I am a digital-first, insight-driven Senior Shopping Editor with a deep understanding of the luxury market and a proven track record of delivering substantial growth. Over 14 years at NET-A-PORTER, I have honed my ability to balance art and commerce - by leveraging my creative and analytical mindset, I transform trends and data into compelling storytelling and innovative marketing strategies. This experience has given me an innate ability to anticipate fashion and industry trends while maximising revenue. With a personable approach, I strive to lead with empathy and humour and excel at working cross-functionally to influence both operational and creative stakeholders. I was honoured as the inaugural recipient of the 'Best Collaborator' award within NET-A-PORTER's brand marketing team, for fostering a collaborative and empowering work environment.