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Araceli Kou Estremadoyro

Marketing Commercial Manager
About

Originally from Lima, Peru, after 5 years of working in sales and marketing I decided to move to London to study an MBA. Experience in digital marketing, sales strategy and marketing analytics in the beauty and personal care industry. Passionate about travelling and discovering new places.

Previous Brands
Software Works For You
The Transforming Autism Project
Ignite Hubs
Belcorp
P&D Andina Alimentos
Universidad del Pacífico (PE)
Work Experience
Marketing Coordinator
Oct ‘23 -
Software Works For You

Digital Marketing Lead
Jul ‘23 - Dec ‘23
The Transforming Autism Project

Leading all the digital marketing strategy, planning, executing and measuring campaign results, focusing on SEO, SEM and Social Media.

Marketing Analyst
Jun ‘23 - Oct ‘23
Ignite Hubs

Digital Marketing Manager LATAM
Apr ‘22 - Sep ‘22
Belcorp

Management of the communication of commercial strategies through email, WhatsApp and push notifications (CRM), reassuring a 360 plan with other marketing touch points (social media, live events), and management of budget (12 countries).

Digital Marketing Senior Analyst LATAM
Nov ‘21 - Apr ‘22
Belcorp

Responsible of the digital marketing strategy for consultants (clients) to make them more social sellers of our products.

LATAM Digital Seller Marketing Analyst
Nov ‘20 - Nov ‘21
Belcorp

Responsible of the digital marketing strategy for consultants (clients) to make them more social sellers of our products and the Social Media Strategy.

Peru Commercial Analyst
Jul ‘19 - Nov ‘20
Belcorp

Responsible of having the best junior sales force of Peru, constant evaluation of KPIs and strategies for sales growth.

Go To Market Intern Brand-L'BEL
Jan ‘18 - Jun ‘19
Belcorp

Marketing Intern
Mar ‘17 - Sep ‘17
P&D Andina Alimentos

- Negociación con proveedores (materiales POP) - Elaboración de reportes (resumen ventas y margen, sell in-sell out, etc) - Pruebas de producto (investigación de mercado) - Requerimientos del área - Salidas a campo y reportes - Seguimiento de productos próximos a vencer.

Assistant Host for Institutional Events
Mar ‘15 - Mar ‘17
Universidad del Pacífico (PE)

- Bienvenida de ponentes. - Recepción de invitados. - Entrega de materiales.

Languages
English - Work Proficiency
Spanish - Native
London, UK