I specialise in retail creative direction, translating consumer preferences into marketable designs. My experience spans menswear, womenswear, and accessories in high street to luxury settings, with a strong ability to adapt in fast-paced environments, focusing on storytelling and client advising.
I am responsible for conceptualising and developing original designs for all our collections. This requires conducting research, referencing, and market research to uncover consumer preferences, ensuring that our designs are both appealing and marketable