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Guy Westbrook

Head of Ecommerce and Brand
About

A self-motivated E-Commerce Director and Co-Founder of True Vintage and True Store with 10 years experience in the fashion/clothing industry. Created in 2014, the business grew from zero to £4.2m annual turnover and gained 366k Instagram followers, delivering to over 70 countries worldwide. I directed the launch of the sister company True Store in 2019, a fashion and lifestyle brand focussed on sustainable new clothing based in Covent Garden, London.

Previous Brands
True Store
True Vintage
True Vintage
KAUSHAL NIRAULA
Michael Chell
Work Experience
Head of Ecommerce and Brand
Jan ‘19 - Now
True Store

Key Achievements: • Led the hiring and training of 24 members of staff across E-commerce, Marketing, Creative and Fulfilment departments • Ran the creative department, growing the function to 6 employees and managing a team of 12 Increased average order value by 15% through launching product bundling, recommendation blocks and ensuring the most profitable products are showcased • Created a strong culture within our employees by driving autonomy, responsibility and enjoyment • Launched our own label ‘true vintage inspired’ - focussed on festival season and key cultural moments across the year • Directed successful sales events and collaborations with Tommy Hilfiger, London Fashion Week, Urban Outfitters, MOB Kitchen, ASOS & Polaroid • Successfully integrated marketing and sales software including Nosto, Klaviyo, Global-e and Algolia • Raised £35,000 for the NHS during COVID pandemic by designing and launching a charity t-shirt Led the launch of the True Vintage App on the app store, leading to a 20% increase in revenue • Increased premium brands offering, including Adidas, Burberry, Dior, Nike, Prada, Stone Island, Versace, YSL • Collaborated with FR2 to release a limited edition collection with products which were exclusively available in the UK. Overseeing the design, manufacture, marketing strategy and launch of the FR2 collection that sold out in under a month: sales totalling £18k • Preparing and delivering presentations on behalf of the business • Featured in articles for Forbes, Drapers, and 365 Retail Daily Responsibilities: • Led the overall marketing and sales strategy for the online business • Constant monitoring of sales data and wider finical reporting, to drive ongoing strategy • Overseeing monthly, weekly and daily management meetings with Marketing, Fulfilment and Buying departments • Weekly strategy meetings with external software designers and web developers Show less

Head of Ecommerce
Jan ‘19 - Now
True Vintage

Creative Director
Jan ‘15 - Jan ‘19
True Vintage

Responsibilities include: • Creating, planning and delivering a strategic vision that defined the business. • Day to day management of in house production team and studio • Producing content for web and social marketing • Promotional campaigns for major shopping events, Black Friday, Christmas.

Wholesale Assitant
May ‘14 - Aug ‘14
KAUSHAL NIRAULA

• Maintain relationships with brand’s clients and expand present client database • Manage the showroom, handle the appointments and orders • Organise and represent the brand at international trade shows

Shop Assistant
Jun ‘07 - Apr ‘14
Michael Chell

• Men’s designer clothes shop based in Guildford. Brands sold in store include Hugo Boss, Moncler, Dior, Burberry and others. • Part of a close knit team of 4 employees. Teamwork and good communication are imperative to help continue the growing success of the company. • Trained to develop strong and long term customer relationships to ensure the company is delivering a first class service. • Trained in suit tailoring, designing shop window displays, putting together outfits for store manikins, stock taking and handling money Show less

Languages
English - Native
Location Preference
To be discussed
Work Pattern
Full-time
Employment Preference
Permanent Positions
Education & Training
University of Portsmouth
‘08 - ‘13
Bachelor's degree
London, UK