. Thornn is the go-to for new and emerging talent. Thornn is a connector and creator and the creative brains beyond SUMB0D1. Thornn is an artist totalitist, designing campaigns/editorials, events, and identities simultaneously. Graduating from London’s prestigious Kingston University with a master's in fashion Thornn’s clients include Sorapol, Philips, Ada & Nik, Walgreen, Boots Alliance, Black Eyed Peas, XO, Lady Gaga & Danny Defreitas. At Sorapol, Thornn oversaw exclusive projects for Azealia Banks, Paloma Faith, Kylie Minogue, Rita Ora & Nicki Minaj. Thornn has also worked for over a decade in the grey space of fashion and technology helping found and grow fashion trailblazers Studio XO. Thornn launched 2415 for XO, the 21st-century fashion platform for Gen-Z. Connecting gamification, social media, and emotional technologies to future fashion for the next decade consumer. Thornn is an expert tailor of technology. Advising and devising the careers of some of London’s best-known influencers. Thornn knows Gen Z and Young Millennial culture voraciously.

Previous Brands
The University of Salford
DEFREI
Studio Nancy Tilbury
HUMAIN.LIFE
SUMB0D1
SUM OTHER Agency
TwentyFour15
XO international
Sorapol Chawaphatnakul
THORNN
ANYAHINDMARCH
University
Studio XO Ltd
Fashion brands
Work Experience
Visiting Lecturer / Events Coordinator
Mar ‘24 - Feb ‘25
The University of Salford

Producing all the BA/MA Fashion Design shows and events both UK based and internationally Locations include - Marrakech - Paris - New York - London - China - Milan - Salford

Visiting Lecturer
Mar ‘24 - Feb ‘25
The University of Salford

Creative Consultant
Dec ‘23 - Now
DEFREI

- involved in product design, packaging design, fragrance design, product description writing and email marketing. - I held other positions within the company, including office, logistics, and operations manager. There are not many duties within DEFREI that I have not either performed, managed, or been involved with the structure of, but my primary purpose within the company is the creative drive behind the products DEFERI produces.

Freelance Consultant
Aug ‘22 - Jun ‘24
Studio Nancy Tilbury

- Executive Assistant to Director and Founder - Manage the design, specification, integration and delivery of fabrics, technologies and the final and complete piece. - Assisting with calls and emails to identify the best process with teams. - Sourcing materials and technologies to deliver in a rapid timeframe. - Assisting vendor/supplier to design tech specifications for the products, and to build and deliver the technology required for pieces. - Supporting/managing the samples and sampling fabrics. - Supporting project comms and updates from the atelier. - Atelier management. - Directing and managing all toiling and prototyping. - Ensure the efficient delivery of the wearable technology components to the atelier. - Ensure that all fabrics meet the technical specifications and are delivered on time within the project scope by collaborating effectively with the vendor/supplier.

Creative Lead
Jul ‘20 - Jul ‘22
HUMAIN.LIFE

HUM.AI.N, the new gang of models, is here and set to redefine fashion's version of digital fashion. As we increasingly experience life through screens, the modelling industry is undergoing a radical reformation. Digitalisation has changed how young consumers relate to beauty and fashion. Digital natives want to see a changing face of beauty — unpolished, raw and honest. HUM.AI.N will be breaking barriers and disrupting stubborn boundaries of physical beauty and gender. HUM.AI.N new digital gang represents everything the original cover girl did not: diversity, individuality and inclusivity. Appetites for beauty are shifting with evolving industry standards. The new age of accountability marks a turning point for fashion's idea of the feminine ideal. Java, Unix and Mosi make their debuts welcoming the untapped potential of hyperpigmentation, size, broader height ranges, race, gender and age into beauty conversations. Providing a newer, more relevant idea of what beauty is. HUM.AI.N's virtual model utopia will usher in new solutions for remote photoshoots and product shots.

