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Lauri King

Freelance Art Director
Portfolio website
About

Creating unique concepts with meaning ~ resulting in stunning visuals. A versatile creative, and strong conceptual creative thinker, Lauri conceives striking creative concepts and provides design / campaign development, art direction, set design, set / prop styling, and shoot production from concept through to delivery. Working freelance, Lauri is happy to work solo, or as part of a team (with copywriters, directors, photographers and other creatives) to develop the vision into high-end campaign visuals. She focuses on how the customer will receive an image, originality in concept and is commercially focused. Freelance Creative Director / Art Director From concept to publication : Concept origination / Art Direction / Creative Direction, Proposal / Visuals, Planning and Budgeting, Sourcing / Casting, Collaboration Management and Logistics, Production Design, Set Design and Styling, On-set Management and Creative Direction, Image curation. For editorial, advertising, social campaigns, product range launches, catalogues, lookbooks, etc. Freelance Set Designer As a set designer Lauri starts with the creative concept (conceiving it / being provided with it) and creates / coordinates the look and feel of the set, creating a cohesive scheme / setting that directly supports the concept of the brand. Lauri is well known for producing exacting, communicative mock-ups to illustrate the intended set design and resulting imagery. Sourcing accurate, often original / time-accurate props is her passion, and extensive research plays a large part in this. Lauri designs and manages the set during the shoot. Freelance Set / Prop Stylist / Soft Stylist As a set / prop / soft stylist, Lauri creates beautiful and often intriguing and humorous worlds for shoots, sourcing unique and highly-researched props. She brings an idea to life, working across multiple platforms including editorial, advertorial, social and digital content.

Previous Brands
lauriking.com
Linguist Training Ltd
Talking Heads
AEI Group Ltd
Victoria’s Secrets Fashion Show
Work Experience
Freelance Art Direction / Shoot Production
Apr ‘20 -
lauriking.com

Lauri King is a freelance Art Director / Shoot Producer who combines compelling concepts with commercial acumen, resulting in impactful, meaningful visual communications. For editorial, advertising, social campaigns, brand / product launches, catalogues, lookbooks, etc. CONCEPT ORIGINATION & ART / CREATIVE DIRECTION PLANNING / MANAGEMENT SET DESIGN & STYLING PROP STYLING ON-SET SHOOT MANAGEMENT IMAGE DELIVERY More at lauriking.com/services

Co-Founder
Jun ‘12 - Apr ‘20
Linguist Training Ltd

Award winning e-learning for multilingual professionals. linguisttraining.com.

Director
Mar ‘08 - Apr ‘20
Talking Heads

Co-Director of a multilingual B2B international communications company. Clients included ABF, BBC, boohoo, Crafts Council, DIT, Fitbit, Fortnum & Mason, George Pragnell, Graham & Brown, Jamie Oliver, Jaywing, Hitachi, Lady Gaga’s HausLabs / Amazon, Le Tour de France, Max Factor, Mercedes-Benz, Oreo, PFA and Sky.

Freelance Marketing
Dec ‘02 - Mar ‘08
Self employed

Commercial Assistant
Jul ‘02 - Dec ‘02
AEI Group Ltd

Graduate role - Commercial Assistant for Drum & Bass Arena (breakbeat.co.uk) and Detonate brands.

Project Assistant
Nov ‘01 - Nov ‘01
Victoria’s Secrets Fashion Show

Languages
English - Native
Spanish - Basic
Education & Training
Institut Français de la Mode (IFM Paris)
‘22 - ‘22
CPD, Luxury Communications
University of the Arts London
‘22 - ‘22
CPD
Lucy Gough Stylist Ltd
‘20 - ‘20
CPD
University of the Arts London
‘19 - ‘19
CPD
Abigail Ahern London
‘15 - ‘15
CPD
Nottingham Trent University
‘99 - ‘02
Bachelor's degree
Sheffield, UK