Strategist with a dual degree in corporate communication and strategy, leveraging six years of industry expertise to assist luxury brands in maintaining impact and influence amidst a rapidly evolving global landscape. 👋🏼 I would be happy to connect to share more about my expertise
Freelance consulting in strategic communications and sustainability to clients in the art, culture and luxury sectors
- Lead environmental and social sustainability strategy in close collaboration with the leadership team and parent company - Guide internal teams on developing sustainability initiatives - Oversee carbon analysis in collaboration with climate agency - Foster internal sustainability discussions, driving change within teams - Strengthening relationships and deriving actions with external partners according to joint objectives Achievements - Leader of a social sustainability team focused on DE&I & people development - Re-designed voluntary internal sustainability taskforce, resulting in increased collaborator engagement
- Developed & oversaw local adaptation of international earned media strategies across digital, print & social platforms - Aligned strategies with media & marketing teams, observing local customs - Managed content production from creative brief to post-production - Managed international press trips and coordinated interviews between leading media & brand spokespersons - Oversaw monthly press reviews, shared with leadership team Achievements - Implemented digital content strategy resulting in increased video assets from 5 to 20+ annually over a 5-year period - Managed celebrities and full brand features in leading magazines, enhancing regional brand visibility and stakeholder engagement - Built lasting relationships with leading media resulting in strong editorial support around strategic topics - Defined & implemented KPI’s to analyse collection performances Additional responsibilities - Member of internal community group showcasing employee successes - Organised a panel discussion on digital innovations in luxury
- Implemented communication strategies promoting brand activities to external stakeholders through earned media features - Oversaw asset distribution (press releases, photo and video) - Coordinated local and international photoshoot requests (approval of creative concept and logistical support) - Clipped and compiled monthly earned coverage reports Achievements: - Successful support of execution of communication strategies translated into increased regional brand visibility and commercial success - Oversaw the digitalisation of showroom tracking system, optimising send outs and inventory management - On-set photoshoot assistance, helping with fashion samples including Haute Couture full brand shoots
- Researched, published, distributed internal newsletters on luxury trends - Collaborated with customer intelligence on influencer marketing strategy Achievements: - Assisted in implementation and training of group brand PR teams on Launchmetrics