Rawane Sleiman
Senior Merchandising Manager with 8 years’ experience in luxury & premium, specialized in global guidelines, POSM and retail experience aligned with brand DNA (Estée Lauder, Gucci, Chloé, Jo Malone, La Mer, Kilian…). Alongside this merchandising expertise, I also developed strong skills in product development and leather goods, through my background in design/architecture and by launching my own premium handbag line. This dual expertise enables me to manage both brand coherence and the product lifecycle (design, sourcing, production, quality). My career focus is primarily on Merchandising / Retail Experience management roles within luxury & premium houses, while also being open to opportunities in Product Manager roles for accessories/leather goods.
As a Senior Key Account Manager, I led the optimization of merchandising project management for Estée Lauder Group across the France, BENELUX, and EMEA markets. - Redesigned internal and external processes: Conducted diagnostics of existing systems, improved project management methods, and trained teams in project coordination and client relationship management. - Managed POSM projects: Oversaw temporary and permanent campaigns (print, POS displays, GWP) for over 20 Estée Lauder brands, handling budgets ranging from €200 to €1M. - Team management: Led and coordinated a remote team of 3 members based in another country, ensuring efficient project allocation and follow-up. - Developed strategic supplier relationships: Negotiated costs and lead times while maintaining strong, long-term partnerships.
Client Relationship manager/ Purchaser for P&G France - Developed 30+ POSM projects (permanent and temporary) monthly, from brief to final delivery, with project budgets ranging from €1K to €600K. - Coordinated with manufacturers and managed prototype development, ensuring quality control and smooth production. - Enhanced brand visibility and sales by designing POSM aligned with each brand's strategy. - Contributed to workshops aimed at optimizing company strategy and performance
Contributed to the implementation of the permanent merchandising guidelines for Gucci Perfume & cosmetics, maintaining a proper brand representation, and optimizing the shopper experience for + 30 POS (Point of sale) • Collaborated with worldwide markets in developing, validating, and implementing local projects (reviewing TD and 3D renders), according to local needs, in compliance with Gucci global guidelines • Partnered with Trade Marketing, Marketing, and Purchase teams to align and apply projects within the 360° strategy • Supported in merchandising guidelines deployment for worldwide markets to implement the global strategy and ensure the success of product launches • Supervised global production items following a standardized quality and defined budget
Participated in developing temporary & permanent global merchandising guidelines for Bottega Veneta, Chloe, Lacoste, and MIUMIU Perfume and skincare • Enhanced guidelines by teaming-up with Marketing and design agencies to ensure best application of the 360° strategy • Identified best practices on the markets to develop Global Success Models via competitive intelligence, competitors benchmark, materials research, and fairs & store visits • Contributed to 3 perfume pillar and 1 skincare launches • Co-organized 1 internal event with the collaboration of the cross-branding team, marketing, studio, and suppliers making sure to deliver on time with the best brand image representation for all 4 brands
Studied and developed the market strategy implementation of the brand in the Chinese market •Led market research, competitive benchmarking, and studied local distribution channels • Conducted surveys to better understand the Chinese consumer • Proposed recommendations and action plan to the brand’s CEO and the program director - on different distribution channels
Took part in the development of furniture design and execution drawings, for several public spaces (pubs & restaurants chain), in Lebanon, Dubai, and Qatar • Collaborated with manufacturers, suppliers, and different departments to ensure continuity of work and on-time delivery • Supervised furniture installation on-site following developed floor plans • Prepared bill of quantities (BOQ) and specifications • Coached an intern through a summer internship program
- Founded and managed Rawane Sleiman, a leather goods brand, overseeing product development and brand strategy. - Led client meetings to tailor solutions, fostering strong customer relationships and loyalty. - Established digital marketing platforms, enhancing brand visibility and client acquisition through strategic social media management. - Designed and delivered over 200 leather items, including wallets and bags, showcasing craftsmanship and creativity.