Hope you are doing well! I am reaching out to you to show my interest for the role of Planneur/se stratégique H/F. I am currently working at Yves Saint Laurent Skincare in Paris, France as an assistant international project manager. I am working for 3 franchises - Or Rouge, NU, and Top Secrets mainly focusing on two different universes - China's growing ultra-premium market and the USA targeting Gen Z giving me the ability to be agile and adaptable. I have assisted in developing new products for 2024- 2025 and 360 activations. Conducting studies, research, and market analysis to understand trends and demands. While working constantly in liaison with different teams like digital, communication, travel retail, studio, animation, retail education, international YSL teams and zones. I have designed, drafted and briefed creative teams on communication strategies. Have come up with alternative, creative and innovative proposals to communicate brand philosophy. Previously I worked at Leo Burnett, Publicis group giving me exposure to agency life and providing me knowledge of its complexities and urgencies. I believe I would be a perfect fit for the position with my experience and international exposure making me a glocal person & giving me an understanding of different markets and categories. Thank you for your time and consideration of my application. Please don't hesitate to connect with me when required at smitra@ifm-paris.fr or call me at