25 years experience in marketing, business development, innovation, strategy, project management, sales in consumer goods, childrenswear, fashion, luxury, cultural products. Specialties: marketing, innovation (design thinking, lean startup), category management. strategic thinking, management consulting, sales, licensing, apparel, luxury, childrenswear, business planning, business development, entrepreneurship, retail
Conseil indépendant en stratégie et marketing - Stratégie de transition de marque pour le produit phare d’un laboratoire pharmaceutique - Stratégie d’entrée sur le marché français pour une société d’audit RSE - Définition de la stratégie de la communication interne groupe du leader de l’hôtellerie - Accompagnement d’entrepreneurs sur des opérations de rachat en LBO (étude de marché, stratégie d’approche et de négociation) - Définition de la stratégie développement produit RSE pour une startup beauté - Ateliers Fresque du climat et cohésion d’équipe
Delivery strategic marketing superpower to Year 2 talented students!
in charge of Marketing, Communication, Marketing analytics, Quality, Education for the French entity, in charge of kids entertainment centres and Montessori bilingual schools Structure and diffuse the educational savoir faire for the Babilou brand to all customer targets, implement quality framework for owned nurseries in France, acquire and integrate Montessori bilingual schools, structure brand architecture following acquisitions, manage a team of 35 people centrally plus in centres and schools.
Leader of the news and magazines distribution in France; import of non-French press, export of French press. In charge of field promotions, marketing studies and innovation for the Group, managing a team of 15-people. Innovation: use of Design Thinking to structure strategic thinking, creation and implementation of an innovative retail concept for independent press retailer, multiplatform and difital, new services based on big data and machine learning Studies and consulting: standard studies redesign and upmarketing move thanks to partnerships with key partners (Ipsos, Sociovition) Trade marketing: standard field promotions redesign, new markets development out of press, advertisers/publishers partnerships, sampling business development (with partner Globe).
Sales development, analysis, billing • Louis Vuitton Prêt-à-Porter: in-store customer relationship competitive benchmark • Léonard Fashion: own stores audit France and Switzerland • Happy Garden (childrenswear): investors seeking • Kingkow (HK and mainland China childrenswear): Europe development feasibility study • Bugis (cotton industrial knitting): buyout study • Scarosso (high-end men shoe wear): market study for potential development in France, the UK, US for an investment fund • Atelier Belge (home design), Mashüt (hand weaving), Maison Martin Morel (womenswear and accessories): business and idea structuring support
MBA part-time program specialised in Fashion management Common program with Fashion Institute of Technology (FIT) in New York, USA, and PolyU in Hong Kong Final paper on Marketing strategy for amateurs in luxury
I worked with Julie for five years, and it was a great experience. Julie was an enthusiastic, hard-working and sharp consultant, always willing to go the extra mile to consistently deliver high-quality insights. I highly recommend Julie as an outstanding candidate.