❖ Professional with an extensive experience in fashion luxury and retail across Europe, Asia Pacific and Middle East ❖ Successful track records in growing business, developing partnerships and managing multi-cultural teams ❖ Strong experience in operational management and proven skills to growth sales and enhance customer experience ❖ International background and strong understanding of European, Asian and Middle East market ★ I rely on people to build and develop the business as a team ★ I like to share my knowledges and offer guidances when needed | retail | travel-retail | luxury | fashion | beauty | duty-free | international | fashion-brands |merchandising | commercial-strategy | suppliers-relationships | analytical-skills | negotiation | business-development | business-management | team-management | commercial | leadership | multicultural | management | operations | purchasing | sales | team-spirit | crm | Middle East
In the role of the head of the Travel Retail division, lead a committed team in crafting and implementing our strategic vision. Focus on nurturing global partnerships and driving growth and innovation in the Middle East and Africa. Emphasize excellence, elevate brand visibility and ensure outstanding customer experiences. Oversee inflight sales and handle regional travel retail operations. Report to the Chief of Country Managers.
Define organisation and development strategy by country, advise countries CEO’s, identify brands and sales potential, analyse markets, respond to calls for tenders, lobbying, develop and maintain relations with brands (Kering, LVMH, Richemont, Tapestry, Armani, Burberry, Tory Burch, Longchamp…). Improve commercial terms through massification and partnerships. Reporting to the COO Asia Pacific. Supervising 100+ fashion stores in 5 countries (Cambodia, China, Hong-Kong, Malaysia, Singapore). Managing a team of 7 people (commercial, merchandising, visual merchandising, fashion buyers, analyst, assistant). Sales: €125M in 2019. • Opening of 3 stores in 2018 in Hong Kong International Airport East Hall (Alexander McQueen, Stuart Weitzman, Bally) • Opening of 10 stores in Beijing Daxing airport in 2019 (Kenzo, Emporio Armani, Versace, Jimmy Choo, MCM, Boss, Tommy Hilfiger, Bally, Gucci watches and jewellery) • Negotiation of a new brands line up in Shenzhen airport with Cartier, Bvlgari, Burberry, Zegna, Ferragamo, Kenzo, Hugo Boss, Emporio Armani, Jimmy Choo, Tory Burch and Stuart Weitzman in order to secure a master concession of 18 fashion/luxury stores in 2020 • E-commerce set-up in Singapore in 2020 in partnership with online platform to clear stock issue linked to COVID crisis. €3M sales and €1M margin in 6 months (June to December 2020)
Supervise, advise and support countries CEO’s for running operations, computer systems, supply chain, ensure compliance with procedures, standards, and incentive policy. Develop brands portfolio (35 brands). Negotiate commercial terms with vendors. Reporting to the COO Asia Pacific. Supervising 60+ fashion stores in 4 countries (Australia, China, Malaysia, Singapore). Managing a team of 7 people (commercial, merchandising, visual merchandising, fashion buyers, analyst, assistant). • Implementation of a Service Level Agreement between each ASPAC countries and central Fashion buying team based in Singapore to improve efficiency with operations team • Implementation of new reporting tools to improve sell through: spend per pax (SPP) +10%, stock level -20% in 2017 • Leadership and coordination of the opening of our first fashion stores (Ferragamo, Hugo Boss, Kent&Curven) at Xi’an in China in 2012 (set-up of operations, processes and reporting) • Define commercial strategy, brands line up, sales forecast and coordinate setup of 13 fashion stores for the opening of new Shenzhen airport in 2013 • Negotiation with Kering Group to open first Balenciaga & Alexander McQueen stores in Travel Retail Worldwide in 2016 (Singapore Changi Airport)
Define, implement and supervise purchasing, logistics, operations, merchandising, HR and finance. Manage stores fitting, warehouse set-up and implement tools, KPIs, processes and best practices. Full P&L responsibility. Performance monitoring and reporting. Reporting to COO Asia Pacific and CEO EMEA. Recruiting, training and managing a local team of 45 people. • DFNI award: Best new shop opening in Asia Pacific • Largest multi-brand Fashion store in an airport, 800 sqm, 17 luxury brands (Saint Laurent, Bottega Veneta, Chloé, Chopard, Tod’s…)
Handle fashion and specialized concepts across France then Paris, 45 stores, €70M in 2009. Managing up to 300 staff. • Managing reorganization of fashion business in Paris Airport (+20% of RESOP in 2009)
Handle concept stores across France such as L'Occitane, Cosmopolite, Virgin, Sunny Days, Christofle, Reunion des Musées Nationaux and Hermes. 20 stores, 30M€ in 2007. Managing up to 100 staff.
Supervise, advise and support Store Managers for running alcohol-tobacco, perfume and beauty stores in French airports. Managing directly 20 people.
Responsible for the daily operations of the flagship store Rue de Rivoli in Paris including staff management, driving sales and customer service to achieve key results and support company strategies. Managing a team of 35 people
Responsible for the overall store management of Evry then La Défense point of sales. Meet sales and profitability goals by training, motivating, mentoring and providing feedback to sales staff (35 people in Evry store and up to 70 in La Défense).
Run a store at Forum des Halles and at Champs Élysées in Paris then all the stores in Paris. Recruit, train, supervise and appraise staff. Supervise the operational and organisational standards of the stores. Monitor inventory level. Undertake store administration duties such as managing store budgets and updating financial records. Managing a team of 30 people.
Oversees the conception and selection of all the station's content. In charge of external partners and managing a team of 20 people.