### Retail Design for the Digital Era / Digital In-store Experience / Off-Line & On-Line Engagement / Visual Merchandising / Consumer Insight / Brand Re-design / Retail Strategy Development & Implementation / Retail Process Improvement / Cost & Quality Control ### A performance-driven, dynamic creative specialised in designing and implementing best-in class Brand Retail Identities & Customer Experiences for the Digital Era, across various Retail Formats; from conceptualisation to market deployment and post-opening optimisation. With decades of experience in both the EU and the Asia-Pacific region, China & India in particular. Gaining valuable insights on what engages shoppers both off-line & on-line, and how to apply this to build inter-active, customer-centric Retail Brand Identities which cater for the new Digital Era Consumer. Creating consumer connections through engaging visual merchandising & emotive storytelling, ensuring a strong link between both off-line & on-line experiences, in turn strengthening the Brand Identity which drives revenue, profit and market share. Achieving results by building loyal relationships across global, regional and local teams in culturally diverse matrix organisations and through dedicated agency & supplier management. Leading revitalisation and growth for both licensees and wholesalers in start up or turnaround retail situations.
Open to relocation
Open to Full time or Part time work
Creative Director
D'S!gn
Jul 2020 - Present
Tailoring services to the clients' needs, working in close collaboration with and sometimes as part of client organisations. Offering a range of design, consulting & training services covering (but no...
Senior Retail Brand Experience Manager TIMBERLAND, APAC
VF Corporation
Oct 2019 - Apr 2020
Leading the Regional Retail Marketing Organisation in positioning Timberland as a Purpose Driven, Outdoor Inspired, Digitally Connected, Lifestyle Brand at Timberland Retail Environment across the AP ...
Senior Project Manager Jeanswear, APAC
VF Corporation
Jan 2012 - Oct 2019
Led JSW/Jeans-wear Brand Retail Strategy conceptualisation and deployment covering Asia pacific region incl. China & India, with total revenue of US$ 280 million across 1900+ doors. Building strong, c...
Project Manager Jeanswear, APAC
VF Corporation
Jan 2009 - Dec 2011
Realized APAC Retail & VM re-launch of VF JSW Brands, increasing market share and brand equity for both Lee & Wrangler across Asia Pacific. Delivering roll-out processes, procedures and tools to incre...
Retail & Visual Merchandising Manager Jeanswear, APAC
VF Corporation
May 2007 - Dec 2008
Led regional APAC Retail and VM alignment with international directive, in-line with local market needs and business opportunities. by developing VM Programs and Store Layout implementations. Creating...
Retail Branding
(Advanced)
Retail Design
(Advanced)
Creative Concept Design
(Advanced)
Visual Communication
(Advanced)
Retail Brand Experience
(Advanced)
Retail Marketing
(Advanced)
Dutch
Native
English
Fluent
French
Fluent
German
Basic
Spanish
Basic
Fashion School Bruges
Higher Diploma
Bachelor's degree, Fashion/Apparel Design
1988 to 1989
Royal Institute for Higher Secondary Education Antwerp
Higher Diploma
Bachelor of Arts
1987 to 1987
Royal Atheneum I, Bruges
Diploma
College, Art/Art Studies, General
1985 to 1986
* All talent characters appearing on our marketing website are fictitious to protect the privacy of our community. Whilst representative of the talent on Dweet, any likeness to real persons is purely coincidental.
© 2023 Dweet LTD. All rights reserved.