Dominika Swiacka

 Lead the commercial direction of SRVC during a strategic repositioning, spanning wholesale, ecommerce, production, operations, PR, events and retail partnerships.  Manage operating budgets across commercial, production, ecommerce, showroom, PR, events and marketing, working with finance on P&L review, cost control, forecasting and decisions across over £1.2m annual operating costs.  Translate market feedback from Paris, Milan and Shanghai into product, pricing and distribution recommendations, helping reshape the offer towards more wearable, better fitting and commercially relevant collections.  Work closely with the founder, design and production teams to broaden customer appeal while protecting the brand identity and supporting external messaging, including the WWD feature on the new direction.  Manage international showroom strategy across Paris, Milan and Shanghai, including showroom representation, agent management, contract negotiation, sample logistics, line sheets, lookbooks and post market follow up.  Organise and manage London Fashion Week show activity, coordinating budgets, timelines, production partners, suppliers, logistics and internal teams.  Oversee lookbook production from planning to final asset delivery, including creative coordination, budgets, schedules, samples and shoot logistics.  Lead wholesale strategy across global territories, including pricing, distribution, agent relationships, order management, sell through analysis and seasonal market planning.  Lead Farfetch onboarding from the brand side, coordinating internal resource, product data, pricing, imagery, logistics and operational requirements ahead of launch.  Recruited and onboarded an ecommerce manager to strengthen Shopify trading, product presentation, customer journey, content accuracy and day to day ecommerce operations.  Oversee factories and production partners, managing priorities, timelines, quality expectations, cost discussions and delivery schedules.  Lead budget control across production, freelance resource, shipping and logistics, managing supplier negotiations and cost visibility during a challenging cost environment.  Negotiate commercial terms and contracts across showrooms, agencies, suppliers, factories, freelancers, ecommerce partners and service providers.  Plan and deliver PR events, store activations and retail moments, including Machine A London, plus sample sales covering stock planning, pricing, logistics, staffing and reporting.  Own the company recruitment process across departments, including candidate search, role scoping, interviews, salary discussions, contracts and onboarding; recruited key roles across ecommerce, production, product development, design and content.  Build relationships with buyers, agents, distributors, ecommerce partners, PR contacts, creatives, content creators, factories and suppliers.

 Advised multi product fashion brands on wholesale strategy, pricing, distribution and market positioning across womenswear, handbags, footwear, menswear, resortwear, jewellery and lifestyle.  Represented brands in global negotiations and market expansion, winning new business with luxury retailers, hotel groups and resort stores.  Led showrooms and trade shows in London and Paris, managing sales strategy, client relationships and post market follow up.  Analysed market trends, buyer feedback and campaign performance to refine sales and distribution strategies.  Supported brand identity, collection development, digital assets and commercial presentation.

 Created successful strategies to grow the wholesale business and reported directly to the CEO.  Managed the in house sales team, four international sales agents and German and Norway distributors to implement growth strategies in each territory.  Organised and managed showrooms in Paris and London for international buyers including Harrods, La Samaritaine, Globus and Antonia.  Developed retail targets and worked closely with the CEO on collection development based on buyer feedback and territory requirements.  Developed seasonal budget forecasting and managed the yearly selling calendar across sampling, photoshoots, agents and distributors.  Negotiated terms with buyers, managed RTVs and in season sales.  Directed visual assets including lookbook photoshoots.

 Managed and grew wholesale business across global markets within Designer and Resort departments, working across brands including Marfa Stance, Koche, Simkhai, Kalita, Thierry Colson, Chufy, AGS and Missoma.  Created seasonal sales strategy to secure new accounts and grow a £4M yearly portfolio.  Set and led sales appointments with major and independent boutique buyers in Paris and London showrooms, including Browns, Moda Operandi, Bergdorf Goodman, Matchesfashion, Mytheresa, Harrods, Harvey Nichols and Net a Porter.  Negotiated buyer terms including trade discounts, settlement discounts, ST guarantees, markdown contributions, marketing contributions, RTVs and swaps.  Collected and analysed sell through reports and supported in store training to drive after sales performance.  Owned sales targets by store, country, region and channel, annually and per season.  Prepared end of season reports with sales and collection performance analysis.

 Managed wholesale distribution and agency processes for womenswear and accessories brands including Marchesa Notte, Missoni accessories, Atoir and Three Floor.  Worked closely with department stores and e-tailers across Europe, Asia and the Middle East, including Harvey Nichols, Net a Porter, Liberty and Harrods.  Managed budgets and created price and margin strategies for distribution and agency business.  Directed financial operations including invoicing, payment tracking, credit insurance and invoice financing.  Managed global logistics, coordinating international deliveries to improve distribution efficiency and profitability.

 Launched the handbag brand from initial concept to market.  Managed profit and loss responsibilities across the business.  Expanded distribution through ecommerce and retail partnerships in Hong Kong and the Middle East, including Harvey Nichols Kuwait.  Backed by UKFT at Brits in Paris and featured in Vogue UK.

 Managed production critical paths from initial sample to final product, reporting directly to the Managing Director.

 Grew and developed new and existing relationships with UK retailers, reporting directly to the CEO.

 Started as a part time sales assistant and progressed to Flagship Store Manager after graduating in 2008.  Responsible for 20 members of staff, including management, and £2M yearly turnover.  Achieved 17% increase in sales in the first year as Store Manager and 20% in the second year.