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Alberto Parrado Díez

COO | Regional Director | Supply Chain Director | Franchise | Commercial Director | FMCG | Biotech entrepreneur
About

I ‘m a pragmatic executive manager with a wide experience in retail and consumer goods market with expertise in general management, operations, supply chain, commercial and franchise in different countries, companies and sectors. I consider myself a well balanced professional with a great ability to adapt and learn together with an integral vision of business and strategy. I take decisions based in analysis and thought and actively pursue the change to continuously improve the business model and organization. I have also an entrepenurial side with all that implies (business model, investors, tecnology and discovery protection) in the biotech sector.

Previous Brands
ALE-HOP Italia
Super Hello Supermarkets
Digital Recycling S.L.
Alberto Parrado Díez
DIA GROUP
SJT Molecular Research
Gruppo UniEuro S.p.A,
Elkjop Nordic AS (Part of Dixons Carphone plc)
Work Experience
Country General Manager
Jul ‘25 - Feb ‘26
ALE-HOP Italia

Growth in a new country, Definition of processess for the Intenational Expansion

Consultant
Feb ‘25 - May ‘25
Super Hello Supermarkets

Integral analysis of company's supply chain end to end to detect bottlenecks and propose improvements. Creation and implementation of processess and tools to improve turnover and stockouts.

Commercial and Business Development Director
Feb ‘22 - Sep ‘24
Digital Recycling S.L.

In the process of changing business model and digitalising a traditional company in an industrial sector. Disruption to pivot to software and circular economy.

Sabbatical
Mar ‘20 - Feb ‘22
Alberto Parrado Díez

Sabbatical year dedicated to my training through various courses at IESE, ESADE and ISDI Business Schools.

Levante Regional Director
Oct ‘19 - Mar ‘20
DIA GROUP

Responsible of operations, expansion, integral management of network. Two warehouses, 229 stores, two formats, franchise and owned stores. Yearly sales of 239 million €.

East Andalusia Regional Director
May ‘18 - Oct ‘19
DIA GROUP

Responsible of operations, expansion, integral management of network . 220 stores, two formats, franchise and owned stores. Yearly sales of 227 million €

Portugal Supply Chain Director
May ‘14 - May ‘18
DIA GROUP

Responsible of logistic, replenishment, stores back office and security. 600 stores, three formats, franchise and owned stores. Three warehouses with more than 50.000 sqm

Commercial Projects Director
Jul ‘13 - May ‘14
DIA GROUP

Responsible of coordination with store Operations Dept. and implementation of new commercial concepts. 600 stores, three formats, franchise and owned stores

Turkey Supply Chain Director
Sep ‘12 - Jul ‘13
DIA GROUP

Responsible of logistics, store concept, security and technical area (company operated and franchise stores). Four warehouses with more than 65.000 sqm and more than 900 stores.

Turkey Chief Operating Officer North Region
Feb ‘12 - Sep ‘12
DIA GROUP

Operations responsible of more than 550 stores (company operated and franchise stores). Yearly sales of 310 million € and 150.000 sqm of sales area, with more than 7 new stores per month.

Co-founder and Director on the Board
Mar ‘10 - Aug ‘24
SJT Molecular Research

Startup company focused on developing new molecules for the pharmaceutical sector. Research centered in metabolic syndrome, diabetes type II and NASH. https://www.sjtmolecular.com/history-and-scientific-team.html

Sales Manager Computing
Jun ‘06 - Aug ‘09
Gruppo UniEuro S.p.A,

Dixons Group. Gruppo Unieuro (Italy). Electrical Appliances Retail Chain Implementation of the sales strategy for computing products, marketing (leaflets, TV, Internet), sales force management and training . Sales of €187 million in 2009 fiscal year, with 97 stores and 79 franchisees.

International Trainee
Jul ‘05 - Jun ‘06
Elkjop Nordic AS (Part of Dixons Carphone plc)

Dixons Group. Elkjøp Nordic ASA (Norway). Electrical Appliances Retail Chain. Comprehensive training program for external recruits oriented to develop new markets. Carried out research studies about the Spanish market and contacts with local chains to buy or open a new one.

International Area Manager
Oct ‘98 - Jun ‘05
DIA GROUP

Carrefour Group. Hard - Discount Supermarket DIA%. Sales network management and expansion in Greece, Turkey, Brazil, Portugal, Argentina and China

Languages
English - Fluent
Spanish - Native
French - Basic
Portuguese - Fluent
Italian - Fluent
Greek - Fluent
References
Jesús Plaza Brihuega
Senior colleague - Commercial Director, DIA GROUP
Sep 2012 - Jul 2013

I worked with him since 2010.

València, Valencia, Spain