Rawane Sleiman

As a Senior Key Account Manager, I led the optimization of merchandising project management for Estée Lauder Group across the France, BENELUX, and EMEA markets. - Redesigned internal and external processes: Conducted diagnostics of existing systems, improved project management methods, and trained teams in project coordination and client relationship management. - Managed POSM projects: Oversaw temporary and permanent campaigns (print, POS displays, GWP) for over 20 Estée Lauder brands, handling budgets ranging from €200 to €1M. - Team management: Led and coordinated a remote team of 3 members based in another country, ensuring efficient project allocation and follow-up. - Developed strategic supplier relationships: Negotiated costs and lead times while maintaining strong, long-term partnerships.

Client Relationship manager/ Purchaser for P&G France - Developed 30+ POSM projects (permanent and temporary) monthly, from brief to final delivery, with project budgets ranging from €1K to €600K. - Coordinated with manufacturers and managed prototype development, ensuring quality control and smooth production. - Enhanced brand visibility and sales by designing POSM aligned with each brand's strategy. - Contributed to workshops aimed at optimizing company strategy and performance

Contributed to the implementation of the permanent merchandising guidelines for Gucci Perfume & cosmetics, maintaining a proper brand representation, and optimizing the shopper experience for + 30 POS (Point of sale) • Collaborated with worldwide markets in developing, validating, and implementing local projects (reviewing TD and 3D renders), according to local needs, in compliance with Gucci global guidelines • Partnered with Trade Marketing, Marketing, and Purchase teams to align and apply projects within the 360° strategy • Supported in merchandising guidelines deployment for worldwide markets to implement the global strategy and ensure the success of product launches • Supervised global production items following a standardized quality and defined budget

Participated in developing temporary & permanent global merchandising guidelines for Bottega Veneta, Chloe, Lacoste, and MIUMIU Perfume and skincare • Enhanced guidelines by teaming-up with Marketing and design agencies to ensure best application of the 360° strategy • Identified best practices on the markets to develop Global Success Models via competitive intelligence, competitors benchmark, materials research, and fairs & store visits • Contributed to 3 perfume pillar and 1 skincare launches • Co-organized 1 internal event with the collaboration of the cross-branding team, marketing, studio, and suppliers making sure to deliver on time with the best brand image representation for all 4 brands

Studied and developed the market strategy implementation of the brand in the Chinese market •Led market research, competitive benchmarking, and studied local distribution channels • Conducted surveys to better understand the Chinese consumer • Proposed recommendations and action plan to the brand’s CEO and the program director - on different distribution channels

Took part in the development of furniture design and execution drawings, for several public spaces (pubs & restaurants chain), in Lebanon, Dubai, and Qatar • Collaborated with manufacturers, suppliers, and different departments to ensure continuity of work and on-time delivery • Supervised furniture installation on-site following developed floor plans • Prepared bill of quantities (BOQ) and specifications • Coached an intern through a summer internship program

Led all processes from brand management to product development by setting the brand & marketing strategy as well as the business model, with no initial funding Management and product development • Lead all processes from product development to a finalized product, using the “saddle-stitching” technique • Designed, Executed, and Delivered +100 leather items (wallets, holders, bags, backpacks) • Piloted 1-1 client meetings identifying their needs and propose adapted solutions, leading to authentic relationship and customer loyalty • Selected and negotiated skin prices with suppliers respecting the client’s budget, ecological aspect, and quality Digital Marketing • Setup of digital marketing platforms (web site & Social Media: Instagram, Facebook, and Twitter) • Prepared social media posts by supervising shooting sessions with photographer, photo selection and description writing, to creating storytelling adapted to targeted audience, leading to growth of client acquisition and brand exposure image • Set posting schedule and followed up on all social media platforms' evolution, hence, increased the brand’s online presence