Vincent Vuillaume

Helping candidates looking for a career transition better understand the nature of the luxury industry and the corporate culture

Paving the way for the Watch revolution ! Empowering the independent watchmakers and artists

Spreading the news on how ORIGYN Luxury creates a revolution in the Luxury sector ORIGYN Luxury is the only paperless digital certification technology that formally guarantees the authenticity of a luxury item through its own biometric characteristics. ORIGYN Luxury's unique solution allows the object itself - like a fingerprint - to become its own proof of authenticity, thus facilitating the resale or purchase of luxury goods in complete security, while guarding against counterfeiting. Thanks to the blockchain, these digital certificates (NFT) reinforce the trust between brands and their customers, opening up the field of possibilities for new experiences and exclusive services.

Consulting agency for the Luxury industry - Management of commercial team - Network development and optimisation for retail and wholesale channels - Digital integration and omnichannel approach - International Business development

Management of a team of 10 direct HQ reports and 7 managers in local subsidiaries. Supervision of 104 boutiques and implementation of the strategic Retail focus of the brand (share of Retail business grew from 25% to 50% of total sales in 3 years). SALES : - Achieved commercial objectives each year despite economic and political crises - Defined Retail Performance KPIs and subsequent business plans leading to increased sales to VIP, repeat clients and 1st-time clients - Developed the CRM program and Digital Customer Journeys globally - Initiated the omnichannel approach with boutiques staff generating sales from boutiques Instagram/Wechat accounts MANAGEMENT : - Created a collaborative environment promoting the fair development of achievers - Set-up the training program for Retail staff (e-learning platform and physical presentations to employees worldwide) promoting a client-centric approach NETWORK : - Defined priorities for the boutiques openings or closings and implemented a 3-year strategic plan which led to a radical improvement in profitability - Negotiated spaces and conditions with landlords during the pandemic - Actively participated in the LVMH Retail Committee resulting in an increased brand presence in Mainland China OPERATIONS : - Improved Customer Experience through the definition of new Retail guidelines and Standard Operating Procedures for all boutique - Supervised Visual Merchandising tools and their implementation in all boutiques

In parallel to my Regional Director of Americas role, I also served as President of Hublot North America and as Area Manager for Scandinavia and Southern Europe. Achieved sales objectives with a yearly average growth of 10-15% Managed distributors/subsidiaries and oversaw their Marketing activities and budget Resized and optimized the retailers network and increased their performance Accelerated the brand's presence and visibility in the markets implementing mandatory shop-in-shops within all stores distributing our collections

Developed the brand's strategy in Australia and New Zealand with complete P&L responsibility Managed of a team of 19 including office and boutique staff. 2 internal boutiques, 2 franchises and 20 retailers Turnover : 30M+ Euros (yearly increase of 15%) SALES : - Increased the subsidiary’s turnover (retail and wholesale) by 60% in 4 years - Streamlined the wholesale network and improved the brand’s retail presence (flagship in Sydney and Melbourne and opening in Brisbane, Perth and Auckland) - Developed the CRM strategy for local VIP customers which resulted in the first High-Jewelry sales in the country - Implemented a sucessful strategy to benefit from increasing Chinese tourists business MARKETING : - Revised merchandising assortments for the boutiques and replenishment plans - Optimised the Media Plan (print and online advertising) and drastically increased editorial visibility versus competition MANAGEMENT : - Fostered a "can-do" attitude within the team in order to put the Australian market back on the map - Determined the strategic plan for the subsidiary submitted yearly and presented to the Cartier Board of Directors - Received “Worldwide Best Customer Experience Award” for Brisbane boutique

Senior Director - Eyewear In charge of developing the strategy for Eyewear in North America with full P&L overview - Defined the distribution strategy (national accounts vs independents) - Successfully managed the relationship with marketing in Paris and led the product development for US market exclusive collections - Created marketing tools to support the Sales team (catalogues, press kits, display guidelines…) resulting in a more professional exposure of the collections

Sales Director East Coast for Accessories (2004-2006) (eyewear, writing instruments, leather goods, lighters and gifts) Network : 450 stores Managed a team of 5 Regional Managers on the US East Coast, in Canada and Puerto Rico, oversaw the sales results, business plans and marketing budgets - Recruitment of Regional Managers - Training of selling techniques - Handling of key accounts (Lenscrafters / Sunglass Hut, Saks Fifth Avenue, Neiman Marcus) - Implementation of Cartier in-store displays and corners

MOBIVILLAGE SA : French leader in mobile multimedia software Situation in January 2004 : 30 employees, Turnover : 4.5 million euros, Profits : 1 million euros, contracts in 10 countries and 2 continents. Company sold to Forside Inc (#1 Japanese mobile solutions provider) in 2004 ● Financial and Administrative role at the creation of the company, prepared business plan and funds raising strategy, financial reporting for the investors. - Hiring of Digital Production team, - Creation of internal processes (invoices, debts collection...) and commercial contracts interacting with lawyers - Active participation in the Open Mobile Alliance organisation (ex WAPForum) ● Project leader on “strategic” contracts with mobile operators (Orange, SFR, BT), including the acquisition of license rights (cartoon characters, live soccer games...) and negotiation with 5 music majors (final agreement signed with EMI, BMG and Warner)