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Open to Permanent
Open to Permanent

Afonwy Duff

Retail Admin and Development
About

Creative - Analytical - Tenacious Although I am highly data driven, pragmatic, and analytical - my greatest strength is that I am infectiously perky and personable. I really can't help myself when it comes to winning people over. I strongly believe that I can relate to just about anyone and I genuinely enjoy broadening my perspective and breaking down barriers. My greatest professional achievement to date is the creation and end-to-end completion of a three figure plan to sell off deadstock via social media auction and virtual appointment resulting in record-breaking results for my department. I have a real passion for innovating sustainability endeavours within fashion and have worked with a multitude of brands specialising in second-hand, vintage, sample, and end-of season pieces. With extensive luxury retail experience at Strathberry, I excel in clienteling, B2C sales, and stock management. I also worked with wholesale partners to implement and remove consignment stands. Designed and developed team training materials as well as an incentivised ADKAR scheme to improve KPI performance across AOV, conversion, email-opt in, and UPT. Over 5 years digital marketing experience across fashion and events. Former Sales and Marketing Manager at a start-up wedding and live music venue. Current Founder at mid-market event company Bougie in the Burgh' Fluent in English with Intermediate French.

Previous Brands
Strathberry
The Old Dr Bells Baths
Foto Femme United
Silk Purse,Sow's Ear
Serco
OTOT Clothing
Debenhams
Work Experience
Retail Administration
Jan ‘24 - Jan ‘25
Strathberry

Key Responsibilities - Reporting and Analytics - Spreadsheet Generation and Maintenance - Project Management and Review - Activation Generation and Implementation - Systems Operations and Processes Adaptation and Communication - Market Research - Intranet Portal Maintenance - Marketing Planning and Review

Sales and Marketing
Jan ‘23 - Jan ‘23
The Old Dr Bells Baths

Key Responsibilities: - Event Sales - Blog Authour - Social Media Manager - Marketing Planning - Email Outreach - Clienteling - Web Design - Web Analytics - Event CRM

Sales
Jan ‘22 - Jan ‘24
Strathberry

Key Responsibilities: - Clienteling - B2B Outreach - B2C Sales - Team Training - Stock Management - Topline Reporting

Columnist
Jan ‘22 - Jan ‘23
Foto Femme United

Content Specialist
Jan ‘21 - Now
Self employed

Key Practices: - Creating photographic content for a number of sustainable fashion start-ups and established businesses - Providing consultation for freelancers apply for start-up funding - Partnering Influencers (Freelance and Agency) with local brands - Brand Representation at Networking Events

Digital Assistant
Jan ‘21 - Jan ‘22
Silk Purse,Sow's Ear

Key Responsibilities: - Photography Post-production - Order Fulfilment - Customer Relations

CRM Agent
Jan ‘21 - Jan ‘21
Serco

Key Responsibilities: - Call Handling - Data Entry - CRM - Switchboard Operation

Production Manager
Jan ‘20 - Jan ‘21
OTOT Clothing

Key Responsibilities: - Ecommerce Photography - Product Listing - SEO Tagging - SEO Copy - Workflow Structuring - Content Production

Visual Merchandiser
Jan ‘19 - Jan ‘20
Debenhams

Key Responsibilities: - Display Merchandising - Window Design and Implementation - Sales Tracking - Comp Shopping

Languages
French - Work Proficiency
English - Native
Education & Training
Wrexham University
‘24 - ‘26
Master of Business Administration - MBA
Falmouth University
‘16 - ‘19
Bachelor of Arts - BA
Edinburgh, UK