Daniela Herrera Dimaté
Bringing people together. Communication Strategist. Global reach. With a strong background in B2B partnerships, digital marketing, and events management, I have a proven ability to lead and inspire teams to achieve exceptional results. My expertise in strategic planning, communication management, and team leadership, coupled with strong language skills and diverse educational background, make me a valuable asset to any organization seeking a dynamic and results-oriented professional.
-Building the Accor Group's Guest Communications Program for the Paris 2024 Olympic and Paralympic Games. -Managing a team of 10 individuals to deliver an exceptional hospitality experience. -Developing CRM strategy targeting B2B and B2C audiences 26 distinct guest profiles from around the world. -Designing and implementing a guest registration website. -Overseeing Hospitality Lounge access (Club France), a dedicated hotline, and two inboxes.
-Responsible for B2B partnerships in France, Spain and Portugal. -Managing online activations in omnichannel, web, mobile, and multimedia platforms. -Executing the global LEGO marketing plan (360° campaigns, themes and IPs, new releases). -Overseeing Digital Marketing and eCommerce specific shopper programs (highlights, sales, loyalty). -Monitoring performance, SEO, e-Merchandising, A/B Tests, and CRM activities. -Partnering with agencies and brands, retailers, and other brands to ensure the execution and analysis of planned campaigns and promotions.
-Managing B2C Digital Marketing. -Developing and implementing CRM strategies for the Spanish market. -Implementing and analyzing website ad hoc promotional campaigns using a CMS. -Creating and analyzing the performance of visual merchandising. -Creating and updating the commercial animation calendar. -Copy writing and translating content, including selecting visuals and writing briefs. -Performing data analysis and reporting on-site performance using Google Looker Studio.
- Face-to-face course, 50 international students from Master II, 27h x 3 groups. - Course entirely in English. - Graduating Project Supervisor.
-Fostering strong relationships between the brand, players, coaches, and racquet technicians. -Ensuring seamless collaboration and support within a multicultural team. -Providing on-site expertise at events, including stand supervision, racquet registration, and storage. -Exceeding performance targets by a 20% increase compared to the previous year. -Demonstrating exceptional organizational and communication skills in managing player requests and maintaining a high level of customer satisfaction.
Centre Circle Carrier Sole & Exclusive Activation: -Coordinating the development for all matches. -Coordinating with all territories where there is a UEFA Champions League team, motivating them to activate the exclusive righ. -95% satisfaction rate. -Collaborating with the agency, drafting and sharing a monthly report. -Guiding the territories through the approval process. Nissan - UEFA Champions League Partnership Merchandise Management: -Managing the merchandise range, supervising it. -Developing new product ideas. -Preparing briefs. -Supervising the website. -Managing employee engagement. -Creating monthly reports. -Insuring the merchandise reflects the brand DNA and corporate strategy. -Developing a communications calendar. -Updating guidelines and diffusing internal best practices. Sponsorship Industry Trend Research & Additional Support: -Researching regularly the latest trends in the Sponsorship industry from a business perspective. -Sharing these trends and insights on a regular basis with the wider marketing teams and agencies. -Developing a format for sharing the regular insights in an interesting and creative manner. -Providing assistance in the areas related to PR. -Providing assistance in areas related to Corporate Social Responsibility. -Providing assistance in areas related to Internal Communications.
-Developing and implementing strategies to increase museum attendance and engagement at the Museum of Graphic Arts. -Overseeing and coordinating museum events, research, and curation of engaging exhibitions. -Enhancing museum visibility through community management, forging partnerships with other institutions, and executing effective public relations campaigns. -Leading museum inventory and merchandising initiatives. -Managing the promotional stand for Bogotá's International Book Fair, developing strategic plans, and coordinating the design and production of merchandising items.
Cultural and Sports Diplomacy -Preparing aide-mémoires, conducting research, and staying informed about current events. -Expanding and maintaining extensive databases. -Assisting with cultural and sports exchange programs. -Delivering EN-ES/ES-EN translations.
Sports Marketing -Assisting the professor in designing and grading tests. -Taking record of assistance. -Updating the grading registry online. -Constantly feeding the online course debate with sports-related content. -Organizing all the logistic aspects of conferences and teleconferences. -Providing academic support to the students. Achievements: I was able to increase class attendance by designing a special contest based on sports' scores. I was able to use a direct channel with students, which helped them solve their doubts at any moment.
Managing artists' transportation, scheduling, and well-being for the Estéreo Picnic Music Festival - the largest music festival in Colombia. -Managing VIP guest management. -Coordinating logistics: Ensuring all transportation, accommodation, and equipment arrangements are in place and running smoothly. -Coordinating soundchecks. -Liaising with venues to ensure that all requirements are met and that the concert runs smoothly. -Addressing emergencies, such as technical difficulties, medical emergencies, or security issues. -Providing support to the artist and their band: Ensuring that the artist and their band have everything they need to perform at their best. -Communicating with the booker, keeping the booker informed of any issues or changes that may arise.