Product and Collections Director leading across design, development and supply chain, from concept to delivery within the contemporary and luxury fashion sectors. Proven success in change management, multi-category product strategy, system implementation and team leadership. Recognised for clear communication, strategic planning and holistic project execution. Collaborative and approachable, skilled at managing relationships from VIP partners to production teams, bridging creative and commercial thinking to deliver cohesive, 360° brand vision
I was brought in to lead the transformation of the team and workflows from the former buying-led business model into a new design-led structure. This meant restructuring, hiring a new team, building and implementing the critical path, systems, infrastructure and tools intrinsic to a design-led brand. The culmination of this work was a 5 year strategic roadmap to deliver luxury product and positioning at a global scale.
At Martine Rose I lead all design and development activities, delivering each collection balancing design vision, merchandising and commercial needs. Further to this I set all studio processes, timelines and budgets holding high level influence on board strategy, budget planning and P&L management. I was the key contact across all internal and external teams, including the licensing partnership with Tomorrow London. In my time at MRS I implemented new design flows, critical path structure, special project workflows and HR structure, resulting in improved delivery, margin and season on season revenue growth.
In 2019 McQ Alexander McQueen underwent a rebrand to MCQ, a creative platform built on the pillars of creative collaboration, technology and sustainability. Throughout the brand's evolution I played a central role in leading the team; writing the critical path, establishing new processes and hiring new departments. I served as the lead for design and development and the key contact across all other departments.
At DLV I managed the development of all apparel and raw materials sourcing in a rapidly growing contemporary brand, delivering two mainline collections a year, as well as seasonal collaborations and retail exclusives.
As a founder I was responsible for design, development and production, with final sign of on creative direction in photoshoots, branding and media content.
Worked closely with Sophia to design and develop her final RTW Collections, Bridal Collections and Fine Jewellery
Worked with emerging designers to set up supply chain infrastructure •Clients include: Wales Bonner, Rockins, Katie Eary and Alex Mattsson
Developed all ReMade and conventional SKU's creating CAD's, tech packs and BOM using PLM software
Lily is a positive and good natured power house that transformed the day to day working processes of the design team into a clear and efficient flow. She did this through strong cross-departmental communication skills including Merchandising, Sales, Communications, Product Development, Production and Legal teams. She works well under pressure and presents concepts and collections eloquently to a wide array of audiences. She would be an asset to any team and I hope to work with her again in the future.