Hope you are doing well! I am reaching out to you to show my interest for the role of Planneur/se stratégique H/F. I am currently working at Yves Saint Laurent Skincare in Paris, France as an assistant international project manager. I am working for 3 franchises - Or Rouge, NU, and Top Secrets mainly focusing on two different universes - China's growing ultra-premium market and the USA targeting Gen Z giving me the ability to be agile and adaptable. I have assisted in developing new products for 2024- 2025 and 360 activations. Conducting studies, research, and market analysis to understand trends and demands. While working constantly in liaison with different teams like digital, communication, travel retail, studio, animation, retail education, international YSL teams and zones. I have designed, drafted and briefed creative teams on communication strategies. Have come up with alternative, creative and innovative proposals to communicate brand philosophy. Previously I worked at Leo Burnett, Publicis group giving me exposure to agency life and providing me knowledge of its complexities and urgencies. I believe I would be a perfect fit for the position with my experience and international exposure making me a glocal person & giving me an understanding of different markets and categories. Thank you for your time and consideration of my application. Please don't hesitate to connect with me when required at smitra@ifm-paris.fr or call me at
Conducted data-driven forecasts for NPLs + samples (1+ years pre-OCD), leveraging sell-thru, run rates, distribution, retailer prioritization, and GOLY plans Led GTM strategies for 7+ NPLs in a year across 3 brands, ensuring coverage across B&M and online platforms Executed trade plans, achieving FY25 growth targets of average +35% GOLY across 3 brands Developed and implemented planograms, SOH, Outpost & POSM aligned with regional guidelines and animations Executed boutique VIC and guest-listed events, driving an average +340% growth during KSMs through cross-functional collaboration Tracked and managed OPEX (A&P) budgets, maintaining strict financial oversight. Adapted regional plans for affiliates, aligning with retailer and affiliate dynamics. Conducted ongoing market analysis, delivering insights to refine strategies for market requirements
Collaborated on 360° marketing campaigns across retail, digital, PR, social media, influencers, and experiential activations to enhance brand engagement Adapted global brand strategies for the Indian market, ensuring cultural relevance. Developed impactful ATL and BTL assets, boosting brand equity Analyzed performance metrics to refine marketing strategies and assets. Managed end-to-end content creation with internal teams and external partners for flawless delivery. Assessed market trends and customer insights to identify growth opportunities.
Assisted in 3+years innovations product development (5 new products) & day to day tasks Optimised customer and market reports (NPD data - beaute research, One Intelligence, sellin ,sellout) to derive insights Conducted competitive watch both qualitative & quantitative analysis for product development Conducted constant benchmarking for powerful 360 activations (Or Rouge Reno 2022) by collaborating with different teams - digital, retail design VM, CRM & training teams Strategically Managed, briefed & followed up diverse projects by working with 4 internal, 8 international & 4 agency teams Specialized in understanding of the Asia 7, USA, and UK markets
Assisted in launching 8 new products in 9 months Led creative marketing team within the initial 3 months of joining Undersood the Indian market to develop strategies to penetrate the market, developed an effective 360 marketing plan Developed Newsletters based on CRM strategy with 2% click through rate Instgram growth increased by 35% in 9 months Collaborated with PR team for 12 activation events
- Worked on an independent educational project called Conscious Fashion for - Dummies under Upasana Conscious Fashion - Synthesized a conscious fashion and lifestyle book for the youth of India, - Co-Authored the book along with the founder - Designed, illustratored and formulated a 2 year plan for the book
- Identified insights for several client briefs to start a project - Worked with the innovations team - Apollo 11 where I not only designed but also helped the team with planning and strategizing client briefs - Worked on big budget projects like Twitter, Skechers, PnG -Shiksha, Tinder - Worked extensively on Adobe InDesign, Illustrator, and Photoshop to work on various creative briefs
- Marg Publication being the first art publication in the country, wanted to recreate its ethos to cater to the young audience without losing its core essence of being a serious art magazine. I was responsible to re-envision the magazine - Conducted market research on what other publications are doing - Strategize the content flow and layout of the book to make approachable for a newer audience - Used Adobe InDesign extensively to conduct the project with ease
- Conducted boundless research on consumer behaviour for building a new toothbrush design - Identified psyche and mannerisms for humans while using a brush and toothpaste - Came up with better toothbrush design to give consumers a better experience and keep in mind the future requirement of the market
- Social Media layouts and graphic designing work has been done