Chiara Zussino
Marketing professional with 3 years of experience in social media, brand activation, and event coordination across international environments. Focused on content coordination, community engagement, and brand visibility through organic and sponsored social media campaigns, influencer collaborations, and cross-functional teamwork. Italo-Canadian, trilingual (English, French, Italian) with a strong operational mindset, creativity, and attention to detail.
- Doubled LinkedIn post impressions and engagement within 3 months by increasing publication frequency from 2 to 5 posts per week, boosting overall brand visibility. - Coordinated operations for a 500+ attendee annual Gala, managing day-of logistics and resolving live issues to ensure seamless event execution. -Leveraged audience and interpersonal insight to select the right contributors for LinkedIn and YouTube content, enhancing conversation quality and driving a 2x increase in impressions and engagement
- Organization of 25+ corporate events (20-200 participants) within budgets ranging from €5k to €45k - Coordinated multiple service providers (caterers, AV, decorators, florists) and synchronized schedules across 15+ stakeholders to ensure seamless event execution. - Maintained a 4.8-star Google rating for events while successfully organizing our first venue-run, sold-out Candlelight Concert, demonstrating high attendee satisfaction and operational excellence.
- Led brand implementation across 30 Sephora stores across Ontario and Québec, delivering staff training and onboarding to maintain consistent visual merchandising, customer experience and brand standards. - Generated 850k cumulative impressions through 40+ organic and sponsored Instagram and TikTok posts, working closely with Sephora teams to ensure brand alignment. -Developed novel brand engagement initiatives, 4+ cross-brand collaborations and giveaways with Sephora partners (ie. Cheekbone Beauty, SkinFix)