Creative Architect
Jun ‘20 - Feb ‘25
SUMB0D1

SUMB0D1 is the luxury Metaverse platform. We consult and create for the luxury industry, designing premier Web3 experiences for a new digital era. SUMB0D1's work delivers superior experiences in the new world of Web3 and the Metaverse. We ensure our clients are authentically informed, ethically equipped and sustainably relevant in their Metaverse creations. We shape enduring consumer experiences which are elegant and graceful. Crafting style, sophistication and lavishness in digital luxury. IRL Shows/presentations - Salford BA '25 (CHINA) - Salford BA '25 (MAN) - Salford MA '25 (LDN) - Salford Collective show '24 (MAN) - Salford BA '24 (CHINA) - Salford BA '24 (MAN) - VIDI BLACK '23 (LDN) - Salford MA '23 (PARIS) - Salford MA '23 (LDN) - Salford MA '22 (LDN) - Ray Chu '22 (LDN) Digital Show (virtual clothes, avatar & worlds) - Syzygy '22 Digital Editorial (virtual clothes, avatar & worlds) - Vogue Scandinavia - Aug/Sept '21 - Vouge Scandinavia - Dec/Jan '22 Phygital Show (virtual background / IRL models) - Alvaro Mars C4D Digital Worlds (virtual worlds & assets) - Duran Lantink - Black lives matter - Designer Showrooms '20 - Designer Showrooms '21 - Vogue Scandinavia - Archive work showrooms

Show Producer
Dec ‘18 - Jun ‘20
SUM OTHER Agency

-- Luis De Javier | Catwalk | London Fashion week Feb'20 | LDN | 300 guests SUMOTHER HYBRID SHOW | London Fashion week Feb'20 | LDN | 450 guests P.I.N.E.S | Fashion presentation | London Fashion week Feb'20 | LDN | 500 guests Salford | New York Fashion week Feb'20 | Catwalk | NYC | 240 guests IN GOLD WE TRUST | Fashion presentation | London Men's Fashion week Jan'20 | 250 guests Salford University | Demin Drop | Milan | 150 guests Ingrid Kraftchenko | London Fashion week Sept'19 | 350 guests Luis De Javier | London Fashion week Sept'19 | 280 guests Salford University | Fashion Hybrid | London fashion week Sept'19 | 250 guests SUM OTHER Fashion presentation | London fashion week Sept'19 | 350 guests Salford University | Fashion presentation | New York Fashion week Feb'19 | 650 guests Jens Laugesen | Fashion presentation | East London | 400 guests

Backstage Manager
Aug ‘18 - Nov ‘18
Self employed

As my role as Backstage Manager, I'm a part of the Senior Management Team, one of the key personnel required at all international runway shows during the season. Duties included: - Casting 100 - 150 models internationally during the fashion season. - Managing and executing castings in New York, London, Milan & Paris. - Booking in-house models; model booker and agent. - Managing all backstage operations including teams and equipment. - Sourcing creative teams, creating mood boards, confirming the looks and managing the creative team internationally. - Responsible for designing and delivering the backstage operation for all runway shows. - Relationship communications with fashion institutions, universities, and colleges. - Responsible for sourcing a complete and competent backstage team in each of the cities featuring the runway shows. - Recruiting backstage team/models/hair and make-up teams. - Assisting in all backstage operations prior to the show and during in New York, London, Paris & Milan showcasing designers from across the world to a global audience.

Creative Lead
Apr ‘17 - Nov ‘17
TwentyFour15

- Lead designer - Studio Manager / Designer for TwentyFour15 - Show production / TwentyFour15 London fashion week Sept '17 - Social media content creator and manager http://twentyfour15.com https://www.instagram.com/twentyfour15/

XO - CREATIVE LEAD
Dec ‘15 - Nov ‘17
XO international

- Vfiles / Sophie Beam NYC fashion show - Lady Gaga x Intel Grammys - Gen Z Brand consultant - TwentyFour15 creative lead - Assistant to CEO and Creative Director

Brand Consultant
Apr ‘14 - Nov ‘17
Self employed

Freelance consultant to newly emerging brands, some of which include XO | TwentyFour15 Edda Gimnes | Fashion Designer Tom Wolfe | Food Artist Hemsley London | Accessories Brand Danny Defreitas | Makeup / Hair Stylist Zacaria Cugini | Accessories Brand

