Marisa Pereira
I'm a marketing and communications professional with over 3 years of experience in digital marketing and partnerships, with a proven track record in increasing engagement, driving revenue, and managing cross-functional teams. Here are 4 fun facts about me! 👇 🤩 I've worked with Mega Influencers and Celebrities as big as 14 million followers! Some examples are @faffapix, @swiss_beautiful, @itsbenreid, @mikiraiofficial, @samanthaswanson1, and many more 🤑 6 months after launching a coupon code program, I've generated half a million in GMV 🏃♀️➡️ I am a very dynamic people's person, and I'm very interested in the area of events, mainly for the fashion, beauty or hospitality industry 💃 Dancing is my favourite hobby - when I'm not marketeering, you'll find me on the dancefloor! _______ 👩💻 Technical Skills: Marketing | Digital Marketing | PR & Communications | Partnerships | Influencer Marketing | Brand Partnerships | Social Media Strategy | Brand Management | Organic Marketing | Inbound Marketing | Business Development | Marketing Consultancy | Marketing Analytics | Content Marketing | Analytical Skills | Reporting and Analysis 👥 Soft Skills: Critical thinking | Problem-solving | Learnability | Leadership | Adaptability | Creativity | Proactivity | Positive mindset | Attention to detail | Communications | Interpersonal relationships
Consultancy and planning of social media strategy Managed partnerships for increased exposure
- Onboarded and managed 30 new influencer collaborations monthly, generating on average 450,000€ in GMV for the same period Led brand partnerships through collaborative initiatives and giveaways - Oversaw social media strategy and reporting, increasing followers by 75%, engagement rate by 95%, and organic social revenue by 26% - Managed and trained 2 freelancers, improving team output and efficiency
Manage 7 social media channels - Plan and execute campaigns, analysis of results - Create and edit video and static visuals - Increase organic social conversions by 63% and revenue by 82% Influencer marketing: established over 40 influencer partnerships across North America, Europe and Oceania, generating 200,000€ in GMV. - Prospect and outreach of profiles - Created briefings and negotiated contracts - Report analysis and design of evaluation models - Manage VIP campervan bookings and incidents
SEO: Improved organic page rankings by increasing keyword density by 60%, content quality and internal linking for +800 pages across 11 domains. Technical SEO: performed technical SEO audits and defined implementation roadmaps CRM: segmentation and creation of promotional emails and newsletter Copywriting: Creative writing to comply with brand guidelines across channels.
• Identified business development strategies in a +400 guest rooms Hilton branded Hotel. Created and elaborated the marketing plan for an in-house experience: priced and began testing, currently being implemented • Developed the strategy for the F&B experience of a +200 guest rooms Hilton branded hotel, including design, promotions, communication channels and advertisement strategies. Implementation planned for 2022 • Constructed the auxiliary statements for Westmont’s ESG policy. Achieved uniformization and compliance of the ESG practices throughout properties
Managed assurance contracts, invoices, proposals and engagement letters
• Planed the social media advertisement strategy • Created, edited, and published +40 content posts • Reached out to influencers to diffuse the organization’s mission and vision • Increased social impact in the local communities of Mumbai and Bangalore
• Managed 7 VIP cabins at Estádio da Luz. Built relationships with clients and ensured exceptional customer service, achieving full consumer retention