• Established and led a new department and team, defining a UK and EU retail strategy. • Full P&L management • Launched Boots (800+ stores) within the first year while expanding existing partnerships. • Grew pure-player partners and secured TV shopping deals. • Secured second major retailer for a 2025 launch. • Spearheaded internal processes in NPD, branding, and omnichannel strategy. • Managed key accounts: Boots, Superdrug, ASOS, THG, Very, QVC, Argos, Beauty Bay, Holland & Barrett. • Implemented strong logistics team to support new channel • Achieved £5M annual revenue (year 1) with strong GP margins Team Management: • Built & Led a team of 4: (2x National Account Managers and 2x National Account Coordinators)
• Managed Fenty Beauty UK & Marc Jacobs UK across Boots and Harvey Nichols. • Led national account team, driving £36M+ turnover. • Built joint business plans (JBP) with retailers, influencing brand marketing strategies. • Full accountability for trade marketing, P&L, sales forecasting, and stock management. • Successfully sold-in marketing programs to maximize retailer support. Team Management: • Led a team of 3: (1x National Account Manager, 2x National Account Coordinators)
• Managed National Accounts for Links of London & Folli Follie. • Drove £5M turnover across key accounts: Harrods, John Lewis, Ernest Jones, QVC and Beaverbrook's. • Developed business plans, stock forecasting, and merchandising strategies. • Led trade marketing initiatives and executed seasonal VM updates. • Provided training and sales insights to retail teams to align with growth strategies. Team Management: • Led a team of 7: (3x Field Sales, 1x Visual Merchandiser, 1x Operations Manager and 2x Coordinators) TITLE COMPANY TO FROM