16 ans d'expérience en partenariat avec des équipes de direction pour stimuler la croissance en mettant en œuvre des concepts novateurs et des stratégies créatives qui s'alignent sur les valeurs fondamentales de la marque. Forte de mon expertise du marché américain, je me réjouis de collaborer avec des marques européennes pour les aider à atteindre un public plus large.
• Pioneered the introduction of innovative product solutions that not only upheld category profitability but also drove significant growth through meticulous analysis of sales data, material costs, and freight calculations, while integrating valuable consumer feedback. • Led the comprehensive product lifecycle management for handbags and leather goods, achieving a flawless record in on-time delivery and stringent adherence to quality standards from concept through to final production.
Delivered Results: o Created a new brand identity for the mass market consumer o Produced top performing classification for overall brand o Maintained a 94% average achievement rate on all new product o Successfully launched product line into the NYFW runway show connecting modern america to high fashion. This doubled the merchants order style count o Launched think tank with tech design to analyze market data and develop new fit block, resulting in increased target market exposure o Established best seller styles with new collection launch, creating a 185% achievement rate and 39% sell through on first day aired o Collection recently featured in Oprah and ELLE magazine
Delivered Results: o Contributed to the overall growth of private label brands for Amazon with six times the sales growth from prior year o Generated $10 million in sales in the first quarter o Grew the Lark & Ro brand 90% in 1 year o Created multiple best-selling designs which allowed client to double their style count and increase units per style by large margins o Established “forever” styles within the designed collection to ensure re-orders from client season over season and maintain a growing business relationship with increasing sales
• Design Leadership: Expertise in overseeing the execution of design concepts across multiple categories, ensuring alignment with brand identity and consumer expectations. • Product Lifecycle Management: Adept in overseeing the development process from ideation to launch, ensuring timelines and quality standards are met. • Market Research & Trend Analysis: Skilled in conducting in-depth market research to inform product strategies and identify emerging opportunities through fashion, culture and trend evolutions. • Vendor & Supplier Management: Extensive experience managing global supplier networks, ensuring compliance with ethical standards and optimizing production processes. Brand Collaborations: Karl Lagerfeld - Women’s Outerwear, Cole Haan - Men’s Outerwear, Dunning - Men’s Sportswear/Golf, Andrew Marc - Women’s Ready to Wear/Outerwear, Joseph A. - Women’s Cut and Sew Knits/Sweaters, Forbes Magazine - Wardrobe Styling/Creative Direction
• Led end-to-end creative processes for high-profile projects, including concept development, on-set direction, and post-production for both still and video campaigns. • Established and maintained cohesive brand imaging across diverse product categories, ensuring alignment with client goals. • Integrated emerging trends in fashion, sport, and culture into creative outputs, maintaining relevance and desirability in rapidly evolving markets.