Professionnelle de la communication et des relations publiques avec cinq ans d'expérience internationale dans la gestion de marque et le marketing mondial pour les marques de luxe, de beauté et de mode. En émergeant d'une perspective mondiale et internationale, on a pu penser et évoluer en profondeur avec un espoir intact, une ambition et un sens ardent de la créativité. Mon master en Mode, Design et Luxe Management m'a inculqué un sens des affaires et une vision du monde du luxe. Chaque pièce de mon travail m'a permis de renforcer ma créativité tout en m'ayant dit qu'elle me préparait à livrer les atouts efficacement. Le résultat de tout cela ne peut que m'éduquer avec la connaissance numérique qui évolue très vite. Mon rôle actuel au sein du département des communications et de la gestion du compte dans WPP m'a fait prendre conscience de l'adaptation d'une « mentalité de service » par rapport à une « mentalité de client ». Toujours enthousiaste, j'ai commencé mon voyage il y a plus d'un an en travaillant pour une agence de création. Ce rôle m'a fasciné au fil du temps alors que je travaillais à vendre la stratégie créative et à faire croire à nos clients dans le contenu créatif que nous devons offrir. Parce que j'avais une expérience significative en relations publiques, mon état d'esprit pour passer d'un client imprimé à un client embelli m'a rendu polyvalent dans mon métier. J'ai une grande passion pour l'art visuel et la transmission d'éditoriaux avec un style familier pour l'Imagerie fait partie de mes principales responsabilités. J'ai réussi à acquérir une expertise dans la budgétisation et l'établissement des coûts de tous les projets et ainsi obtenir un PO et négocier un sur de nombreux aspects m'a rendu plus cohérent. La quantité de raisonnement logique et de traiter avec divers clients au fil du temps pour offrir un contenu et une stratégie prometteurs m'a rendu encore plus persuasif. Le rôle est un mélange de maître pour traiter avec différentes équipes / marques et il a aidé à apprendre à diriger l'équipe de création, l'équipe de production, les rédacteurs et les clients. Mes expériences passées sont au coeur des communications d'entreprise, du marketing Influencer et des relations publiques. En travaillant simultanément avec plusieurs marques de mode et de beauté, je me suis assuré de maintenir la polarité pour chaque marque car les valeurs, la mission, les caractéristiques de contenu et les signifiants exigeaient une réflexion stratégique non identique. Tout en développant leurs directives de marque et leurs stratégies influenceur 360 pour chaque exercice, j'ai interprété mes compétences en design créatif et je visais à maintenir un effort conscient dans la sensibilisation et les conversions pour tous les lancements de produits. Je crois qu'être un conservateur culturel est une façonneuse pour l'entreprise. Devoir travailler dans un environnement de start-up au début de ma carrière, j'ai gagné en flexibilité en maîtrisant une attitude d'auto-initiative et mes missions ont été mises au défi avec de nouveaux résultats qui m'ont fait explorer et diriger la situation efficacement. Tout cela m'amène à aujourd'hui, en étant un étudiant dans l'âme et apprenant pour la vie, je souhaite augmenter mon leadership et la portée du travail associé à la gestion dans mon expérience réussie qui transcende mes limites créatives. Je vous prie d’agréer, (Madame, Monsieur), l’expression de mes sincères salutations. Sayali TAYADE
Global Accounts - Adidas, Apple, Estee Lauder, Johnson & Johnson, Facebook, Disney, Nike, Amazon. The missions - - Acted as a bridge between the Campaigns and Sales, Marketing teams for all creative needs. - Reviewed creative briefs from internal stakeholders and ensured deliverables were clear for the clients. - Spearheaded the integration of AI-driven marketing strategies. - Developed and executed a cutting-edge content ecosystem that seamlessly merged creative storytelling with data analytics. - Orchestrated tech-forward digital campaigns that combined deep consumer insights with advanced digital tools. - Bridged the gap between technology and consumer brands by introducing innovative digital solutions for luxury and fashion sectors, enhancing their market positioning through tailored digital strategies. - Led efforts in future-proofing brand communications by incorporating emerging technologies, such as augmented reality (AR) and interactive digital displays, creating immersive experiences that resonated with a tech-savvy, global audience.
- Developed and implemented strategies to enhance Celebrity relationship, ensuring a positive and enduring partnership. - Delivered best-in-class digital and influence strategies, activating Points of Influence and celebrities, and developing communications toolboxes for campaigns. - Defined clear objectives and media briefs on a global scale, collaborating to integrate learnings and recommendations into refined strategies.
Subgroup - VMLY&R: Creative agency VMLY&R was born from the merger of two international agencies, VML & Young & Rubicam. Its primary mission is to build "connected" brands, firmly anchored in the culture & people's lives. Main missions: Reporting to the Client Director and in charge of implementing 360 Media campaigns, mainly focused on Digital/Social - influence or brand content. Overtime dealing with more traditional media campaigns (TV, Display, Print). Managing gentle care across 10+ brands and their digital communications/ visibility. - Storytelling and deployment of the activations. - Implementation of 360 campaigns precisely - paid and earned media. - Daily customer interface and Usage rights negotiations. - Participation in strategic thinking and communication brand strategy creation. - Generating brand communication toolkits - guidelines, shopper toolkit. - Production and post-production monitoring of 360 campaigns and Brand content, with a stronger focus on the digital sphere. - Visible focus on the digital assets and pre-production assessment. - Monitoring of the creative developments of all digital assets (TV, Music, URs & Media production). - Coordination of internal and external multi disciplinary expertise. - Budget and quota management of assets and schedules.
