Rachel Clouet
Out of the box and passionate leader, who excels at facing new challenges, identifying business and products opportunities, bringing small and big ideas to markets while solving problems - in case there is some! Some of my skills are: Category Management | Brand and Product Development | International Marketing | Negotiation skills | Legal knowledges | B2C Management
As Head of Licensing, Merch & Retail: - I lead and drive the International Licensing strategy, beyond the French Licensing & Merchandising business - Strat Plan, Road to 2027, P&L - I lead and mentor a A team of 3 individuals - including Retail, Product Managers such as the Official Team Store coordinator - I develop one of the strongest upcoming brand within the Sport's Entertainement Industry: Paris Basketball, with the help of our licencees Adidas, New Era, Full Ace, and many more merchandising et retail partners (Snipes, B4Ballers, Citadium, Intersport, Baycrews Japan, Maison Trasnversale, Losange, Rebond, etc) - I did lead the first official Team Store project, which opened October 3rd within the brand new adidas arena, in Paris!
As part of the Olympique de Marseille's board of Revenues & Marketing: - I head and drive the French Licensing strategy and overall business - Growth Plan, P&L - I lead and mentor the Licensing team - including HardLines & Publising Category Manager, Retail Manager, Purchasing Manager & Promotion Manager dedicated to the Official Eshop, such as Product Development Manager + dedicated interns - I develop one of the strongest categories for long-term business growth for the OM brand/partnership (PUMA since 2018) and collaborations exposure: Apparel/Softlines. - I analyse royalty income and retail needs in detail, highlighting strategic joint business partners (licensees & retailers) for long-term royalty income growth - I work hand in hand with Marketing, Sales and Trade Marketing to jointly develop the franchise brands (Olympique de Marseille, Orange Vélodrome, OM Records) - I lead the "Made in Marseille" project - a brand new Apparel and Accessories products lines, manufactured by best in class local structures and partners. Categories worked on: ALL with a specific focus on SoftLines (Apparel | Fashion accessories | Home | Brands X Collaborations)
As part of the Hasbro France Management board: - I head the French licensing business and lead its team, including Senior Category Manager Toys and Retail Development Manager - I develop one of the strongest categories for long-term business growth for Hasbro's entertainment brands: Apparel/Softlines. - I analyse royalty income and retail needs in detail, highlighting strategic joint business partners (licensees & retailers) for long-term royalty income growth - I challenge licensees on design execution to increase sell-through potential and consumer buy-in - I work hand in hand with Marketing, Sales and Trade Marketing to jointly develop the franchise brands - I put in place a halo brand collaboration with high-end fashion designers to increase brand credibility in the category (Olympia Le Tan) Categories worked on: Softlines (Apparel | Fashion accessories | Home | Back-to-School)
Business Development & Product Management of the bellow product categories: - Toys & Games - Consumer Electronics - Sporting Goods - Home Furnishing - Infant & Toddler (all categories) - Food & Confectionary - Health & Beauty - Promotions
- I develop stationery products from strategy to market and evolve existing products lines, in Arts and Crafts specifically. - I drive the creative teams of 70+ Stationery Licensees including: Lansay, Giochi Preziosi, Panini Group, Clairefontaine Group, Inoxcrom and others across Europe - I launch stationery ranges including Arts and Crafts, Back to School, Writing instruments, Social and Stickers sub categories - I create 900 products per year for Value, Mass and Mid markets; DTR for Carrefour International and dedicated ranges for Toy's Specialists - I supervise both in-house and external creative teams, from concept brief to merchandising solution and production
· Role: Drove Innovation for Print, Books, Stationery Products ranges · Product Development: Delivered 10 new concepts for bordered layout collections, business cards, new designs for the A4 books range, development of a square soft book and notebooks range in 2 formats with 16 designs each · Team Management: Directed freelancers from concept brief to production
· Role: Extended the books range collection and business. Designed editorial follow-up and product roadmap of "Biographies" range in Books and Albums categories · Product Development: Created the "Book Album" concept: A larger, simpler & more cost effective implementation of a customizable "Make Your Own" books range for new consumers segments · Team Management: Oversaw In-house creative teams, freelance authors and journalists from concept to production
Primary and Education Ranges