Lauri King

Creating unique concepts with meaning ~ resulting in stunning visuals. A versatile creative, and strong conceptual creative thinker, Lauri conceives striking creative concepts and provides design / campaign development, art direction, set design, set / prop styling, and shoot production from concept through to delivery. Working freelance, Lauri is happy to work solo, or as part of a team (with copywriters, directors, photographers and other creatives) to develop the vision into high-end campaign visuals. She focuses on how the customer will receive an image, originality in concept and is commercially focused. Freelance Creative Director / Art Director From concept to publication : Concept origination / Art Direction / Creative Direction, Proposal / Visuals, Planning and Budgeting, Sourcing / Casting, Collaboration Management and Logistics, Production Design, Set Design and Styling, On-set Management and Creative Direction, Image curation. For editorial, advertising, social campaigns, product range launches, catalogues, lookbooks, etc. Freelance Set Designer As a set designer Lauri starts with the creative concept (conceiving it / being provided with it) and creates / coordinates the look and feel of the set, creating a cohesive scheme / setting that directly supports the concept of the brand. Lauri is well known for producing exacting, communicative mock-ups to illustrate the intended set design and resulting imagery. Sourcing accurate, often original / time-accurate props is her passion, and extensive research plays a large part in this. Lauri designs and manages the set during the shoot. Freelance Set / Prop Stylist / Soft Stylist As a set / prop / soft stylist, Lauri creates beautiful and often intriguing and humorous worlds for shoots, sourcing unique and highly-researched props. She brings an idea to life, working across multiple platforms including editorial, advertorial, social and digital content.