Rhema Okonoboh
Dynamic and client-focused luxury retail professional with over 7 years of experience spanning business development, high-touch client services, and brand partnerships across fashion, beauty, and lifestyle sectors. Proven success in driving multi-channel sales, delivering premium customer experiences, and managing strategic accounts for globally recognized brands including Rolex, Cartier, Coperni, and Dior Beauty. Adept at translating luxury storytelling into commercial impact, leading cross-functional retail activations, and elevating brand theatre across high-end retail environments like Selfridges, John Lewis, and Harvey Nichols. Committed to building meaningful client relationships, enhancing operational excellence, and championing brand loyalty through personalised service and market insight.
Supporting the luxury beauty floor at Harvey Nichols Birmingham, delivering exceptional service across fragrance, skincare, and cosmetics from leading brands including Dior Beauty, Maison Francis Kurkdjian, Fenty Beauty, Creed, La Mer, Hourglass and more Delivered personalised consultations including fragrance profiling, skincare routines, and expert makeup shade-matching to drive customer satisfaction and repeat business. Supported visual merchandising standards for premium counters, aligning displays with brand guidelines and seasonal storytelling themes. Executed point-of-sale and till responsibilities, including end-of-day cash-up, refunds, and reporting, ensuring accuracy and operational compliance. Drove sales by confidently cross-selling complementary products and leveraging product knowledge to influence purchase decisions. Built strong rapport with regular customers, offering tailored recommendations based on purchase history and lifestyle preferences. Assisted brand specialists and counter managers during events and new launches, ensuring elevated brand theatre and a seamless client journey.
Driving sales and delivering luxury service across beauty, fashion, and wellness brands Delivered exceptional front-line sales and personalised consultations for luxury beauty, fashion, and fragrance brands in dynamic retail environments. Exceeded daily KPIs while offering elevated service experiences across Dior Beauty, Chloe, Matiere Premiere, and emerging brands. Maintained strong brand representation and standards through expert product knowledge, clienteling, and visual merchandising. Built meaningful client relationships by identifying preferences and tailoring recommendations accordingly. Key Achievements: Drove consistent daily conversions above target in high-footfall periods across Dior Beauty and Chloe counters. Secured top-tier client satisfaction scores through knowledge-based selling and attentive service. Contributed to brand sell-through and discovery by educating clients during high-volume periods, translating product features into personalised benefits across multiple luxury counters. Recognised for adaptability and brand alignment across multi-brand deployments at Selfridges and John Lewis.
Worked across business development, B2B client acquisition, and strategic partnerships in a luxury creative agency. Identified and engaged high-potential fashion, beauty, and lifestyle brands, tailoring outreach strategies to secure new B2B partnerships. Managed the full client lifecycle—from lead generation and needs analysis to onboarding, briefing, and ongoing account management. Led development of customised business proposals, integrating industry research, competitor analysis, and commercial forecasts. Collaborated across marketing, creative, and finance teams to ensure seamless execution, brand alignment, and client satisfaction. Key Achievements Secured £30K+ in new revenue during the placement by acquiring five new clients in the fashion and beauty sectors. Reduced onboarding time by 35% through the introduction of a streamlined client education and activation playbook. Contributed to a 22% increase in campaign effectiveness by aligning creative outputs with sales and audience insights. Received internal recognition for "Cross-Team Impact" due to successful coordination across business units.
Led commercial operations for Ashluxe (own brand) and concession brands including Coperni, Kenzo, and Casablanca, managing in-store sales, clienteling, and multi-market activations in London and South Africa. Oversaw marketing and sales strategy for in-house and concession brands, ensuring 360° brand alignment across digital and retail touchpoints. Developed and executed corporate gifting programs and B2B initiatives, managing key accounts in finance, fashion, and hospitality sectors. Directed product launches, pop-ups, and influencer activations across local and international locations, enhancing brand reach. Managed cross-functional teams to execute visual merchandising, stock rotation, and retail campaigns in line with brand objectives. Key Achievements Generated £880k in sales in first year, achieving 20% YoY growth through strategic partnerships and gifting programs. Led successful South Africa and London pop-ups for Coperni and Casablanca, contributing to 30% increase in brand engagement. Improved conversion rates by 22% through client segmentation and storytelling-led B2B campaigns. Secured key partnership with a luxury travel concierge, resulting in £50k worth of recurring quarterly orders.
Oversaw boutique operations at Polo Luxury, official retailer for Rolex, Cartier, Omega, and Messika, combining sales leadership, clienteling, and after-sales service delivery with Swiss-trained specialists. Managed daily boutique operations for a multi-brand luxury timepiece and accessories store, focusing on VIP service and upselling strategies. Built and nurtured long-term relationships with high-net-worth clients, including diplomats, celebrities, and executives. Facilitated private appointments, watch personalization, and after-sale services tailored to the client's profile and lifestyle. Coordinated directly with brand HQ to support exclusive events, client activations, and VIP previews. Key Achievements Surpassed monthly sales targets consistently, ranking as top-performing boutique in Q3 2021. Introduced data-driven upselling program based on purchase history, increasing AOV by 28%. Trained team on new brand storytelling techniques that enhanced in-store conversion by 35%. Maintained 90+ NPS scores by ensuring white-glove service delivery and prompt client follow-up.
It has been a pleasure working closely with Rhema during her time at Ashcorp Luxury, where she served as our Marketing Manager. Rhema consistently demonstrated exceptional creativity, strong strategic thinking, and a deep commitment to delivering results that elevated our brand presence. She played a key role in strengthening our marketing communication, improving customer engagement, and driving visibility across key digital and offline channels. Her ability to translate ideas into compelling campaigns, combined with her attention to detail and understanding of luxury market dynamics, made her an invaluable part of the team. Beyond her professional capabilities, Rhema’s work ethic, positive attitude, and collaborative spirit stood out. She is proactive, solutions-driven, and always willing to go the extra mile to ensure excellence. I have no doubt that Rhema will continue to excel in any role she takes on. She leaves Ashcorp Luxury with my highest recommendation and best wishes for continued success.