Strong experience in the Fashion industry. Strategic and results oriented in retail and wholesale. Strong financial acumen. Comprehensive market and client knowledge of the luxury and contemporary markets.
• Lead regional wholesale business, including team management, budgeting, forecasting and P&L oversight. • Establish and oversee wholesale key accounts, seasonal sales campaigns and delivery schedules. • Execute strategies for growth through development of distribution channels, sales forecasting, and product oversight. • Leveraged the strength of the existing collection to sustain performance during the transition to a new creative direction. • Partner closely with Merchandising, Design and Marketing teams to shape collection strategies, identify commercial opportunities, and align assortments with EMEA market demand • Oversee showroom execution and post-sales follow-up to maximize order conversion and in-season performance. • Coordinate with Finance and Logistics to ensure efficient operations, stock management, and risk control. • Performance monitoring and analysis; reporting & recommendations. • Act as key business partner for major EMEA accounts, ensuring strong alignment between product strategy and business objectives. • Develop and deliver product training programs for wholesale partner sales teams, supporting sell-through performance through enhanced product knowledge and customer-facing excellence.
• Directed merchandising and buying strategy across 13 luxury, Premium and Contemporary multi-brand boutiques serving international luxury clientele. • Built seasonal assortments across Ready-to-Wear, Leather Goods, Footwear and Accessories, aligning brand selection, product architecture and inventory investment with the needs of luxury, premium and contemporary retail environments. • Managed showroom buying activities, budget planning, order placement and assortment. • Reviews sales performance, sell-through, inventory productivity and category result. • Developed allocation and replenishment strategies to optimize inventory efficiency and maximize full-price sales. • Coordinated stock transfers and inventory balancing initiatives across the retail network. • Partnered with store teams to identify business opportunities and adapt assortments to local client needs. • Worked directly with brand partners to build commercially relevant assortments while preserving brand equity. • Supported client activation initiatives through targeted product selection and merchandising actions. • Expanded omnichannel business through Farfetch and international luxury marketplaces.
• Led retail, indirect channels (franchise), and wholesale network, driving distribution strategy and business development. • Managed a wholesale network of 600+ accounts alongside direct stores and outlets. • Defined assortments, pricing, budgeting and channel strategies to support revenue growth and margin optimization • Led sales campaigns and assortment reviews with partners across multiple markets • Delivered performance analysis and actionable recommendations to support commercial planning and decision-making. • Partnered with Merchandising, Production and Design to support collection development and special product initiatives. • Oversaw after-sales operations, credit management, and payment coordination across markets. • Developed forecasting and budgeting processes to support sustainable growth, margin optimization and operational efficiency.
• Managed retail and wholesale budgeting, supporting financial planning and performance tracking. • Contributed to the development of expansion strategies for the Japanese market. • Delivered financial analysis to support business decisions and performance improvement. • Supported the setup of e-commerce operations, including logistics and customer service structure.
• Managed budgeting across retail and wholesale channels, supporting financial planning and performance control. • Developed and implemented market strategies for the Japanese market, contributing to international expansion initiatives. • Provided financial and business performance analysis to support decision-making and business operational improvement.
• Coordinated the opening of 16 POS, supporting retail network expansion. • Trained store staff on brand retail standards, POS systems (Retail Pro), and visual merchandising guidelines. • Monitored and analyzed retail P&L performance to support operational and financial control. • Tracked and analyzed sell-in and sell-out across 20 stores and 4 outlets to optimize performance.
Internship – import of Italian products (Smeraldina)