Pranati Pareek

I’ve started a new freelance role as a Content Creator for Clean Clothes Campaigns. This aligns perfectly with my mission to amplify the voices of ‘people’ in the sustainability movement, especially garment workers. I’ll be developing content to highlight their stories and challenges, driving awareness for fair treatment and sustainable practices in fashion. I’m so excited to get started on our first project and create content that connects with the audience! The key responsibilities involve- Content Creation: Produce a variety of content types, including social media posts, videos, and articles, to promote fair treatment and sustainable practices in the fashion industry. Campaign Support: Collaborate on campaigns focused on ethical labor practices and human rights in the global fashion supply chain. Audience Engagement: Craft messages that resonate with the audience, inspiring them to support the movement and engage with Clean Clothes Campaign’s initiatives. Research and Trend Monitoring: Stay informed about current issues in sustainability and labor rights to ensure content is relevant, accurate, and impactful. Collaborative Planning: Work closely with team members to align content with broader campaign goals and strategies for maximum impact.

I'm excited to start a new role as Communications Lead at Sustainable Fashion Week. My responsibilities will include: • Developing marketing, campaign strategy, and day-to-day communications • Managing social media, newsletters, and website updates • Handling press releases and media liaison • Coordinating printed and digital marketing materials • Conducting industry research Looking forward to contributing to sustainable fashion and engaging with the community!

Humanity Centred Designs is a material innovations hub transforming textile waste from fashion MSEs into innovative recycled textiles. As an Operations Manager, my key responsibilities involves the following- • As an Operation Manager at Humanity entered Designs, I successfully ensure smooth delivery through coordinating with various teams ad departments including Supply Chain , logistics, and inventory management. My role involves strategic planning, resource allocation, and problem-solving to achieve project goals. • I maintain regular communication with staff, vendors and client of develop positive relationships for future.I understand the importance of alignment and cooperation among stakeholders through clear and concise communication. • I facilitate meetings and administrative tasks including scheduling meetings, minute tasking and follow up communications. These skills are crucial in managing the sales report and tracking inventory.

Nobody’s Child is a responsible fashion brand dedicated to making beautiful, sustainable fashion accessible to every woman. The collections are crafted from responsible fabrics, reflecting the brand’s commitment to minimisng its environmental impact. My role as Store Supervisor at one of the busiest streets of London, Carnaby Street involved the following tasks- Team Management: As a Store Supervisor I managed a team of 10 employees ensuring a high level of motivation and performance. Regular team meetings were conducted alongside training to enhance customer service skills and knowledge of sustainability through product awareness. Staff Scheduling: I managed staff rotas to ensure adequate coverage during peak hours and special events. I also managed shift changes and time off requests for smooth store operations. Sales Reporting: I prepared and anlysed sales reports to identify areas for improvement. The findings were further communicated to management and action plans were implemented to enhance store performance. Inventory Management: I assisted in managing inventory levels, conducting stock checks, and ensuring timely replenishment of popular items. This involved closely working with the supply chain team for optimized stock levels. This role helped me develop leadership skills, sales and performance management, and teamwork.

The journey as Style Advisor with Jigsaw, a British High street brand since 1970 has been a great learning experience. The key responsibilities involved providing personalized styling advice to customers, Build relationships with customers to understand their preferences and maintaining a clean and organized shopping environment.

I have been fortunate enough to work in the design, management, production, and marketing aspects of fashion. This opportunity helped me explore the functioning of retail and sales. Understanding the business-to-consumer aspect of the fashion industry has been on my list for long and this opportunity helped me understand that better.

As a Content Creator in the Born on Instagram community, I grew an Instagram account to 19,400 followers (Pranati.pareek), focusing on educational content about climate change and sustainability. I also collaborated with 25 brands and 10 organisations for collaborative content creation. I stay updated with trends, influencers, and algorithm changes, particularly on Instagram and TikTok. This honed my skills in planning, shooting, and editing content (Adobe Premiere, Photoshop, and Canva). Instagram - Pranati.pareek