International Visual Merchandising Leader | Retail Strategy & Store Concept Expert | Project Manager | Omnichannel Retail Transformation With 16+ years of international experience, I specialise in elevating brand presence, enhancing customer experience, and optimising retail strategy through visual merchandising, store design, and digital transformation. I have successfully led multi-market projects for top global brands, including OVS, Marks & Spencer, Zara, GAP, Benetton, and Jennyfer, across Europe, the Middle East, and Africa. My Expertise: - Retail Strategy & Visual Merchandising – Managed 27+ multi-market stores, ensuring global brand consistency. - Store Concept & Project Management – Led 18+ store openings, optimizing store layouts & customer flow for increased revenue. - Omnichannel & Digital Retail Transformation – Developed and implemented cross-channel merchandising strategies, blending physical & digital experiences. - Luxury, Fashion & Mass Market Expertise – Specialized in premium brand positioning, high-end visual storytelling, and customer experience design. - Leadership & Team Development – Trained and coached cross-functional retail teams, ensuring brand execution at the highest standards. Passionate about driving innovation, leading high-impact projects, and mentoring global teams, I thrive in environments where creativity meets strategy. 📩 Open to leadership opportunities in visual merchandising, retail strategy, and project management. Let’s connect!
- Coordination of Visual Me rchandising Campaigns: Aligned visual campaigns with the c ommercial calendar, integrating collection displays and promotions, which boosted sales by 25%. - Budget Management and Cost Optimization: Managed the annual budg et, cutting costs by 20% through spending optimization and regular budget monitoring. - Sales Space Optimization: Designed and supplied furniture to maximize sales per square meter while respecting brand identity, thus increasing profitability by 30%. - Store Development and Layout: Supervised the development of 27 s tores (both existing and new), enhancing the customer experience and visual presentation consistency. - Multi-Store Management: Coordinated the visual execution for 27 stores, opening 18 new outlets in 2 years, strengthening brand recognition in France.
- Implemented Visual Merchandising Policies: Applied the company's visual strategies across 4 stores, enhancing brand consistency and customer experience, which led t o a revenue increase of 25 t o 40%. - Commercial Information Analysis: Used weekly reports and top-selling data to optimize high-potential products, increasing targeted sales profitability by 30%. - Training and Conferences: Trained Middle Eastern teams during seasonal c onferences in Dubai, standardizing regional visual practices and improving in-store presentation quality. AND
• Conducting shop visits and work with the regional mangers/teams /retail and stores to ensure that guidelines are followed to maintain a global brand image. • Building strong working relationship with the retail teams from casual up to State Manager • Department liaison with Head Office Visual Merchandising to ensure good exchange of information and ideas is relayed back to all the country • Manage all teams roll-out of new season launches and new releases • Present recommendations on VM plans – research competitors, gather feedback from internal and external stakeholders and present ideas • Accountable for VM store presentation, folding, hanging, pile heights, etc • Ensure overall store presentation reflects brands high standards, housekeeping is of the highest standard, and storage of fixtures and equipment, back rooms, etc are clean and tidy at all times.
• Ensure visually appealing and brand appropriate store layouts and visuals are created and updated to drive sell through and maximise the business. • Distribute and arrange merchandise by making the most of available space while complying with the company guidelines and display mapping (customer profile, colour harmony, etc.) in order to attract a maximum number of customers and promote sales. • Partner with Store Managers to identify and resolve merchandising issues in the store, specifically decisions that have an impact on sales and workload. • Communicate and collaborate with cross-functional partners for all creative needs including merchandising, marketing materials, visual display installation for events, etc. • Provide a project schedule to identify when updated floor plans and moves will be performed. • Develop tools and best practices for project management and execution. • Responsible for knowing current fashion trends in the industry and how they apply to the brand. Communicate fashion awareness and how to adapt for visual plans to all team members. • Lead workshops for all store managers. • In charge of seasonal manual to distribute to all EGYPT stores. • Assume the role of other managers in their absence. • Physically work with the visual team on campaign set ups to train for future development. • Give feedback on a weekly basis to store operations team. • Manages annual allocated budget by managing expenditure up to set limits, optimizing and reducing costs where possible and reporting variances versus budget, in order to ensure executive cost. • Recruit, train, motivate and evaluate my team to ensure that the department has the necessary skill base and that staff are optimally motivated and enabled to maximize their potential and contribution to the company.
Local Visual Merchandiser Coordinator • Organises, maintains and tries new ideas pertaining to visuals in store, in line with the brand image and customer profile. • Replenishes and re-merchandises stocks on the shop floor on an ongoing basis in order to ensure maximum range and size availability at all times. • Works with Sales Associates to ensure the right visual environment is created and maintained at • all times. • Liaises with marketing teams to exchange information on brand and in-store activity. • Detects the factors that affect sales in the stores and acts accordingly. • Communicates with the warehouse staff to ensure appropriate product rotation. -------------------------------------------------------------------------------------------------- Assistant Store Manager • Communicate sales plans and targets to the Shop/Department team, monitor performance on an ongoing basis, and suggest corrective actions to hierarchy when needed. • Assign routine and non-routine tasks and assist in the schedule preparation for the Sales Associates. • Cashiers and Coordinators (when applicable) and ensure that activities are carried out in the most efficient manner. • Greet customers and ensure that they are served by shop staff in a timely manner and in compliance with quality and customer service standards. • Report occurring operational issues and handle customer complaints in a timely manner, suggest solutions or escalate them as appropriate in order to ensure operational effectiveness and customer satisfaction. • Handle or assist the Shop/Department Manager in handling the maintenance of inventories and placement of product orders to ensure effective stock management and availability of products • Motivate team members and provide them with the necessary support in terms of training and development in order to optimize sales results. • Supervise the Opening process of the shop in order to ensure that all set procedures regarding petty Cash, reporting, systems, etc. are respected at all times. • controlling the preparation of cash money, electronic cards slips, discounts, and VAT vouchers; ensure their delivery to the Accounting Department in compliance with company policies and security standards.