Creative and analytical Marketing professional with experience in digital marketing, brand management, and market research. Expert in developing and executing comprehensive marketing strategies that drive brand awareness and generate leads. Proficient in using SEO, SEM, and social media platforms to enhance online presence. Strong ability to analyse market trends and consumer behaviour to inform strategic decisions.
Led website development and optimization efforts, ensuring a seamless user experience and implementing SEO strategies to improve organic traffic. Managed social media accounts, creating engaging content and overseeing PPC advertising campaigns to maximise ROI. Identified and engaged high-net-worth networks through targeted email and digital marketing campaigns. Collected and analysed audience data to refine outreach strategies and successfully organised exclusive events and networking opportunities. Supported public relations initiatives by drafting press releases, assembling media kits, and coordinating direct mail campaigns. Assisted in budget planning and expense tracking to optimise marketing spend and campaign efficiency.
Developed and implemented data driven social media strategies for clients, aligning with their overall marketing goals and target audience. Created compelling, on-brand content (text, images, videos) for each social media platform, ensuring consistency and high engagement rates. Utilized tools like Google Analytics, Facebook Insights, and Hootsuite to track performance, analyse metrics, and generate detailed reports to inform strategic adjustments. Planed, executed, and optimized paid social media campaigns on platforms such as Facebook, Instagram, LinkedIn, and Twitter to achieve specific client objectives. Adapted strategies to stay ahead of the curve and deliver innovative solutions for clients, resulting in 25% increase in media engagement. Successfully grew multiple clients' social media followings by over 25% through targeted content strategies and effective community management.
High-quality, engaging, and SEO-friendly content for various platforms including websites, blogs, social media, newsletters, and marketing materials. Incorporated keywords and optimize content for search engines to improve organic traffic and search rankings. Used content management systems (CMS) like WordPress to upload, format, and publish content, ensuring proper metadata and tagging. Contributed to content marketing campaigns that resulted in a 50% increase in social media engagement and shares. Collaborated with marketing and editorial teams to create and implement content strategies that align with business goals and brand voice. Created compelling lead magnets and landing page content that boosted lead generation by 20%. Developed and implemented content strategies that led to a 35% increase in website traffic.
Oversaw the development and maintenance of the company's brand identity, ensuring consistency across all marketing materials and communications. Managed the marketing budget, allocating resources effectively to maximize ROI and achieve marketing objectives. Implemented a targeted marketing campaign that increased qualified leads by 20%. Successfully rebranded the company, resulting in a 15% increase in brand recognition and positive perception in the market.
Enhanced user engagement metrics such as time on page and bounce rate by producing highly relevant and engaging content. Regularly updated and refresh website content to keep it current, relevant, and engaging. Created content strategies that led to 15% increase in organic website traffic.