Dimitri J. Naert



Dimitri J. Naert

Retail Brand Experience, Emotive Storytelling for the Digital Era

Current Location

Hong Kong

Dimitri J. is available for work

### Retail Design for the Digital Era / Digital In-store Experience / Off-Line & On-Line Engagement / Visual Merchandising / Consumer Insight / Brand Re-design / Retail Strategy Development & Implementation / Retail Process Improvement / Cost & Quality Control ### A performance-driven, dynamic creative specialised in designing and implementing best-in class Brand Retail Identities & Customer Experiences for the Digital Era, across various Retail Formats; from conceptualisation to market deployment and post-opening optimisation. With decades of experience in both the EU and the Asia-Pacific region, China & India in particular. Gaining valuable insights on what engages shoppers both off-line & on-line, and how to apply this to build inter-active, customer-centric Retail Brand Identities which cater for the new Digital Era Consumer. Creating consumer connections through engaging visual merchandising & emotive storytelling, ensuring a strong link between both off-line & on-line experiences, in turn strengthening the Brand Identity which drives revenue, profit and market share. Achieving results by building loyal relationships across global, regional and local teams in culturally diverse matrix organisations and through dedicated agency & supplier management. Leading revitalisation and growth for both licensees and wholesalers in start up or turnaround retail situations.

  • Brands Dimitri J. has worked with
    • D'S!gn
    • VF Corporation
    • D'Light
    • H&M
Work Preference
Location Preference

Open to relocation

Work Pattern

Open to Full time or Part time work

Employment Preference
  • Freelance Assignments
  • Hourly Consulting
  • Permanent Positions

Creative Director


Jul 2020 - Present

Tailoring services to the clients' needs, working in close collaboration with and sometimes as part of client organisations. Offering a range of design, consulting & training services covering (but no...

Senior Retail Brand Experience Manager TIMBERLAND, APAC

VF Corporation

Oct 2019 - Apr 2020

Leading the Regional Retail Marketing Organisation in positioning Timberland as a Purpose Driven, Outdoor Inspired, Digitally Connected, Lifestyle Brand at Timberland Retail Environment across the AP ...

Senior Project Manager Jeanswear, APAC

VF Corporation

Jan 2012 - Oct 2019

Led JSW/Jeans-wear Brand Retail Strategy conceptualisation and deployment covering Asia pacific region incl. China & India, with total revenue of US$ 280 million across 1900+ doors. Building strong, c...

Project Manager Jeanswear, APAC

VF Corporation

Jan 2009 - Dec 2011

Realized APAC Retail & VM re-launch of VF JSW Brands, increasing market share and brand equity for both Lee & Wrangler across Asia Pacific. Delivering roll-out processes, procedures and tools to incre...

Retail & Visual Merchandising Manager Jeanswear, APAC

VF Corporation

May 2007 - Dec 2008

Led regional APAC Retail and VM alignment with international directive, in-line with local market needs and business opportunities. by developing VM Programs and Store Layout implementations. Creating...

  • Retail Branding


  • Retail Design


  • Creative Concept Design


  • Visual Communication


  • Retail Brand Experience


  • Retail Marketing












Fashion School Bruges

Higher Diploma

Bachelor's degree, Fashion/Apparel Design

1988 to 1989

Royal Institute for Higher Secondary Education Antwerp

Higher Diploma

Bachelor of Arts

1987 to 1987

Royal Atheneum I, Bruges


College, Art/Art Studies, General

1985 to 1986

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