I have extensive experience in managing and coordinating marketing and design projects. Fluent in English and Swahili, I'm adept at creating engaging content, upholding brand consistency, and driving sales growth through strategic marketing efforts.
Oversee generation of engaging and informative content for multiple marketing channels, including product descriptions, blog posts, social media updates, email newsletters, and website content. Uphold brand consistency by overseeing the development of marketing collateral, graphics, and messaging across all touch points. Collaborate with the digital marketing team to create comprehensive marketing strategies aligned with the company's objectives, including sales growth and brand enhancement. Oversee the planning and execution of digital marketing campaigns by digital marketing team across various platforms, ensuring consistent messaging and brand representation. Plan and coordinate promotional events, product launches, and trade shows to maximize brand exposure and drive sales. Attend marketing activities or events to raise brand awareness.
Successfully managed and coordinated graphic design projects from concept to completion. Worked closely with the marketing team and presenters to create vision and conceive designs for the station and consistently meet deadlines and requirements for Digital platforms, e.g., Facebook, Instagram, Twitter, and TikTok. Updated graphics on the station website time after time.
DUTIES AND RESPONSIBILITIES 1. Design creative advertising layouts such as print ads, posters, banners, social media content, marketing and advertising collateral, online ads and banners, point of sale, and signage materials. 2. Test graphics across various media. 3. Amend designs after feedback. 4. Ensure final graphics and layouts are visually appealing. 5. Use the appropriate colors and layouts for each graphic. 6. Work with other team members to produce final design. 7. Keep designs relevant in an ever-changing e-commerce market. 8. Manage more than one design brief at a time. 9. Designing Email marketing campaigns email templates. 10. Collaborate with internal teams to design landing pages and optimise user experience.
Key Achievements: 1. Successfully completed client projects worth up to Kshs 3,500,000. 2. Provided proposal layout and design for Thousands of Shillings corporate contracts under extremely tight deadlines. 3. Established trusting relationships with vendors, and key clients.