A creative and analytical marketer who is seeking to further her career; currently working in the nutrition industry with over 5 years’ experience in the B2B marketing space. A happy, motivated, and resilient individual with strong interpersonal skills and a proven ability to manage long-term projects and goals with the day-to-day demands of being in a busy department.
- Writing and implementing marketing plans for the UK, Europe and USA - Planning and setting the annual six-figure marketing budget - Project managing all areas of 6 exhibitions across 3 territories from pre-planning, through the event day, and post-event activities - Presenting marketing updates to the board of directors - Implementing the social media content strategy - Creating and executing a segmented email marketing strategy using a customer-centric approach
- Leading a team of 2 including conducting performance reviews, providing coaching and support and setting personal and professional objectives - Supervising all marketing and planning activities to achieve company goals including implementation of campaigns, events, digital marketing, PR, and internal communications - Developing and delivering marketing and communications strategies - Managing external relationships with agencies - Onboarding a CRM system into the company to improve company knowledge of customers and prospects
- Ownership of email marketing - Social media scheduling and content creation - Content writing including blogs and press releases - Website maintenance and optimisation - Brand creation, launch and long-term profile building for 15 own brands and 29 partner brands - Conducting market research to trend spot, innovate and guide the marketing communications strategy - Assisting with the planning of industry tradeshows worldwide - Managing the relationships with organisations we sponsor - LinkedIn ad management for the UK and European markets - Reporting and analysing data from marketing activities to guide future plans
Implemented and developed marketing skillset, gained office administration skills whilst working in the publishing industry within a team to meet deadlines and company targets. Responsibilities included: - Executing micro and macro analysis’ on market trends - Projecting and maintaining the appropriate company image - Sustaining B2B relationships - Consulting directly with clients and offering specialist advise - Creation of bespoke, tailored and targeted contacts for each client using Microsoft Excel - Email marketing - constructing compelling and persuasive pitches to send to prospects - Brainstorming and creating innovative marketing ideas - Managing and structuring a heavy workload by prioritising and assigning tasks - Organising events - liaising with venues, retailers and media outlets to secure promotional opportunities for clients and the business - Designing and managing the creation of promotional materials - Leading staff training sessions
- Responsible for collating consumer data to extend the company database - Demonstrating immaculate presentation being brand ambassador and a face of the brand - Marketing directly to consumers through promotions - Exceeding expected sales targets - Attending to consumer needs by recommending the appropriate product and fitting the customer - Working in a fast paced environment, learning product information quickly and adapting - Managing celebrities through campaign photo shoots
- Dressing and replenishment of stock to the company’s standard - Contributing to the visual merchandising decisions regarding my bra sections - Following planograms to visual merchandise according to the company guidelines - Being aware of key items and merchandising these accordingly - Developing fashion retail terminology - Attending pre-shift briefings to find out sales and targets and to ensure these are met - Being responsible for training new colleagues regarding company standards and specialist knowledge - Loss prevention - reporting and documenting any security tags to assist with accounting for lost stock - Performing ‘option check’ on DIGI (in-house computer system) to ensure all colours and sizes of an item is in stock and if not ordering the appropriate products in
- Delivering exceptional customer service using extensive product knowledge - Cash handling and cashing up tills at mid and end of day - Dealing with refunds and exchanges - Training new employees using vast knowledge of company values, policies and procedures - Running daily performance reports to assess and monitor KPI’s and daily targets - Promotional greeting - physical marketing and engaging with customers to push new product lines - Organising and issuing prescriptions - Handling medication delivery and ensuring invoices were accurate - Keyholder at the pharmacy - Administration of controlled drugs cabinet Recently being appointed to a new role with heightened responsibility, the ‘Focus on Availabilty’ role involves ensuring product availability, minimising gaps, solving system errors and looking at company reports for financial losses and gains.