Personal Assistant
Nov ‘13 - Dec ‘14
Sorapol Chawaphatnakul

- arranging travel, visas and accommodation and, occasionally, travelling with the manager to take notes or dictation at meetings or to provide general assistance during presentations - screening phone calls, enquiries and requests, and handling them when appropriate Daniel Lismore PA Sep 2013 - Dec 2014 · - screening enquiries and requests, and handling them when appropriate - meeting and greeting visitors at all levels of seniority - organising and maintaining diaries and making appointments - dealing with incoming email and post, often corresponding on behalf of the manager - organising and attending meetings and ensuring the manager is well prepared for meetings - liaising with clients, suppliers and other staff. - meeting and greeting visitors at all levels of seniority - organising and maintaining diaries and making appointments - dealing with incoming email, faxes and post, often corresponding on behalf of the manager - organising and attending meetings and ensuring the manager is well prepared for meetings - liaising with clients, suppliers and other staff.

Events Coordinator
Sep ‘13 - Dec ‘18
THORNN

TwentyFour15 | Fashion presentation | Covent Graden | 650 guests 1ndependent15 | Showcase | Kachette | 1500 guests Ada + Nik SS16 | Immersive experience | Grad Gallery | 650 guests Velsvoir SS16 | Fashion presentation | Hotel Cafe Royal | 400 guests AVANT PREMIÈRE AW15 | Showcase | The Library | 450 guests Velsvoir AW15 | Fashion presentation | Editions Hotel | 600 guests SORAPOL SS'15 | Campaign shoot SORAPOL SS'15 | Look book shoot SORAPOL SS’15 | Fashion show | Royal College of Surgeons | 500 guests SORAPOL AW'14 | Campaign shoot SORAPOL AW'14 | Look book shoot SORAPOL AW’14 | Fashion show | Royal College of Surgeons | 900 guests SORAPOL SS'14 | Campaign shoot SORAPOL SS'14 | Look book shoot SORAPOL SS’14 | Fashion presentation | Serpentine Gallery | 600 guests Roles include: Pre-show preparations | Critical path and Timelines / Invitations / Sponsorship / Budget management / Model casting and Bookings / Backstage management Production | Light / Filming / Sound / Venue scouting / Set build and Design management Post-show | In-house / Journalists / Magazines / Stylists / International press Responsible for negotiating all sponsorship and collaboration deals Meeting with Clients / Collaborators Drafting proposals for clients

Freelance Work
Jan ‘13 - Mar ‘13
Self employed

Graduate Fashion Week l Junior Assistant show producer Ian Wallace's Artisanal Studio l assisting on projects for performance artist Immodesty Blazie Visiting lecturer and Show coordinator l Salford University Created outfit for a number for dance and art pieces

Display Assistant
Sep ‘12 - Sep ‘12
ANYAHINDMARCH

Worked as an display assistant to create the showroom in old Strand tube station entitled ‘lost & found’ and also to create the window display on Sloane street for the showing of the 2012 accessories collection

Visiting Lecturer
Jan ‘11 - Jul ‘19
University

Visiting Lecturer in Fashion Design/Fashion comms/branding - Salford University (undergraduate & postgraduate) - Royal College of Arts (postgraduate) - Kingston University (postgraduate) - Manchester University (undergraduate) - London College of Fashion (undergraduate) - Centre Saint Martins (undergraduate)

Fashion Design Technology Assistant
Jun ‘10 - Mar ‘12
Studio XO Ltd

on projects for clients and studio collaborations which include - Mugler, Sebastien Peigne, Anna Trevelyan, - Nicola Formechetti, - Philips Design, - Black eyed peas, - Smart Fabrics Conference 'Fashion Phreaking', - Digital Skins Series II, - JLS http://studio-xo.com/

Designer/Studio Assistant
May ‘09 - Jan ‘12
Fashion brands

KAYNE WEST GARETH PUGH VOID OF COURSE ELIZABETH & JAMES

Languages
English - Native
Education & Training
Kingston University
‘10 - ‘12
Master of Arts (MA)
The University of Salford
‘07 - ‘10
BA (Hons)
London, UK