For Home care, fabric care and health care
Contributed to the implementation of the permanent merchandising guidelines for Gucci Perfume & cosmetics, maintaining a proper brand representation, and optimizing the shopper experience for + 30 POS (Point of sale) • Collaborated with worldwide markets in developing, validating, and implementing local projects (reviewing TD and 3D renders), according to local needs, in compliance with Gucci global guidelines • Partnered with Trade Marketing, Marketing, and Purchase teams to align and apply projects within the 360° strategy • Supported in merchandising guidelines deployment for worldwide markets to implement the global strategy and ensure the success of product launches • Supervised global production items following a standardized quality and defined budget
Participated in developing temporary & permanent global merchandising guidelines for Bottega Veneta, Chloe, Lacoste, and MIUMIU Perfume and skincare • Enhanced guidelines by teaming-up with Marketing and design agencies to ensure best application of the 360° strategy • Identified best practices on the markets to develop Global Success Models via competitive intelligence, competitors benchmark, materials research, and fairs & store visits • Contributed to 3 perfume pillar and 1 skincare launches • Co-organized 1 internal event with the collaboration of the cross-branding team, marketing, studio, and suppliers making sure to deliver on time with the best brand image representation for all 4 brands
Studied and developed the market strategy implementation of the brand in the Chinese market •Led market research, competitive benchmarking, and studied local distribution channels • Conducted surveys to better understand the Chinese consumer • Proposed recommendations and action plan to the brand's CEO and the program director - on different distribution channels
(RAWANE SLEIMAN is no longer operational due to my permanent move to France) Led all processes of the brand management and the product development. Set the brand & marketing strategy and the business model, with no initial funding. Management: Strategy & operations • Lead all processes from developing a concept design to a finalized product, using the "saddle-stitching" technique. • Piloted one-on-one client meetings identifying their needs and propose adapted solutions, leading to authentic relationship and customer loyalty. • Selected and negotiated skin prices with suppliers respecting the client's budget, ecological aspect, and quality. Digital Marketing • Setup of digital marketing platforms (web site (rawane-sleiman.com) & Social Media: Instagram, Facebook, and Twitter - @rawane.sleiman). • Supervised photo shooting sessions with the photographer. • Prepared social media posts: the selection of pictures, writing of the captions, and hashtags by creating storytelling adapted to the targeted audience, leading to the growth of client acquisition and brand exposure image • Set posting schedule and followed up on all social media platforms' evolution, hence, increased the brand's online presence • Analyzed competitors' social platforms. Achievements • Designed, Executed, and Delivered +200 leather items (wallets, holders, bags, backpacks). • Produced and handed over 1500 embossed leather bracelets in 1 week, supplying an international event hosted in Lebanon. • Created coherent collections for the artist's exhibition held in Byblos.
Participated in a Design Thinking workshop with the aim to build a strategy on "Strengthening The Cultural Community in The City of Byblos" (Lebanon). Applied the design research model that consists of three phases: Inspiration, Ideation, and Implementation in a social innovation project for Neopreneur.
Took part in the development of furniture design and execution drawings, for several public spaces (pubs & restaurants chain), in Lebanon, Dubai, and Qatar • Collaborated with manufacturers, suppliers, and different departments to ensure continuity of work and on-time delivery • Supervised furniture installation on-site following developed floor plans • Prepared bill of quantities (BOQ) and specifications • Coached an intern through a summer internship program