Nicola Burresi

• Managed wholesale business operations across key luxury markets, ensuring alignment between HQ strategy, regional partners and commercial objectives. • Coordinated cross-functional collaboration between Sales, Merchandising, Product, Logistics and Finance teams to optimize collection deployment and business performance. • Developed seasonal commercial strategies based on market analysis, sell-through performance and partner feedback. • Supported retail and distribution decisions through performance analysis, reporting and business recommendations. • Managed international stakeholder relationships, ensuring consistency of brand standards across markets. • Successfully managed complex transformations and business challenges in fast-paced international environments, combining agility, structured problem-solving and strong execution capabilities to deliver results under tight timelines. • Leveraged the strength of the existing collection to sustain performance during the transition to a new creative direction.

• Led retail merchandising and buying activities across luxury multi-brand stores, managing assortment strategy, collection planning and product performance. • Developed seasonal buying strategies across RTW, Shoes, Leather Goods and Accessories, balancing brand identity, customer demand and commercial objectives. • Analyzed retail KPIs including sell-through, stock rotation, margins and product productivity to optimize business performance. • Worked closely with Store Teams, Buying, Sales and Brands to improve operational efficiency and customer experience. • Defined merchandising guidelines and best practices to ensure consistency across retail locations. • Supported omnichannel initiatives integrating physical retail, ecommerce and marketplace distribution. • Spearheaded the creation and development of the omnichannel business, transforming a traditional commercial model into an integrated digital ecosystem. Defined marketplace strategy with Farfetch and luxury platforms, built the dedicated team and aligned global functions across product, merchandising, finance, logistics and operations to accelerate growth, improve customer experience and optimize business performance.

• Led the international brand development strategy, managing the full business ecosystem across product, merchandising, wholesale, retail, franchising, outlet and digital channels, ensuring alignment between brand vision, commercial objectives and operational execution. • Actively shaped collection strategy by providing market insights and commercial feedback to designers and merchandising teams, contributing to product direction, assortment architecture, collection balance, pricing strategy and positioning across international markets. • Managed the complete product lifecycle from initial collection concept and development through production launch, coordinating timelines, costs, pricing, order collection and delivery requirements to ensure commercial objectives and operational feasibility. • Acted as the key cross-functional connector between design, merchandising, sales, finance and logistics, ensuring that collection decisions were aligned with financial targets, production capacities, stock objectives and market demand. Managed approval processes and business priorities to guarantee smooth execution from collection creation to market delivery. • Defined wholesale commercial strategies, including market selection, distribution network development, partner management and sales objectives. Coordinated international agents and showroom activities to maximize collection presentation, order intake and seasonal performance. • Managed seasonal showroom strategy and execution across multiple locations, coordinating agents, visual merchandising teams and commercial tools to ensure consistent brand presentation and optimize customer engagement and order conversion. • Developed and implemented omnichannel and digital wholesale initiatives through strategic partnerships with leading flash sales platforms including Vente-Privee and Showroomprivé. Transformed flash sales into strategic commercial channels by introducing pre-order approaches, collection previews and demand analysis, reducing stock exposure while generating incremental revenue opportunities. • Built and expanded the retail network through directly operated stores, outlet formats and franchising models, managing the full opening process including location assessment, architectural coordination, store design, suppliers, contractors, installation schedules, budgets and opening readiness. • Created retail operating standards and tools, including store procedures, IT systems, reporting processes, sales guidelines, visual merchandising standards and employee training programs to ensure consistent execution across international markets. • Developed product assortment strategies by channel and market, balancing commercial opportunities, customer expectations, inventory optimization and profitability objectives. • Coordinated and led cross-functional teams across product, merchandising, wholesale, retail, finance, logistics and operations, acting as the central point of alignment to drive transformation, solve complex issues and deliver business objectives under demanding timelines. • Successfully managed multiple transformation projects in fast-paced international environments, combining strategic vision, hands-on execution, agility and strong problem-solving capabilities to deliver results under pressure.

• Managed retail and wholesale budgeting, supporting financial planning and performance tracking. • Contributed to the development of expansion strategies for the Japanese market. • Delivered financial analysis to support business decisions and performance improvement. • Supported the setup of e-commerce operations, including logistics and customer service structure.

• Managed budgeting across retail and wholesale channels, supporting financial planning and performance control. • Developed and implemented market strategies for the Japanese market, contributing to international expansion initiatives. • Provided financial and business performance analysis to support decision-making and business operational improvement.

• Coordinated the opening of 16 POS, supporting retail network expansion. • Trained store staff on brand retail standards, POS systems (Retail Pro), and visual merchandising guidelines. • Monitored and analyzed retail P&L performance to support operational and financial control. • Tracked and analyzed sell-in and sell-out across 20 stores and 4 outlets to optimize performance.

Internship – import of Italian products (Smeraldina)