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Mathilde Hennon

Chief Marketing Officer - ex Prime Video, ex Amazon
Portfolio website
About

Marketing Manager with 7+ years of experience in the media & retail industries. Know-how includes leading international projects, e-retail, digital strategies and operational marketing.

Previous Brands
Bedrock Streaming
Amarena (groupe CAFOM)
Dommarket
Prime Video & Amazon Studios
Amazon
Rocket Internet
Danone Waters
Club Med
Pernod Ricard
SMCP - Sandro, Maje, Claudie Pierlot
Work Experience
Senior Product Manager - New Experiences
Jul ‘23 -
Bedrock Streaming

Chief Marketing Officer
Jun ‘22 - Jun ‘23
Amarena (groupe CAFOM)

Chief Marketing Officer
Jun ‘22 - Jun ‘23
Dommarket

Product Marketing Manager - Prime Video France
Oct ‘19 - Jun ‘22
Prime Video & Amazon Studios

- Identified and delivered initiatives to achieve best-in-class UX and improve customer engagement on all devices - Partnered with technical teams to drive storefront personalization and continuous improvement - Ran quantitative and qualitative studies with Kantar to guide the creative development of the movies "Le Bal des folles" and "Flashback" - Supported the development and delivery of marketing assets on Amazon owned platforms for the TV show "Mixte" - Planning the launches of new titles and seasonal onsite campaigns for the French market

Marketing Manager Europe - Amazon Fashion
Dec ‘16 - Oct ‘19
Amazon

- Designed two live experiences for an on-and-offline fashion event in Berlin whose purpose was to reimagine the retail experience of finding your perfect pair of jeans, supported by the latest in innovative Amazon technology. - Drove third-party sellers engagement, satisfaction and investment across our suite of marketing tools and programs - Helped pitch and recruit new hold-out brands on Amazon Fashion - Defined, coordinated, executed and analysed all promotional and seasonal events of Amazon Fashion

Head of Onsite Merchandising, Daraz
Mar ‘15 - Aug ‘16
Rocket Internet

Daraz is the n°1 online shopping mall in Pakistan, Bangladesh & Myanmar. - Recruited and managed a team of 5 e-merchandisers based in the mentioned countries - Looked after all the Onsite topics of the 3 Daraz websites on all devices (approving designs, performing user flow analyses and sharing best practices) in order to improve the conversion rate - Oversaw concept definition and launch of major events (e.g. Black Friday or Fashion Week) - Worked with digital service providers (Algolia, Dynamic Yield etc.) to achieve best-in-class UX - Built a set of reportings to assess onsite performances (search report, conversion report etc..) - Automated redundant onsite processes such as product sorting and campaign page creation

Assistant Brand Manager Volvic Aquadrinks
Jul ‘14 - Dec ‘14
Danone Waters

- Developed global limited edition labels and shrink films for Volvic Juicy, Volvic Tea and Volvic Flavoured - Developed the new Volvic Collection: POS materials and branded accessories (turnover multiplied by 3) - Organised an internal activation to convey the Volvic New Identity to headquarters employees (500 people)

Assistant Account Manager
Feb ‘13 - Jul ‘13
Club Med

- Carried out business analyses of indirect retail chains selling Club Med trips and prepared steering committees - Supported Thomas Cook and Sélectour distribution networks by organising commercial operations

Assistant Brand Manager Chivas Regal
Sep ‘12 - Feb ‘13
Pernod Ricard

- Helped to monitor 360° BTL (Below The Line) marketing campaigns: from concept development through to the production of packaging, print adverts, on-trade & off-trade POS materials - Developed new value-added packs and their guidelines to assist in their implementation across all markets

Assistant Marketing
Jun ‘11 - Jul ‘11
SMCP - Sandro, Maje, Claudie Pierlot

Maje is a French fashion house, pioneer on the “affordable luxury” segment. - Enhanced the value of the blog and social network pages (writing articles, launching an online game) - Performed market studies and gave ideas to develop an attractive Smartphone application

Languages
French - Native
English - Fluent
Education & Training
PARIS-DAUPHINE UNIVERSITY
‘13 - ‘14
Master's degree
International Business
Paris-Dauphine University
‘11 - ‘12
Master's degree
Marketing Strategy
Paris, France