About Coty Luxury: Coty Luxury focuses on prestige fragrances and skincare. Coty is a world leader in beauty and home to an illustrious roster of cosmetic, skincare, and fragrance brands. And our company has a mission: to challenge the definition of beauty, to encourage authenticity, and celebrate diversity. Because to us at Coty, beauty isn’t about conforming to somebody else’s ideal. It’s about inclusion and liberating everyone to shine in their unique way. The missions: Press relations : - Strategic thinking on each launch and creative concepts and mood boards alignment - Development of communication tools (press kits, press releases, web mailing): translation/writing of texts, printing follow-up, search for supplies, organization of shipments - Help with the organization of events - Journalist gifts: search for ideas related to each project, selection of suppliers - Analysis of editorial impact and reporting Influencer relations: - Influencer strategy - search for ideas related to each project - Reflection on the selection of influencer profiles by brand and by the launch - Influencer toolkits and global toolkits created for each launch - Negotiation of quotes with agencies and follow-up - Instagram fallout analysis Project management : - Coordination of external service providers (PR agencies, creative agencies, freelancers, suppliers, etc.) - Launch follow-up: participation in agency briefs, operational follow-up of the organization (logistics, orders, etc.) - Help with the organization of events Media / Digital: - Competitive intelligence of digital practices - Knowledge of web media for setting up partnerships Accounting: - Management of quotes & supplier invoices - Assistance with annual budget monitoring Miscellaneous: - Press shoppings - Inventory management of products and supplies - Management of magazine subscriptions and stocks
About MAC Cosmetics Behind the scenes, universally loved, MAC is the original, avant-garde and pop-cultural beauty brand, founded in 1984. Our culture of creativity, self-expression, and art has made us a makeup brand world leader and inclusive. M-A-C represents trends, community, art, and social * - all ages, all sexes *, all genres. About the communications internship: Key Role & Responsibility : Curated analysis for MAC sequencing the KPI'S (Engagement, Reach) through events for Earned Media The missions: PR/ Press -Backstage Assisting on Fashion weeks & creating analysis reports for MAC & counteraction on KPI'S & engagement through events, press & Influencer seeding. -Popular Chips with hold assistance & Lefty website management to account stories on Instagram & curating reports for events through engagement & reach International communication (online and offline) - Contribute to the strategy and create toolboxes for product/collection launches (concept, strategy, implementation guidelines) - Deploy toolkits for AEEMÉA market communication teams - Report and follow-up: follow-up and daily follow-up of the influencers and the media coverage and analysis of the competition -Competitive Analysis: Monthly reports created by me & curated all the new trends & beauty collaborations by vividly foreseeing the change in the market Events / Press Management and Influencers - Support the organization of events for influencers, media, and employees - Help manage influencers and the media - identification, recommendation, commitment and management - Support influencers and media requests - Help support the launch of new products - Analysis and monitoring of results (Influencer and online and offline media coverage Content creation / Storytelling - Help create new content or story for launching a product - Analyze content performance and recommend improvements Gifting & communication management - Gifting Influencer & press with boxes & managing the overall assistance
Established in 2004, Alice McCALL is the eponymous label of fashion designer, Alice McCall. With a focus on intricate detailing, season after season, the brand’s designs remain uniquely feminine. DESCRIPTION DU POSTE: -Assisting the Head Of Wholesale setting up the Alice McCall showroom for Paris Fashion Week -General Assistance of Visual Merchandising -VM collection - steaming, hanging and Merch -assist models -assist buyers selections and requests -assist Head Of Wholesale with sales duties -general showroom duties
Shopholix is an initiative by a team of marketing professionals with strong experience in Retail marketing. The team has a total work experience of over 40 years in retail marketing, brand promotions and management consulting. It developed as a young brand as a breakthrough for retailers & a stand out for brick & mortar service in the market for all the exclusive fashion brands via a value-added tech service app(Shopholix) adding customer value & customer satisfaction I have closely worked with the Marketing & Management team in the following role, My key activities: -Implemented appropriate communication strategies through advertising and promotional and integrated marketing campaigns. -Editing news releases and responding to media inquiries -Worked on Poster designing & Social Media Marketing through pictures, curated stores, and videos on Facebook & Instagram -Analyzed and created strategies for promotional activities for the in-store brands: Michael Kors, Guess, Coach, Dkny, Zara, Tommy Hilfiger, Levis -Managed extensive events like advertising campaigns & public relations initiatives for the company as a Coordinator -Generated a study of the competitors in the market
The company started in 2009, “EMBRAJ”, are engaged in the offering Embroidery Services of a superior range of Clothes that includes Ladies, Men Ethnic Wear, Home Furnishings. Owing to the high credibility of an exclusive collection of embroideries, they have successfully established a strong foothold over the industry. Backed with a state-of-the-art facility, the firm has gained expertise to cater to the varied demands and requirements of their clients. By following ethical trading policies and maintaining transparencies in their dealings, they have built a wide distribution network across the world. Further, supported by this strong network, their organization has excelled in providing prompt deliveries of the consignments to their clients. They are able to carve a niche for themselves in the domestic and international markets. This in-depth knowledge of Hand Embroidery has helped them in achieving due recognition among their clients, located across the world. -Built a good customer relationship -Managed employees to maximize sales results -Monitored store profitability -Planned events & implemented products by successfully organizing different in-store events -Managed visual standards in the store -Reviewed inventory -Provided store service and ensured efficient productivity