Marketing Manager with 7+ years of experience in the media & retail industries. Know-how includes leading international projects, e-retail, digital strategies and operational marketing.
- Identified and delivered initiatives to achieve best-in-class UX and improve customer engagement on all devices - Partnered with technical teams to drive storefront personalization and continuous improvement - Ran quantitative and qualitative studies with Kantar to guide the creative development of the movies "Le Bal des folles" and "Flashback" - Supported the development and delivery of marketing assets on Amazon owned platforms for the TV show "Mixte" - Planning the launches of new titles and seasonal onsite campaigns for the French market
- Designed two live experiences for an on-and-offline fashion event in Berlin whose purpose was to reimagine the retail experience of finding your perfect pair of jeans, supported by the latest in innovative Amazon technology. - Drove third-party sellers engagement, satisfaction and investment across our suite of marketing tools and programs - Helped pitch and recruit new hold-out brands on Amazon Fashion - Defined, coordinated, executed and analysed all promotional and seasonal events of Amazon Fashion
Daraz is the n°1 online shopping mall in Pakistan, Bangladesh & Myanmar. - Recruited and managed a team of 5 e-merchandisers based in the mentioned countries - Looked after all the Onsite topics of the 3 Daraz websites on all devices (approving designs, performing user flow analyses and sharing best practices) in order to improve the conversion rate - Oversaw concept definition and launch of major events (e.g. Black Friday or Fashion Week) - Worked with digital service providers (Algolia, Dynamic Yield etc.) to achieve best-in-class UX - Built a set of reportings to assess onsite performances (search report, conversion report etc..) - Automated redundant onsite processes such as product sorting and campaign page creation
- Developed global limited edition labels and shrink films for Volvic Juicy, Volvic Tea and Volvic Flavoured - Developed the new Volvic Collection: POS materials and branded accessories (turnover multiplied by 3) - Organised an internal activation to convey the Volvic New Identity to headquarters employees (500 people)
- Carried out business analyses of indirect retail chains selling Club Med trips and prepared steering committees - Supported Thomas Cook and Sélectour distribution networks by organising commercial operations
- Helped to monitor 360° BTL (Below The Line) marketing campaigns: from concept development through to the production of packaging, print adverts, on-trade & off-trade POS materials - Developed new value-added packs and their guidelines to assist in their implementation across all markets
Maje is a French fashion house, pioneer on the “affordable luxury” segment. - Enhanced the value of the blog and social network pages (writing articles, launching an online game) - Performed market studies and gave ideas to develop an attractive Smartphone application