I’m a Fashion Designer with a strong focus on outerwear, knitwear, and visual storytelling. My work lives at the intersection of materiality, craft, and creative research—often rooted in intuition, but guided by precision. Over the past five years, I’ve contributed to luxury and contemporary brands across Milan, developing seasonal collections, art direction, and visual assets. I thrive on collaboration and am drawn to thoughtful, emotionally resonant design processes. My experience spans from working with established houses like Off-White™, Duvetica, and Khrisjoy, to co-leading Family Mêal Studio—an independent capsule project exploring narrative drops and visual identity. Featured in: Vogue HK, Vogue Italia, DAZED, Marie Claire, WWD, L’Officiel, and Milan Fashion Week presentations.
• Designed under multiple creative directions and contributed from concept to final sample across outer wear, jersey, and knitwear. • Supported visual research, garment trials, and development through collage, styling, and render experimentation. • Assisted in fittings and supplier communication, contributing to prototype refinement and material exploration. • Designed digital graphics, and supported lookbook and e - commerce styling as part of the brand's broader creative output. • Work featured in Vogue HK , Vogue Italia, DA ZED, Marie Claire, WWD, and presented during Milan Fashion Week.
• Shaped the brand's seasonal aesthetic during a transition from fashion puffers to a more outdoor-luxury identity. • Directed content production in collaboration with Vogue Italia, managing creative input across social, press, and PR agencies. • Developed collection and merchandising proposals for outerwear, serving as Milan's creative contact for the Korea based HQ. • Assisted in content curation for lookbooks, social me dia campaigns, and digital strategy. • Supported visual output that contributed to a +218% YoY increase in Google Ads traffic, +147% growth in organic sessions (US), and a +43% MoM rise in newsletter subscribers.
• Launched a self-initiated, drop -based capsule project blending art, fashion, and storytelling. • Designed products, developed visual identity, and curated each drop from concept to campaign. • Directed all creative output including moodboards, lookbooks, and social content, ensuring visual consistency and emotional connection. • Led influencer seeding, artist collaborations, and photo/video editing for storytelling-rich content. • Each drop sold out upon release, building an engaged micro community around the project.
• Contributed to creative research, line development, and design execution for both Main and Pre collections. • Designed soft accessories and swimwear, while assisting on outerwear, denim, and jersey development. • Supported the creation of te chnical drawings, print development, fabric sourcing, and hardware selection, ensuring coherence with Off-White™'s evolving aesthetic codes. • Participated in team fittings and collection prep under the direction of the studio and lead designers.
• Provided consultancy to brands on design and product development. • Created technical drawings, production sheets, and graphics using Adobe Creative Suite. • Researched materials and developed moodboards in line with brand vision.