Davide Ferrandi
QUALIFICATIONS • 15 years of experience in sales&marketing • Goal oriented with team building capabilities • Management of Sales Staff • Comfortable in communicating with colleagues, managements and internal departments in order to achieve the best results
Worldwide commercial management • Wholesale: o Reshape of commercial network: adding several new agent to sales network (US, China, Russia and Est-Europe, Austria) o Re-organization of the Italian market o Establish new wholesale strategy: new commercial agreements and customer service policies (i.e. swap) • Retail: o Management of 1 Retail Manager o 20 Monobrand (3 DOS and 17 Franchising/SIS) supervision o P&L management, Kpi's reshape and target definition o Event and marketing calendar approval • Staff management: o 1 Showroom manager o 2 Area Manager o 4 Customer service and Credit management • Sales campaign budgeting and commercial network management • Extensive market travels
Worldwide Sales Director for men and women’s RTW and accessories collections Overlooking and managing wholesale distribution in Emea, AM and Apac regions Managing & developing close relationship with department store, concessions and shop in shop corners in multi fashion specialty stores: • Seizing business opportunities, developing actions and implementing sales strategies in order to increase turnover • Establishing, monitoring and optimizing performance measurements • Renegotiating brand positioning in order to fully implement the distribution strategy • Ending collaborations and replacing lost budget with potential clients and/or existing clients • Supporting the design team with collection feedback, pricing in worldwide, margins definition, sales analysis and market research • Managing openings and budget negotiation and scouting for new retail opportunities • Frequent travels to markets
Sales Manager Worldwide (Emea (Italy included), Apac and AM) New market openings: Germany, Middle East and Russia, Mainland China, South Korea New store opening through Franchising partners Customer portfolio management Sales Staff Management Agent and distributor coordination worldwide Budgeting, Forecasting, Price and Margin definition Commercial budget Management Key customer and Dept. Store Management Scouting
Export Manager Worldwide (Emea, Apac and AM) Sales Staff Management Agent and distributor Global Coordinator Budgeting, Forecasting, Price and Margin definition Management of the commercial budget Key customer and Dept. Store Management Sales staff Managemet Scouting
Senior Area Manager Wholesale and Franchising Sales Staff Management Area Managers Reporting Budgeting and Forecasting Key customer and Dept. Store Management
Sales Area Manager European and Middle East Markets Management of Sales Network - Agents and Distributor Retail and staff management Budgeting and forecasting Sales Manager for key customers and Dept.stores Customer visits and prospeting
Annual budget definition Management of a wide portfolio of Italian customers Management of the sales team Scouting of new business opportunities for the brand Creation and consolidation of relationship with new customers Co-marketing activities with customers to enhance the brand awareness Key account customers management (Corner) E-commerce Specialist for the Italian Market
Forecasting, monitoring and reporting of sales and revenues Team work on linking and coordinating the marketing and sales department on major issue as customer visits, partner meetings and presentations Organization of meeting and inside events Market research and analysis
Sales Manager with direct contact with final customers. Event creator for the point of sales Definition and creation of the yearly budget related to the sales activities Price&discount definiton and negotiation