Decelia Roberts
I have extensive experience in luxury retail, including Selfridges and Reiss, delivering personalised customer service, expert styling, and sales support. Skilled in stock management, POS, and adapting to fast-paced shop floors, I thrive in dynamic environments and am committed to exceeding customer expectations.
- Appointment hosting and styling advice, consultations - lingerie, shapewear, intimates, everyday apparel 1:1 appointments focusing on size accuracy,storytelling, styling advice, personal shopping, further recommendations - Led 10+ new starters during peak periods, onboarding through floor based and stock room training, POS system management, brand standards, individual debriefing and feedback - Transitional floor moves supporting customer demand and operations to assist additional brands incl. ADANOLA, T/ALA, SKIMS Men - KPI focus: ATV, NPS score capture, CRR, collaboration with floor managers through VM standards, styling and buying sampling, product placement & flow adjustments, floor moves - Key campaign achievements: 2024 Valentine’s Day & Summer Sale, 2025 SKIMS Christmas x Cactus Plant Pop Up & Christmas EOY Sale
- Streamlined operations during Christmas peak to balance in store and online customer order experience - Delivery and stock room organisational management supporting daily movement bringing forward orders based on priority and recency - Stock room navigation, SKU + inventory management, RFID counting and RTV processing - GDPR data protection measures, processing customer information digitally
• Delivered 70+ parcels daily throughout Greenwich while meeting strict deadlines • Followed requests and feedback by delivering parcels to diverted locations • Helped the team by regularly taking extra shifts during understaffed periods
- Restructured firm’s new-starter onboarding process through data analysis and formatting, presented improvements to key stakeholders upon completion - Risk management and system resolution, explaining troubleshooting prevention methods to wider team and other departments
• A temporary position preparing and packing customer orders over Christmas • Met daily targets by finalising 40+ parcels with exceptional attention to detail • Gained a detailed understanding of luxury and high fashion operations
• Unpacked and organised stock swiftly, facing up items when required • Managed and prepared the shop floor during opening and closing hours • Suggested alternative and more suitable products to shoppers when required
• Assisted the delivery process by transporting items to their packaging locations • Carefully assessed conveyor belts to identify unsuitable and defective items • Loaded customer orders onto delivery vans efficiently, accurately, and quickly
• Welcomed and seated diners, maintaining close contact throughout their stay • Processed cash, credit card, and digital transactions quickly and accurately • Managed the front of house condiments area, topping up stock when required
Independently published promotional and journalistic material for company website concerning current pharmaceutical affairs Collaborated with wider team managing CMS content ensuring consistency and accuracy across published materials