Dominika Swiacka
Commercial leader with over 20 years’ experience in luxury fashion, driving international growth and profitability across wholesale and direct-to-consumer channels. Proven track record in defining global strategies, full P&L ownership, and building high-performing teams. Skilled in scaling e-commerce, developing agile operational and marketing structures, and overseeing production and supply chains while safeguarding quality and brand integrity. Experienced in launching new distribution centres, delivering runway shows and showroom activations at the highest level, and shaping compelling brand storytelling through content and strategic partnerships.
Develop and implement global growth strategies across B2B and DTC channels to drive international expansion. Oversee budgeting, forecasting, and full P&L responsibility to support profitable and sustainable scaling. Led the opening of a new distribution centre in Poland to improve logistics and support European growth. Build and manage commercial, marketing, and operational structures to ensure agility and brand consistency. Guide production planning and supply chain development, maintaining quality standards and ethical sourcing. Drive e-commerce business growth through performance marketing, digital campaigns, and improved customer experience. Onboard new content creators and develop partnerships to strengthen brand storytelling and reach. Plan and execute store activations, pop-ups, and events to increase brand visibility and engagement. Oversee representation in Paris and Milan Fashion Weeks, Shanghai showroom appointments, and runway show at London Fashion Week. Manage trademark registrations and brand protection. Responsible for recruitment, team development, and fostering a collaborative high-performance culture across departments.